Property Marketing Proposal Insert customer name and DBA here 02/09/14
Each CENTURY 21 office is independently owned and operated.
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Our unique approach has proven results. • • •
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Print then delete this page so that slide numbers below will be accurate Carefully review each slide: there may be information, statements, guarantees etc. that don't apply to your office. Slide 1 (cover): update presentation information / Slide 2: provide your seller and office details, replace photo / Slide 11: update your company information / Slide 13: provide your personal credentials and details and replace photo / Slide 15: insert local marketing plan / Slide 17: update affiliations / Slide 18: add DBA / Slide 19: update agent information / Slide 22: update comparative market analysis / Slide 25: replace photo / Slide 26: provide your seller and office details, replace photos Print on high quality paper, and consider spiral binding the presentation with a clear or textured cover Include a copy of Fine Homes & Estates magazine with your presentation Have your office admin call to confirm the appointment the day before your meeting Rehearse the delivery of this presentation and the other materials you will be presenting Explain the content, don’t read it – use it a cue card, not a script The recurring message: we, at CENTURY 21 Fine Homes & Estates ®, have “a unique approach with proven results”. This theme is supported with examples of why and how our approach gets proven results. Take particular note of the key takeaway messages; these provide the overarching theme for the previous slide. Each of these examples are then summarized in the conclusion of the presentation. 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Our unique approach has proven results.
Agent Name: Contact Information
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates Ž is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. Š
Our unique approach has proven results.
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Two factors sell homes – exposure and price
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We have a proven model to market and sell homes
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At CENTURY 21 Fine Homes & Estates® we pride ourselves on our ability create custom solutions to maximize both
Forged through experience and analysis of thousands of home sales
The following is a comprehensive summary of how we will put our unique approach to work for you.
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
The more people exposed to your home, the better the chances of finding the buyer who will pay the most for it.
Our unique approach has proven results.
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The CENTURY 21® name is recognized worldwide
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Our extensive international coverage provides referrals, market intelligence and sales data on a global basis
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From Europe and North America to Asia and Australia, from the Caribbean to Central and South America, the CENTURY 21 Fine Homes & Estates® program has successfully linked buyers and sellers of luxury real estate around the world
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
The elite sales force of CENTURY 21 Fine Homes & Estates速 is backed by the most recognized name in residential real estate.
Our unique approach has proven results.
The CENTURY 21 Global Referral Network operates in approximately 71 countries and territories, with about 7,900 offices and 119,000 sales associates. 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates Ž is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. Š
Our exclusive, Certified Luxury Home Specialists know the important differences in buying and selling luxury properties.
Our unique approach has proven results.
Market Knowledge:
• We know the buyers, the sellers, what’s on the market and what has sold • We know the marketing outlets and how to use them to deliver results Pricing Knowledge:
• We know the luxury market by:
Geography – we know the individual markets within the market Pricing– we know what sold and for how much; down to the most specific of price bands Days on market – we carefully analyze time / price trending data within the market
Customer Knowledge:
• We know who the customers are and how to reach them 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
While the competition speculates and experiments, we work from a foundation of facts and proven results.
Our unique approach has proven results.
CENTURY 21 DBA •
Our Realtors and staff work in a positive supportive environment
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We keep up to date on the latest market conditions, training and technology
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We have been a leader in residential sales in (xyz area) since (date)
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We have helped over (x) people buy or sell homes in (xyz area)
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We are Ranked # (x) in (x)
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We have earned (xyz award)
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We have (x #) fully trained, full time, agents whose only jobs are to help people buy and sell homes 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
We strive to employ good people, not just good salespeople. Our priority is to provide high quality, personalized service to every buyer and seller we represent.
Our unique approach has proven results.
(Agent Name) •
My credentials
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My professional experience
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My philosophy
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My education and training
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My background
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My awards
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I provide high quality, personalized service to every buyer and seller I represent 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Our unique approach has proven results.
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Almost 90% of all potential home buyers use the Internet for some portion of their home search Century 21 Real Estate is an industry innovator with award-winning Internet marketing to prove it Your home will stand out from all the others, and easily found by affluent buyers.
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
02/09/14
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Our unique approach has proven results.
• We develop a unique plan just for your property as part of our approach that we know delivers results • (example below)
An immediate voicemail describing your home is sent to all of our agents
A printed data sheet is made available to all of our agents and support staff
Your home will be promoted at our weekly sales meeting
Virtually all of our agents, owners, relocation director and management team will personally view your home
Our agents and staff handling inquires will be familiar with your home to effectively convert a call or walk-in into a showing and a sale
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Our agents’ personal spheres of influence, including friends, acquaintances, former clients, and personal referrals account for a significant percentage of our sales success.
Our unique approach has proven results.
Our relationships make a difference in selling your home. We take this aspect of marketing very seriously. Alpine Runners American Planning Assoc. Barat Alumnae Chicago Botanic Garden Cub Scouts of America Dynamic Resources Grace Lutheran Church Grantee Babysitting Co-op Gymnastics Factory Home Builders Association Indian Guides Lake County YMCA Liberty Bike Path Committee LB Planning and Zoning Lincolnshire Rotary Milburn School PTA National Wildlife Conservancy Order of Eastern Star Realtor Assoc. of NW Chicago St. Joseph Church Trinity United Church Warren Twsp. Softball Program Wildwood Homeowners' Assoc.
American Cancer society Arbor Vista Homeowners Assn. Builder-Realtor Council of Illinois Council on Foreign Relations Dance Center North Exchange Club of Waukegan Grayslake Colts Football Gurnee Breakfast Exchange Hawthorne PTA Inglewood School Keep Liberty Beautiful Lake forest Grad School Alumni Libertyville Planning Committee LB Sunrise rotary Main Street Libertyville Mothers Against Drunk Driving National Youth Sport Coaching Public Agency to Deliver Shelter Rockland Family Assoc. Suburban Fine Arts Center University of Illinois Mom’s Club Waukegan Power Squadron Wildwood Park District
American Legion Audubon Society Centre Club Christ Church Lake Forest David Adler Cultural Center Faith Lutheran Church Grayslake Junior Women's Club Gurnee Park Basketball Holy Cross Church Illinois Association of Realtors Kiwanis Club LMV Lake Shore Golf League LB Nursery School LB Tennis and Fitness Club Main Street Mundelein MW Real Estate Data New Ontario Singers Pan-Hellenic Council Santa Maria Del Paolo Church Sunrise society of America VFW Women's Auxiliary Waukegan Youth Club Windy Gals Golf League
American Red Cross Auxiliary of Condell Hospital Chain Lakes Kennel Club Church of God Deerfield Council GLMV Chamber of Commerce Greater Lakes Catch Club Guys and Dolls Dance Club Home and Garden Club Girl Scouts Knoll wood Homeowners Assoc. Liberty Boat Club LB Economic Development Lincoln School LLT Majestic Project MD High School Boosters Club North Point Marina Parents CATS St. Gilbert Church The Hundred Club Village Church of Gurnee Welcome Wagon Woodland Meadows Property
Action required:this content must be replaced with your office’s affiliations.
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Often it’s the agents and offices local sphere of influence that sells your home at CENTURY 21 [DBA]!
Our unique approach has proven results.
• Our elite creative and design team will provide:
Customized Display Advertisement • Agent Insert detail here
Unique Collateral and Brochures • Agent Insert detail here
Direct Mail “Call to Action” programs • Agent Insert detail here
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
All marketing is of the finest quality and highest standards, exclusively tailored to your unique home.
Our unique approach has proven results.
We will get the best price for your home! •
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We work with you to manage the most important factors that will influence the sale of your home We will comb the market to identify the most attractive price for your home that delivers the greatest return for you We will keep your property in the forefront of competing listings in your price range
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Our unique approach has proven results.
2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates Ž is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. Š
Our unique approach in pricing your home is based on the combination of global and local knowledge, experience and insight.
Our unique approach has proven results.
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Guaranteed commitment
Guaranteed marketing plan
Guaranteed service
Guaranteed results
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2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
02/09/14
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Our unique approach has proven results.
Global Reach • We will put our global real estate network to work for you
More than $1 trillion in sales
International Brand • Drives buyers to our office and to your home Put me to work for Unmatched Web Presence you! • Internet coverage that builds exposure and gets results Unmatched Pricing Analysis • We will get you the best price for your home Extensive Local Advertising • Signs, print advertising, open houses, word of mouth drivers buyers to our office and your home The Most Exposure to Other Realtors • Sales meetings, realtor tours, flyers, agent networking all serve to remind agents of the benefits of your home Our Guarantee • We uphold our commitment to you 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates ® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. ©
Our unique approach has proven results.
Agent Name: Contact Information 2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates Ž is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. Š