Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. hile it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can “cannibalize” organic traffic, and that’s one rumor that we’re here to put to rest by it can be helpful to think of SEO and PPC as being two sides of the same coin.
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