BRICKHAUS AD GERMAN WAREHOUSE ADAPTIVE REUSE THESIS 2016 NADIA COLQUIETT
“FORM FOLLOWS FUNCTION - THAT HAS BEEN MISUNDERSTOOD. FORM AND FUNCTION SHOULD BE ONE, JOINED IN A SPIRITUAL UNION.” FRANK LLOYD WRIGHT
CONTENTS
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RESEARCH P 1-12
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CONCEPT + INSPIRATION P 12-22
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DESIGN DEVELOPMENT P 22-30
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FINAL SOLUTIONS P 31-50
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FINISHES + FIXTURES P 51-55
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BRANDING P 56-70
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“ALL FINE ARCHITECTURAL VALUES ARE HUMAN VALUES, ELSE NOT VALUABLE.” FRANK LLOYD WRIGHT
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“FROM FARMING TO FRANK LLOYD WRIGHT” •
A SMALL, HISTORICALLY AGRICULTURAL TOWN, ON THE SOUTHEAST PART OF WISCONSIN. THE STATE PRODUCES LARGE PERCENTAGES OF GINSENG, CRANBERRIES, DAIRY AND MAPLE SYRUP FOR THE ENTIRE COUNTRY.
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RICHLAND CENTER HAS VERY LOW DIVERSITY AND NEARLY THE SAME PERCENTAGE OF HOMELESS INDIVIDUALS AS THE US AS A WHOLE (15%).
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THE TOWN IS DEEPLY ROOTED IN ITS HISTORICAL PAST, BUT VERY LITTLE ASPECTS, ARCHITECTURAL OR OTHERWISE, POINT TO ANY MOVEMENT TOWARDS THE PRESENT OR FUTURE.
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IT IS KNOWN MOSTLY FOR ITS BRICK HISTORICAL SITES, NAMELY THE AD GERMAN WAREHOUSE, DESIGNED BY THE NATIVE LEGEND, FRANK LLOYD WRIGHT. IT IS THE ONLY BUILDING BUILT BY THE FAMOUS ARCHITECT IN HIS HOMETOWN. THE WAREHOUSE HAS BEEN MOSTLY UNUSED SINCE ITS CONSTRUCTION.
RICHLAND CENTER
WISCONSIN
HISTORIC DOWNTOWN
CENTER CINEMA
NEIGHBORHOOD HOUSING SERVICES
AD GERMAN WAREHOUSE
AD GERMAN WAREHOUSE E HASELTINE ST. ROUTE 14
MAIN ENTRANCE S CHURCH ST.
ROUTE 14
RICHLAND CENTER
TALIESIN
PINE RIVER
RESIDENTIAL AREA
MADISON
THE BRICK •
THE BRICK RELATES TO THE SITE + STRUCTURE + CONTEXT.
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BRICK CHEESE WAS CREATED IN WISCONSIN, GIVEN ITS NAME FOR ITS RECTANGULAR SHAPED AFTER BEING PRESSED WITH CLAY FIRED BRICKS. IT IS ONE OF THE OLDEST STYLES OF CHEESE.
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THE AD GERMAN WAREHOUSE, AS WELL AS MOST OTHER SIGNIFICANT STRUCTURES IN RICHLAND CENTER, IS CLAD IN BRICK.
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FRANK LLOYD WRIGHT USED BRICK IN MANY OF HIS STRUCTURES DUE TO ITS AVAILABILITY AND HISTORY
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THE BRICK IS A FOUNDATIONAL MATERIAL THAT HAS STRENGTH IN JUST ONE MODULE BUT GAINS GREATER STABILITY WHEN MORE ARE ADDED.
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IN THE CONTEXT OF A COMMUNITY, EACH INDIVIDUAL IS A BRICK. UNIQUE, AND MAYBE EVEN STRONG ON ITS OWN. BUT THERE IS STRENGTH, AND A HOST OF OTHER BENEFITS, IN NUMBERS.
3 | RESEARCH
UNDERSTANDING HOMELESSNESS
PHYSICAL/SEXUAL ABUSE
AGE
TRIGGERS & MENTAL ILLNESS PREDICTORS
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THE CAUSES OF HOMELESSNESS ARE NOT SINGULAR EVENTS, BUT RATHER A SERIES OF EVENTS ACCUMULATED OVER TIME.
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MOST OF THESE TRIGGERS CAN BE BOTH A CAUSE AND A CONSEQUENCE TO HOMELESSNESS.
SUBSTANCE ABUSE
LACK OF ACCOMODATION •
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RESETTLEMENT AND REHABILITATION ARE DIFFICULT FOR PERSONS WHO ARE HOMELESS BECAUSE OF THE CULTURE THEY WERE ACCLIMATED TO WHILE LIVING ON THE STREETS WHICH ALTERS THEIR PERCEPTIONS OF ACCEPTABLE BEHAVIOR.
LACK OF CONSISTENT SOCIAL CONNECTION
SETBACKS
SHOULD AN INDIVIDUAL ATTEMPT TO REHABILITATE, A LACK OF SOCIAL CONNECTION IN THEIR NEW ENVIRONMENT CAN SEND THEM BACK TO THE STREETS TO THEIR OLD FRIENDS.
CULTURE OF INVERTED LACK OF INFORMATION HIERARCHY & FRIENDSHIPS ABOUT WHERE TO RECIEVE HELP
CARE + KINDNESS
SUPPORT
PERMANENCE
HOUSING
NEEDS
COMMUNITY
HOPE
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THIS GROUP OF PEOPLE REQUIRE THEIR COMMUNITY, COUNSELORS, AND FRIENDS TO REMIND THEM THAT THEY ARE HUMAN BEINGS WHO ARE LOVED AND CARED FOR. THIS IS BECAUSE OF THE WAY MAINSTREAM SOCIETY PERCEIVES THE HOMELESS POPULATION AS “BRINGING IT ON THEMSELVES.”
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DUE TO THEIR LACK OF CONTROL OVER THEIR LIVES FOR ANY PERIOD OF TIME, OPTIONS AND CHOICES ARE KEY TO PERMANENT REHABILITATION.
INDEPENDENCE
SAFETY
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UNITING PEOPLE + PLACE
JOBS: PRODUCTION OR MAINTENANCE
ADULT OBESITY: 1 IN 3
GERMAN ANCESTRY
CITIZENS
SOCIAL EQUALITY
HISTORY
DERIVED VALUES
DEMOCRAT
CRAFTSMANSHIP
NATURE-BASED RECREATION
AVERAGE AGE: 44
ATMOSPHERE
WHAT TOURISTS WANT SIGHTSEEING & EXPLORATION
5 | RESEARCH
CULTURE & HISTORY
NATURE
TOURISTS
CITIZENS
FORMERLY HOMELESS
DESIGN RESPONSES SAFE, INDIVIDUAL SPACES TO CALL HOME WITH A SENSE OF PERMANENCE, CHOICE AND CONTROL. PROXIMITY TO SUPPORT SYSTEMS & SOCIAL CONNECTIONS THROUGH PROFESSIONALS, THE COMMUNITY AND PERSONAL FRIENDSHIPS.
PROVISION OF INCOME AND SKILLS THROUGH JOB TRAINING, CLASSES, AND EVENTS.
USE OF A HISTORICAL BUILDING TO PROMOTE SOCIAL EQUALITY, COMMUNITY AND EDUCATION.
FRESH, ORGANIC CUISINE THAT REFERENCES GERMAN ANCESTRY AND AGRICULTURE.
NEW, MEMORABLE AND UNIQUE EXPERIENCES AND INTERACTIONS 6
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C E P T + I N S P I R A T I O N
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“TRUE ORNAMENT IS NOT A MATTER OF PRETTIFYING EXTERNALS. IT IS ORGANIC WITH THE STRUCTURE IT ADORNS, WHETHER A PERSON, A BUILDING, OR A PARK. AT ITS BEST IT IS AN EMPHASIS OF STRUCTURE, A REALIZATION IN GRACEFUL TERMS OF THE NATURE OF THAT WHICH IS ORNAMENTED” FRANK LLOYD WRIGHT
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MOOD/FEEL
WARM
9 | CONCEPT + INSPIRATION
EARTHY
PATTERNED
FRANK LLOYD WRIGHT
MONUMENTAL
BALANCED
SUN-CENTRIC
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RICHLAND CENTER, WISCONSIN
RURAL
11 | CONCEPT + INSPIRATION
AGRICULTURAL
INDUSTRIAL
CONCEPT
THE ADAPTIVE REUSE OF THE AD GERMAN WAREHOUSE WILL TRANSFORM IT INTO A SPACE FOR SOCIAL HOUSING AND COMMUNITY COHESION THAT CELEBRATES THE ESSENTIAL JOYS OF THE HUMAN SPIRIT. THE HOMELESS POPULATION’S NEEDS FOR STABILITY, THE CITIZENS NEED FOR DETAILED CRAFTSMANSHIP, AND TOURISTS’ NEEDS FOR A UNIQUE ATMOSPHERE WILL BE FULFILLED USING THE BRICK AS INSPIRATION. A COMMON SIGHT IN RICHLAND CENTER, A MATERIAL STAPLE IN THE DESIGNS OF THE BUILDING’S ORIGINAL ARCHITECT, (AND EVEN THE NAME OF A CHEESE CREATED IN WISCONSIN), THE BRICK EMBODIES ALL ASPECTS OF THE PROJECT’S SITE, STRUCTURE, AND CONTEXT. THE CHARACTERISTICS OF THE BRICK, INCLUDING ITS SYMMETRICAL GEOMETRY, MODULARITY, AND HUMAN-BASED PROPORTIONS WILL INFLUENCE PATTERN THROUGHOUT THE SPACE. THE MORTAR SURROUNDING THE BRICK WILL BE REPRESENTED THROUGH FLEXIBLE CIRCULATION PATHS THAT CONNECT SPACES IN UNEXPECTED WAYS.
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13 | CONCEPT + INSPIRATION
Organic produce and community ties both grow in this open air environment. Private studios allow tenants to have restful, restorative alone time while central amenity spaces give opportunity to create friendly relationships that promote healthy rehabilitation A gallery, workspace, and classroom encourage creativity and discovery. A warm, aromatic space ďŹ lled with a variety of patterns that stiumulate curiosity and wonder invites users to make connections with new people.
PUBLIC
INTERACTION PRIVATE
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D E S I G N D E V E L O P M E N T
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“THE ARCHITECT SHOULD STRIVE CONTINUALLY TO SIMPLIFY; THE ENSEMBLE OF THE ROOMS SHOULD THEN BE CAREFULLY CONSIDERED THAT COMFORT AND UTILITY MAY GO HAND IN HAND WITH BEAUTY.” FRANK LLOYD WRIGHT
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25%
INITIAL DIAGRAMS
PARTI DIAGRAMS
SPACE PLANNING 17 | DESIGN DEVELOPMENT
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50%
DEVELOPED PARTI DIAGRAMS
DEVELOPED SPACE PLANNING
THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery THE BRICK gallery BRANDING IDEAS + PERSPECTIVES 19 | DESIGN DEVELOPMENT
20
75%
WAYFINDING & CEILING DESIGN
DEVELOPED BRANDING
PERSPECTIVES 21 | DESIGN DEVELOPMENT
BRICKHAUS
BRICKHAUS
BRICKHAUS bakery
BRICKHAUS
bakery
bakery
BRICKHAUS BRICKHAUS bakery
gallery
gallery
BRICKHAUS
BRICKHAUS
gallery
gallery
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“THE SPACE WITHIN BECOMES THE REALITY OF THE BUILDING.” FRANK LLOYD WRIGHT
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FLOOR 1 | BAKERY PLACED AGAINST BUILDING FENESTRATION FOR ACCESS TO NATURAL LIGHT AND VIEWS TO THE OUTDOORS.
THE BAR GIVES USERS A WARM, SOCIAL SPACE TO MAKE CONNECTIONS THAT IS PUBLIC AND OPEN BUT FEELS PRIVATE.
BUILT IN SEATING IN A MORE PRIVATE SETTING ADDS VARIETY TO THE DINING EXPERIENCE.
TENANT ELEVATOR MAIN DINING
JAN.
TENANT ENTRY
COFFEE BAR BOOTH SEATING
BAKERY
OFFICE
WOMEN’S RESTROOM
PASS. ELEV.
MEN’S RESTROOM
ENTRY/RECEPTION
RESTROOM
LOUNGE SPACE MAIN ENTRY
PRIVATE LOUNGE FOR TENANTS GIVES A SENSE OF SECURITY AND GREETS THEM IN A MORE CASUAL, COMFORTABLE WAY THAN GUESTS.
MAIN ENTRY ELEVATION
25 | FINAL SOLUTIONS
THE HEART OF THE FLOOR, THE KITCHEN IS CENTRALLY LOCATED WITH GLASS FACING THE MAIN CIRCULATION TO OPEN THE SPACE.
A COLORFUL LOUNGE SPACES PROVIDES A COMFORTABLE PLACE FOR GUESTS TO WAIT AND GATHER.
MAIN GUEST ENTRY
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MAIN CIRCULATION
MAIN DINING
27 | FINAL SOLUTIONS
BRICKHAUS richland center, wi
BRICKHAUS bakery 28
FLOOR 2 | GALLERY THE STUDIO SPACE ALLOWS TENANTS TO WORK ON ARTISTIC/ CREATIVE PROJECTS WITH ACCESS TO SPECIALTY EQUIPMENT.
THE CLASSROOM IS FILLED WITH TECHNOLOGY AND ERGONOMIC SEATING FOR CLASSES TAUGHT BY LOCAL PROFESSIONALS.
THE USER IS IMMEDIATELY GREETED BY A LARGE WOOD WALL WITH INFORMATION ABOUT THE CURRENT EXHIBIT ON DISPLAY.
TENANT ELEVATOR CLASSROOM SECONDARY ENTRY
STUDIO/WORKSPACE
GALLERY
GALLERY MAIN ENTRY
RESTROOMS OFFICE LIBRARY/LOUNGE JAN. OFFICE
PASS. ELEV.
OFFICE STORAGE STORAGE
COUNSELORS, MEDICAL PROFESSIONALS, AND THERAPISTS OFFICES ARE CONNECTED TO BUT NOT WITHIN TENANT/GUEST SPACE.
CLASSROOM ELEVATION
29 | FINAL SOLUTIONS
THE GALLERY IS AN OPEN, INDUSTRIAL SPACE THAT ALLOWS THE LOCAL ARTISTS’ WORK TO ADD COLOR, DEPTH AND MEANING.
RETAIL
THE LIBRARY HAS A RANGE OF LITERATURE AND DISPLAYS MERCHANDISE AND LOCALLY CRAFTED ITEMS FOR PURCHASE.
GALLERY ENTRY
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LIBRARY/LOUNGE/RETAIL SPACE
STUDIO/WORKSPACE
31 | FINAL SOLUTIONS
BRICKHAUS gallery
BRICKHAUS gallery 32
FLOORS 3 & 4 | STUDIOS
TENANT ELEVATOR
COFFEE LOUNGE
ADA ACCESSIBLE STUDIO
EACH RESIDENTIAL FLOOR HAS ONE ADA ACCESSIBLE STUDIO WITH THE APPROPRIATE FIXTURES, AND CLEARANCES FOR COMFORT.
TENANT ENTRY ELEVATION
33 | FINAL SOLUTIONS
STUDIO
STUDIO
STUDIO
COMPUTER LOUNGE
STUDIO
AMENITY SPACES GIVE TENANTS SOCIAL SPACES TO CONNECT WITH PEOPLE, SHARE EXPERIENCES AND CREATE LASTING RELATIONSHIPS.
STUDIO
PASS. ELEV.
PRIVATE LIVING FOR TENANTS GIVES A SENSE OF SECURITY AND GREETS THEM IN A MORE CASUAL, COMFORTABLE WAY THAN GUESTS.
TYPICAL STUDIO AXON
RESIDENCE (LIVING/DINING/KITCHEN)
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BRICKHAUS studios
BRICKHAUS studios 35 | FINAL SOLUTIONS
COFFEE LOUNGE AMENITY SPACE
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FLOOR 5 | ROOFTOP
TENANT ELEVATOR PRIVATE LOUNGE SEATING
GROUP SEATING GROUP SEATING
PASS. ELEV. GREENHOUSE
SPECIALITY GREENHOUSE STORAGE
FRESH, LOCAL, AND ORGANIC FOOD USED BY THE BAKERY, TENANTS AND COMMUNITY IS GROWN IN THIS GLASS-CLAD SPACE
PRIVATE LOUNGE ELEVATION
37 | FINAL SOLUTIONS
A COVERED GRASSY SECTION WITH MOVABLE SEATING PROVIDES A FLEXIBLE SPACE THAT CAN BE ARRANGED TO FIT MANY NEEDS.
THE LOUNGE GIVES A SENSE OF SECURITY AND ACOUSTIC/VISUAL PRIVACY IN AN OTHERWISE OPEN SPACE.
DAYTIME ROOFTOP GARDEN
EVENING ROOFTOP GARDEN
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BRICKHAUS garden
BRICKHAUS garden 39 | FINAL SOLUTIONS
SUSTAINABILITY
ADAPTIVE REUSE GREATLY REDUCES THE ENVIRONMENTAL DEMAND THAT NEW CONSTRUCTION REQUIRES AND REDUCES COSTS FROM TAXPAYERS TO CARE FOR THE HOMELESS.
LOW FLOW TOILET FIXTURES & WATER FOUNTAINS AND MOTION SENSOR SINKS CONSERVE WATER.
LIGHTING LOCATED NEAR THE BUILDING’S EXISTING FENESTRATION ARE EQUIPPED WITH DIMMERS TO REDUCE ELECTRICAL LOAD.
THE ROOFTOP GARDEN CLEANS AND REFRESHES AIR AND PROVIDES LOCALLY GROWN FOOD.
HUMAN WELLBEING INDIVIDUAL STUDIOS PROVIDE REFUGE AND SECURITY WHILE ENCOURAGING AUTONOMY IN TENANTS.
ACOUSTIC, FABRIC-WRAPPED PANELS BALANCE SOUND IN AN OTHERWISE LOUD SPACE TO CREATE A COMFORTABLE, LIVELY ATMOSPHERE.
RECYCLED METAL CEILING ELEMENTS PROVIDE EASILY LOCATED LANDMARKS IN THE SPACE AS WELL AS VARY LIGHT AND SHADOW PATTERNS IN THE INTERIOR THAT FASCINATE THE HUMAN BRAIN
THE ROOFTOP GARDEN CREATES A SPACE FOR THE COMMUNITY TO GATHER TO ENCOUNTER BOTH MAN-MADE AND AUTHENTIC NATURAL EXPERIENCES
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“STUDY NATURE, LOVE NATURE, STAY CLOSE TO NATURE. IT WILL NEVER FAIL YOU.” FRANK LLOYD WRIGHT
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1
MAPLE WOOD
HIGHTOWER, JAXSON BARSTOOL
KNOLL, MELANGE, SHORELINE
EXISTING BRICK WALL
EMECO, HUDSON, PHILIPPE STARCK
KNOLL, PIPER, CASTOR
RECYCLED BLACKENED STEEL
KNOLL, 1966 HIGH TABLE, SQUARE
KNOLL, MEROE, ATBARAH
PORCELANOSA, BARCELONA D TILE
HIGHTOWER, LINDEN DINING
KNOLL, RIVINGTON, SUNFLOWER
43 | FINISHES + FURNITURE
2
MAPLE WOOD
KARL ANDERSSON, SHELL STOOL
KNOLL, HOURGLASS, AEGEAN
PORCELANOSA, SOUL GREY TILE
HIGHTOWER, LINDEN STANDING
KNOLL, MATONDONI, BLAZE
LOCAL RECLAIMED WOOD
HIGHTOWER, ARLO LOUNGE CHAIR
KNOLL, SPELLBOUND, AIR
KNOLL, OVERLAY, CORNERSTONE
STEELCASE, NODE CHAIR
KNOLL, , HOLBROOK, MINT
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3&4
INTERFACE, EQUAL MEASURE CARPET
HIGHTOWER, ARLO SOFA
KNOLL, MELANGE, CAMEO
KAHRS, PEARL FLOORING
HIGHTOWER, NADIA WOOD CHAIR
KNOLL, WOODLAND, BLUE SPRUCE
EXISTING CONCRETE FLOORING
HERMAN MILLER, AERON CHAIR
CHRISTOPHER FAREED RUG
KNOLL, PARKWAY, STOPLIGHT
HERMAN MILLER, EAMES STOOL
KNOLL, HOURGLASS, BEESWAX
45 | FINISHES + FURNITURE
5
REPUBLIC, COMPOSITE DECKING
KNOLL, BERTOIA DIAMOND CHAIR
KNOLL, MATONDONI, COAST
GRASS
KNOLL, PETAL DINING TABLE
KNOLL, HOLBROOK, INDIGO
LOCAL RECLAIMED WOOD
KNOLL, MAYA LIN STONE
KNOLL, WOODLAND, BEECH
EXISTING CONCRETE FLOORING
KNOLL, TOPIARY LOUNGE CHAIR
KNOLL, PRAIRIE, LASSO
HIGHTOWER, MONOLOG SECTIONAL
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B
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“SPACE IS THE BREATH OF ART.” FRANK LLOYD WRIGHT
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PANTONE 7569C RGB: 217 148 46
PANTONE 7694C RGB: 25 64 91
we are fueled by community.
PANTONE 690C RGB: 87 24 46
we are inspired by diversity.
we are brickhaus. stronger together
we are homegrown.
we are your new favorite place.
PANTONE 625C RGB: 61 131 114
49 | BRANDING
PANTONE 7609C RGB: 138 64 63
PANTONE COOL GRAY 9C RGB: 140 140 140
MAIN LOGO USED FOR LARGE SCALE AND WAYFINDING.
GRAPHIC REFLECTS THE PATTERNED, MODULAR CHARACTERISTICS OF THE BRICK.
THE LOWERCASE LABEL CHANGES BASED ON THE FLOOR’S PROGRAM.
VARIATION LOGO FOR SMALLER SCALE AND BOLD GRAPHIC ELEMENTS.
THE LOWERCASE LABEL AND COLOR CHANGES BASED ON THE FLOOR’S PROGRAM.
INVERSE COLOR VARIATION LOGO FOR MINIMALIST OVERLAYS FOR GRAPHICS AND TAKEAWAYS.
BOLD LINES CAN STAY COLORED OR BE WHITE FOR ALL PROGRAMS.
THE LOWERCASE LABEL CHANGES BASED ON THE FLOOR’S PROGRAM.
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“IF YOU FOOLISHLY IGNORE BEAUTY, YOU’LL SOON FIND YOURSELF WITHOUT IT. YOUR LIFE WILL BE IMPOVERISHED. BUT IF YOU WISELY INVEST IN BEAUTY, IT WILL REMAIN WITH YOU ALL THE DAYS OF YOUR LIFE.” FRANK LLOYD WRIGHT