REAL ESTATE REAL ESTATE

Staying A Top Agent Through The Changes In Real Estate

BY: SARAH MONINGER

GEORGE KYPREOS IS A NAME YOU RECOGNIZE IN REAL ESTATE. YOU MAY HAVE HEARD HIS NAME BECAUSE OF THE CONSTANT RECORD-BREAKING SALES, OR YOUR FRIEND OR COLLEAGUE HAS USED HIS TEAM IN THE PAST. WHATEVER THE REASON, IT COMES WITH A RECOGNITION OF RESPECT AND A SENSE OF WONDER.

How has he made it as far as he has? How do he and his team consistently reach an impressive sales volume? What is his secret? But there is no defining secret sauce or recipe to someone’s success. It’s all in your strategy to propel, and that is something George does well.

George’s path to real estate began when he decided to leave the family business of becoming a restaurateur. Where he chose to go is where many are naturally drawn to go when they don’t want to be in the industry they’re in: real estate. Despite being a self-proclaimed bad student, George is a quick learner and incredibly intelligent in the way he does business, constantly changing with the tides and times. Including changing his real estate model with the change of the market in the 2008-2009 recession, by targeting his attention to high profile investors looking to reap the benefits when the market returned.

Ten years following his entrance into the industry would be his first time cracking the top 1% of realtors, ranking 28th among thousands. George has consistently landed himself in the top 10 grouping throughout his tenure in real estate selling over 10,000 homes in the process. Being a “Top Agent” is not something that George takes lightly, and he and his team work hard to achieve that goal year after year.

Real estate is an incredibly unique and powerful opportunity for everybody, back in 2003 when George started, and especially now. Regardless of where you come from or what your previous experience is, there are no limitations, it offers no prejudices, and no masterful skillsets are required. “It’s a matter of what you do with it,” regards George. However, over the years, the role of a realtor has changed drastically. Being an agent when George entered was considered a full-time career, and agents worked in office every day to make their numbers. Today, it can be a project for some, or a side gig for others. Real estate has become a community that people want to join and be a part of.

BUT WHAT DOES IT REALLY TAKE TO BE SUCCESSFUL IN REAL ESTATE?

PLAY THE LONG GAME.

George references the real estate career today as a gym membership. Everyone can have a gym membership, but does everyone go to the gym 5 days a week? The ones that are really invested show up every day and work hard. But there are also ones that want to look like they work hard and have to post a picture that they were there. Originally, realtors basically had to show proof that they were professionals and experts. The way that trust is earned today is through social media posts rather than numbers. By showing up to realtor events rather than grinding on the phone. But George knows it better than anyone, adding, “This business only works when you’re willing to put in the work, and you’re willing to make it work.”

But what does it really take to be successful in real estate? Play the long game. George says, “Don’t get caught up in the down time when homes aren’t selling. Focus on doing the same thing you’ve been doing and keep working, business will come your way.” Also, play the good game. Take the time to make quality conversations with people and build trust in your relationships. That’s what this industry is all about. George adds, “When dealing with other people’s capital, they need to know that you’re in their corner and that you’ll help them win... like their money is yours.”

Call him old school, but George still sees the incredible value and impact of making long lasting, marriage-like relationships with his clients. It was something that was very hard to walk away from when deciding to scale his business to where it is today. What propels you further isn’t always easy. Trading his hats from front-end agent to the leader of a team and a business owner, while a difficult decision, was necessary and beneficial for the growth of his real estate company. GK Properties now houses over 50 agents that work and learn under his direction. You may not get George in each transaction as an agent, but he loves to instill his same mentalities and techniques to his team and hope that he can help them to be better agents. He says, “I can’t teach people to work hard or to try, but I can give hard working people those tips and tricks and hope they implement them.”

Real Estate has changed a lot over the years, as an industry and a career. As has George’s role. While nothing stays the same, and as things evolve in the real estate world, George Kypreos has kept a close eye and a keen sense of wisdom at his side to help him better serve his community, his clients, and now his agents. While many wonder how he did it, his biggest strength has been continuing his same drive. “It’s all about trying to take one step further, and constantly keep driving.” MV

GK PROPERTIES

George Kypreos

Lic #B.1001699

702-604-9605 www.GKpropertiesLV.com

This team handles a multimillion-dollar sales volume while maintaining a reputation of working tirelessly for their clients.