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GENER AL INFORMATION Museum Hours 24 ⁄ 7
Admission Free to public
Cameras Photography is allowed for personal, noncommercial use.
Pens No pens in galleries.
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01 LEVEL 1 › PACKAGING
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GALLERIES 5 –7
GALLERIES 8 –9
Body Speaks
Alaska Airlines
Toxic Energy
Spotless
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06
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
01 → LEVEL 1
Instructor Beau Monroe
01
02
03
04
LEVEL 1 › PACK AGING
Entrance
←
Information Desk
←
Elevator
→
Exhibition
→
Exit
→
07
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
E XIT
1
2 3
YO U ARE H E RE
6
5
TI C K E T S I N FO RMATI O N DESK E NTR AN C E
08
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E XHIB ITIO N GALLERIES ›
LEG END ›
Tasty Mail
Lights On
3 Lobby
5 Bookshop
Gallery 1
Gallery 2
4
6 Café
Coat Check
4
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
TASTY MAIL
Instructor Beau Monroe
01
02
Permanent Exhibition Gallery 1
03
04
Date
Rove is a fictional handcrafted bean-to-bar chocolate brand that offers
2015
a unique collection of flavors from around the world.
Collection
was to use the universal visual language of the postal mail as the main
Packaging
theme. Colors serve as visual cues, representing each country of origin.
Course
authenticity to the identity, and the use of selected stock and wood
Packaging 1
helped create a warm, approachable and natural look.
Drawing inspiration from the name, the concept for the packaging
Such design elements as mailing labels and postage stamps added
Instructor Beau Monroe Medium Ink, Paper, Wood Dimensions Variable
2015.001
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
09
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Enter Here
010
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
011
→
Enter Here
012
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
013
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Enter Here
014
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
015
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Enter Here
016
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
017
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Enter Here
018
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
03
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019
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020
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
02
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
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03
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
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025
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026
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
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03
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027
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028
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 1
Collection Packaging
Exhibition Tasty Mail
Course Packaging 1
Instructor Beau Monroe
01
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029
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Enter Here
030
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
01 → LEVEL 1
Instructor Beau Monroe
01
02
03
04
LEVEL 1 › PACK AGING
Entrance
←
Information Desk
←
Elevator
→
Exhibition
→
Exit
→
031
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
E XIT
1
2 3 YO U ARE H E RE
6
5
TI C K E T S I N FO RMATI O N DESK E NTR AN C E
032
←
E XHIB ITIO N GALLERIES ›
LEG END ›
Tasty Mail
Lights On
3 Lobby
5 Bookshop
Gallery 1
Gallery 2
4
6 Café
Coat Check
4
Exhibition Lights On
Collection Packaging
Course Packaging 1
LIGHTS ON
Instructor Beau Monroe
01
02
Permanent Exhibition Gallery 2
03
04
Date
GE Link is a smart light bulb that gives a flexibility of controlling the light
2015
remotely from a smartphone. The objective was to design a packaging
Collection
out on the shelf amongst other light bulb brands.
that would be functional and efficient, yet unique enough to stand Packaging
Since the smart light bulb is more energy efficient than traditional light bulbs, the idea was to utilize minimum materials for the packaging.
Course Packaging 1
The unusual structure uses minimum adhesive and is made of thick stock in order to secure the bulb. It is easy to transport, assemble and disassemble. The final design employs a palette of bright fluorescent
Instructor
colors juxtaposed against the cement gray stock.
Beau Monroe Medium Ink, Paper Dimensions 5 in x 3.5 in x 3 in
2015.002
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
033
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Enter Here
034
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
035
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Enter Here
036
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
037
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Enter Here
038
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
039
→
Enter Here
040
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
041
→
Enter Here
042
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
043
→
Enter Here
044
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 1 Gallery 2
Collection Packaging
Exhibition Lights On
Course Packaging 1
Instructor Beau Monroe
01
02
03
04
045
→
Enter Here
046
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
02 → LEVEL 2
Instructor Bryan Pieratt
01
02
03
04
LEVEL 2 › WEB
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
047
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
3
4
YO U ARE H E RE
6
5
048
←
E XHIB ITIO N GALLERIES ›
LEG END ›
Farm to Fork
Read & Learn
5 Auditorium
Gallery 3
Gallery 4
6 Walkway
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
FARM TO FORK
Instructor Bryan Pieratt
01
02
Permanent Exhibition Gallery 3
03
04
Date 2014
Urban Farm is an app that navigates users through the farmers markets in the city of San Francisco. The objective of the project was to design an app that would address an existing problem in the city, and would
Collection
be used on-the-go. The research showed that there wasn't a single
Web
existing app in this category that would help people quickly and easily find the useful information about the markets in the city of so many.
Course Graphic Design 3
The final solution is an app that connects users with the farmers, promotes local and fresh produce, and makes the overall experience of visiting farmers markets more enjoyable and easy.
Instructor Bryan Pieratt Medium Digital Dimensions Variable
2014.001
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
049
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050
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
Instructor Bryan Pieratt
01
02
03
04
051
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Enter Here
052
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
Instructor Bryan Pieratt
01
02
03
04
053
→
Enter Here
054
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
Instructor Bryan Pieratt
01
02
03
04
055
→
Enter Here
056
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 3
Collection Web
Exhibition Farm to Fork
Course Graphic Design 3
Instructor Bryan Pieratt
01
02
03
04
057
→
Enter Here
058
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
02 → LEVEL 2
Instructor Megumi Kiyama
01
02
03
04
LEVEL 2 › WEB
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
059
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
3
4
6
5
060
←
E XHIB ITIO N GALLERIES ›
LEG END ›
Farm to Fork
Read & Learn
5 Auditorium
Gallery 3
Gallery 4
6 Walkway
YO U ARE H E RE
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
READ & LEARN
Instructor Megumi Kiyama
01
02
Permanent Exhibition Gallery 4
03
04
Date
Redesigning Wikipedia was a great opportunity to create a better
2014
user experience, and a simpler way to read and navigate throughout the site. Rather than solving all the problems of the site at the same
Collection
time, I decided to focus on some of them. Considering Wikipedia's
Web
enormous user audience, it was important to keep functionality, various
Course
about designing something that simply looks good, but also works well.
platforms and limitations in mind at all times. In other words, it wasn't Visual Systems 1
The final result is a much more clear, organized, easier to read and navigate version of the current site. Both on the desktop and mobile.
Instructor Megumi Kiyama Medium Digital Dimensions Variable
2014.003
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
061
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Enter Here
062
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
063
→
Enter Here
064
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
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�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
067
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Enter Here
068
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
069
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Enter Here
070
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 2 Gallery 4
Collection Web
Exhibition Read & Learn
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
071
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Enter Here
72
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
03 → LEVEL 3
Instructor Megumi Kiyama
01
02
03
04
LEVEL 3 › PRINT
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
73
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
5
7
YO U ARE H E RE
9
8
E XHIB ITIO N GALLERIES ›
74
←
6
LEG END ›
Body Speaks
Toxic Energy
Future Use Only
8
Gallery 5
Gallery 6
Gallery 7
9 Walkway
Media Room
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
BODY SPEAKS
Instructor Megumi Kiyama
01
02
Permanent Exhibition Gallery 5
03
04
Date
To promote a fictional TED Talk conference on Body Language I
2014
designed a promotional kit that included a brochure, a poster and a
Collection
audience on how to read body language, and talk about the importance
and benefits that this knowledge can bring to the different aspects of
Course
message in a more straightforward and bold way.
website. The collateral materials and the website help to educate the
their life. Close-up photography of human faces helps to deliver the Visual Systems 1 Instructor Megumi Kiyama Medium Ink, Paper, Digital Dimensions 10.5 in x 7.5 in 24 in x 18 in
2014.004
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
75
→
Enter Here
76
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
77
→
Enter Here
78
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
79
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80
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
81
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82
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
83
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Enter Here
84
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 5
Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
85
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86
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Selected Works of Nadia Skovorodneva
i am hap for
Private Collection 2012–2015
Level 3 Gallery 5
m so ppy. you. Collection Print
Exhibition Body Speaks
Course Visual Systems 1
Instructor Megumi Kiyama
01
02
03
04
87
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88
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
03 → LEVEL 3
Instructor Ariel Grey
01
02
03
04
LEVEL 3 › PRINT
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
89
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
5
7 9
8
6 YO U ARE H E RE
E XHIB ITIO N GALLERIES ›
90
←
LEG END ›
Body Speaks
Toxic Energy
Future Use Only
8
Gallery 5
Gallery 6
Gallery 7
9 Walkway
Media Room
Collection Print
Exhibition Toxic Energy
Course Typography 3
TOXIC ENERGY
Instructor Ariel Grey
01
02
Permanent Exhibition Gallery 6
03
04
Date
19 Miles Around is a chronological documentation of one of the darkest
2014
days in the history of nuclear energy, the Chernobyl Nuclear Power
Collection
that has been abandoned and is now uninhibited due to the high levels
of radiation. The concept for the book was to document the sequence
Plant disaster. The name of the book alludes to the actual area of land
of events in a neutral and somber tone. Course Typography 3
The usage of cement color stock juxtaposed by the bright neon stock creates a powerful visual contrast. The book was then bound with aluminum screws to support the industrial look. And a paper label
Instructor
inspired by those found on toxic cans was then placed on the cover.
Ariel Grey Medium Ink, Paper, Aluminum Dimensions 11.7 in x 8.27 in
2014.002
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
91
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92
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
93
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94
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
95
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96
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
97
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98
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
99
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100
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
101
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102
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
103
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104
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
105
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106
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 6
Collection Print
Exhibition Toxic Energy
Course Typography 3
Instructor Ariel Grey
01
02
03
04
107
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Enter Here
108
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
03 → LEVEL 3
Instructor Ariel Grey
01
02
03
04
LEVEL 3 › PRINT
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
109
→
Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
5
7 9
YO U ARE H E RE
8
6
E XHIB ITIO N GALLERIES ›
110
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LEG END ›
Body Speaks
Toxic Energy
Future Use Only
8
Gallery 5
Gallery 6
Gallery 7
9 Walkway
Media Room
Collection Print
Exhibition Future Use Only
Course Typography 4
FUTURE USE ONLY
Instructor Ariel Grey
01
02
Permanent Exhibition Gallery 7
03
04
Date
Food Algorithm is a fictional conference about the future of food. The
2015
question of what we will eat in 50 years from now is a big one and is
Collection
food and kitchens. The objective was to create promotional material
becoming even more relevant as the technology is weaving into our Print
that would be typographically driven, entice and educate the audience. The final outcome was the promotional book and the poster.
Course
The book is structured into three main meals and two snacks of
Typography 4
a day in the future. Each meal shows the possibilities that technology
Instructor
was then wrapped in pink butcher paper and the belly band with the
Ariel Grey
food handling instructions.
is bringing to the way we eat now and will eat in the future. The book
Medium Ink, Paper Dimensions 12 in x 9.5 in 36 in x 24 in
2015.003
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
111
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112
�
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
01
02
03
04
113
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114
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
01
02
03
04
115
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Selected Works of Nadia Skovorodneva
> techniques of cooking an egg □ Poached □ Runny □ Soft Boiled □ Fried ■ Scrambled
116
←
□ Over Hard □ Over Easy □ Hard Boiled □ Sunny Side Up
Private Collection 2012–2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
01
02
03
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117
→
□□□■■
[ ≥ 0038 ]
food_ algorithm
> energy :: 977 kcal > protein :: 42 g
03:00:00 pm > snack > superfood green juice > recipe
yield method time estimate stor age notes level of difficult y
250 ml blending 10 min consume immediately easy
[ super + greens ] 0.001 ml
serving size
03
servings per container
0.001 ml Cut apples, put them into a juicer and squeeze the juice. Add 5 ml of blue-green algae to the fresh apple juice. Blend the algae into the juice by stirring vigorously. 0.002 ml Mix all the ingredients in a high-speed blender and blend for around 30–45 seconds or until smooth and creamy. Test the mixture for consistency—it should be thick. 0.003 ml Once the consistency is right, pour the juice into a glass and drink immediately.
ingredients
home-grown apples (225 ml) + blue-green algae ⁄spirulina (5 ml) + kale (225 ml) + cucumbers (120 ml) + celery (60 ml) + olive oil (15 ml) + lemon juice (15 ml)
algae or seaweed is the fastest growing pl ant on earth.
118
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Collection Print
Exhibition Future Use Only
food_ algorithm
calories protein cholesterol total fat carbohydrate
20 4g 0 mg 0.5 g 1.7 g
Course Typography 4
□□□■■
Instructor Ariel Grey
[ ≥ 0039 ]
01
02
03
04
119
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120
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
01
02
03
04
121
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
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[ ≥ 0040 ]
Level 3 Gallery 7
> energy :: 1,331 kcal > protein :: 62 g
food_ algorithm
06:00:00 pm > dinner > meat substitute burger
_ list of essential amino acids histidine
C 6H 9 N 3O2
tyrosine
C 9 H 11 NO 3
arginine
C 6 H 14 N 4 O 2
threonine
C 4 H 9 NO 3
phenylalanine
C 9 H 11 NO 2
proline
C 5 H 9 NO 2
alanine
C 3 H 7 NO 2
tryptophan
C 11 H 12 N 2 O 2
glutamine
C 5 H 10 N 2 O 3
valine
C 5 H 11 NO 2
cysteine
C 3 H 7 NO 2 S
isoleucine
C 6 H 13 NO 2
glutamic acid
C 5 H 9 NO 4
glycine
C 2 H 5 NO 2
aspartic acid
C 4 H 7 NO 4
lysine
C 6 H 14 N 2 O 2
methionine
C 5 H 11 NO 2 S
leucine
C 6 H 13 NO 2
asparagine
C 4H 8N2O3
serine
C 3 H 7 NO 3
dry feed consumed to produce 1 kg of protein chicken
25.4 kg
beef
69.4 kg
plant-based meat
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h2o
protein fat
70–75% 19–23% 3–2%
Collection Print
Exhibition Future Use Only
food_ algorithm
Course Typography 4
□□□■■
Instructor Ariel Grey
[ ≥ 0041 ]
[ meat1 < less meat ] serving size servings per container
0.001 ml 03
0.001 ml Meat replacements—nutritious, cheap and indistinguishable from the real thing, made either from synthesized
> protein intake
01
animal tissue or derived from plant material will become the future of food. In-vitro meat, also known as cultured meat, is a more efficient and environmentally friendly way
02
of eating meat. Our current system of meat production is an obsolete technology that is inefficient and not sustainable. And as the world population grows, the demand for
03
meat is expected to double by 2050. Growing meat in a lab rather than slaughtering animals would significantly reduce greenhouse gases, along with energy and water use.
recommended 56, 4 6 g
In addition it could be customized to cut the fat content
04
and add various nutrients. 0.002 ml Meat, essentially muscle tissue, is a complex material. A steak, for instance, consists of tens of thousands of muscle fibers, blood vessels, nerves, layers of fat and connective tissue, gristle and perhaps bone. The hundreds of chemicals in meat give it its flavor, and its flavor and texture changes depending on how it is cooked. The globular muscle protein myoglobin, for instance, gives raw meat its characteristic pink color and oxidizes when cooked to become a brownish grey. Fresh raw meat is almost tasteless. But when heated, a series of changes, called Maillard reactions, combine amino acids with sugars to give cooked the building blocks of proteins
meat its distinctive, tangy flavor. Biting into a meat is not merely the ingestion of protein, but a complex interplay of aromas, textures and tastes.
> to satisfy the meat cravings of a world with more than nine billion people, we would have to kill almost two billion animals every week. >
0.003 ml The process of creating meat in a lab is a complex one. The procedure begins with extracting stem cells from a biopsy of a live, adult animal and putting them in a three-dimensional growth medium—a sort of scaffolding made of proteins. Bathed in a nutritional mix of glucose, amino acids and minerals, the stem cells multiply and differentiate into muscle cells, which eventually form muscle fibers.
land used to produce 1 kg of protein chicken beef
64 m 192 m
2
current 102, 70 g
A few cells taken from a cow can be turned into 10 tons of meat. Only a tiny fraction of the farm animals alive today would be needed to supply the entire human race. In the
2
future big quantities of high-quality meat could be grown
2
of real fat and even synthetic bone. In 20 to 25 years we
in vats, incorporating not only muscle fibers but layers plant-based meat
3.5 m
could have a commercial product: lab-grown beef which is indistinguishable from that which comes from an animal.
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 3 Gallery 7
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
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Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 3 Gallery 7
ingredients
pasta dough cartridge (200 ml) + rich tomato sauce cartridge (200 ml) + [sodium chloride (≤ 2 g) + black pepper (≤ 2 g)] + olive oil (5 ml) + fresh basil (15 ml) + parmesan cheese (15 ml)
spaghetti characteristics :: > straight longitudinal profile > solid cross-section > smooth surface > smooth edges
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←
01
[
create the recipe
]
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[
insert the food cartridge
]
03
[
]
04
[
ready to eat meal
]
download the recipe from the cloud
cook the printed food
Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
Enter Here
Selected Works of Nadia Skovorodneva
food
Private Collection 2012â&#x20AC;&#x201C;2015
Level 3 Gallery 7
> discover the taste of the future
ex tr ac t tissue from a living animal via biopsy
ex tr ac t myosatelit te cells from the tissue
add grow th serum to multiply cells
grow cells on sc affolding to form muscle
exercise to boost protein levels
grind up muscle strips
add fl avor, iron and vitamins
enjoy your meal
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Collection Print
Exhibition Future Use Only
Course Typography 4
Instructor Ariel Grey
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
04 → LEVEL 4
Instructor Thomas McNulty
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02
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LEVEL 4 › BR ANDING
Entrance
↙
Information Desk
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Elevator
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Exit
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Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 4 Gallery 8
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YO U ARE H E RE
10
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E XHIB ITIO N GALLERIES ›
LEG END ›
Alaska Airlines
Spotless
10 Auditorium
12 Theater
Gallery 8
Gallery 9
11 Library
13 Walkway
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
ALASKA AIRLINES
Instructor Thomas McNulty
01
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Permanent Exhibition Gallery 8
03
04
Date 2014
The brief was to redesign a corporate identity for Alaska Airlines that would give the brand a fresh uplift, yet still keep in mind the company's mission and heritage. Considering the company's long history, it was
Collection
important to reflect the connection to the place it originated from. The
Branding
redesign positions the company as an authentic brand that combines
Course
celebrates the brand's rich heritage and the simplicity of its service.
friendliness and professionalism. The final result is the identity that Branding 2 Instructor Thomas McNulty Medium Mixed Dimensions Variable
2014.005
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
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04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Enter Here
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 8
Collection Branding
Exhibition Alaska Airlines
Course Branding 2
Instructor Thomas McNulty
01
02
03
04
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
Course –
04 → LEVEL 4
Instructor –
01
02
03
04
LEVEL 4 › BR ANDING
Entrance
↙
Information Desk
↙
Elevator
→
Exhibition
→
Exit
↙
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Enter Here
Selected Works of Nadia Skovorodneva
Private Collection 2012–2015
Level 4 Gallery 9
8
9 13 YO U ARE H E RE
10
154
←
11
12
E XHIB ITIO N GALLERIES ›
LEG END ›
Alaska Airlines
Spotless
10 Auditorium
12 Theater
Gallery 8
Gallery 9
11 Library
13 Walkway
Collection Branding
Exhibition Spotless
Course –
SPOTLESS
Instructor –
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Permanent Exhibition Gallery 9
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Date
This self-initiated project is for a dry cleaning shop in San Francisco.
2015
The concept for the business card is based on the names of things that produce some of the most stubborn stains. By literally taking color out
Collection
from the words, the card hints at the end goal of the service, which is
Branding
to make your clothes look fresh and new again. To further reinforce
Course
printing. The final design features a bold typography blind debossed
–
on a stark white paper with a letterpressed back.
the idea of not having any pigment, I used blind deboss instead of
Instructor – Medium Ink, Paper Dimensions 2 in x 3.5 in
2015.004
Artist
Photographer
Nadia Skovorodneva
Nadia Skovorodneva
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
Course –
Instructor –
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
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Instructor –
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
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Instructor –
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Selected Works of Nadia Skovorodneva
Private Collection 2012â&#x20AC;&#x201C;2015
Level 4 Gallery 9
Collection Branding
Exhibition Spotless
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Instructor –
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THANK YOU Mom and dad Thank you for making this wonderful journey possible, for your love, support and belief in me. I wouldn't be able to do it without you.
Nik Thank you for your tremendous support, patience and creative inspiration.
Friends I deeply appreciate all the help and support that you showed throughout these past three years.
Instructors Thank you for your guidance and inspiration. Mary Scott Thomas McNulty Beau Monroe Roland Young Megumi Kiyama Eszter Clark
Copyright Š2015 All rights reserved. No part of this publication can be reproduced without express permission from Nadia Skovorodneva. Written and produced by Nadia Skovorodneva
Designer Nadia Skovorodneva
School Academy of Art University, School of Graphic Design
Course Senior Portfolio
Instructor Mary Scott
Title Enter Here
Bindery The Key Printing & Binding
Printer Giant Horse
Text Stock Finch Fine, 100 lb Text
Cover Stock Arrestox White
Photography Nadia Skovorodneva
Typefaces Graphik, Publico Text
Software Adobe CC 2015
→ EXIT HERE