My Soho Times Autumn 2021

Page 12

PRACTICAL MARKETING STRATEGIES FROM A SEASONED COPYWRITER As Soho starts to open and spread its wings once again, as a small business owner you may be wondering; “How do I rebuild my business’s presence and credibility to pre-pandemic levels?” “What types of marketing efforts do I need to bring back the elusive customer where street traffic once ruled?” Founder of Copy Unleashed, Copywriting Specialist for Retail & E-Commerce Businesses Aimée Lopez provides some useful ideas that you can put into practice on your own, as well as tips on how to find a writer who can help shape your written communications with your customers.

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