THE
C R U M M E R C H R O NI CLE A publication for the
5 YEARS AFTER THE CRASH Dr. Seyfried Discusses the Aftermath of the Great Recession on Small Businesses
winter 2014
Crummer alumni
community
SIEMENS SHOWS ITS FLEX POWERING THE U.S. ECONOMY By Nadine Avola ’14MPCU
Before we had telephones, typewriters, automobiles, or even light bulbs, Siemens was already buzzing around Europe. ,QLWLDOO\ WLWOHG DV WKH 7HOHJUDSK &RQVWUXFWLRQ &RPSDQ\ RI 6LHPHQV +DOVNH (QJOLVK WUDQVODWLRQ WKH ÀUP·V FURZQLQJ glory was its pointer telegraph—a device which raced past 0RUVH FRGH DQG LQVWHDG XVHG D QHHGOH WR SRLQW WR VSHFLÀF letters in transmitted messages. Werner von Siemens, the FRPSDQ\·V PDVWHUPLQG DQG SLRQHHULQJ VSLULW HVWDEOLVKHG WKH G\QDPLF FRPSDQ\ LQ ZLWK RQO\ PHQ 6LQFH LWV KXPEOH beginnings in Berlin, the company has pushed the engineering HQYHORSH ZLWK VHYHUDO LQQRYDWLYH ´ÀUVWVµ DQG FRQWLQXHV WR advance technology at lightning speed. The timeline below outlines some of its most notable achievements. $IWHU MXVW FHOHEUDWLQJ LWV WK ELUWKGD\ LQ 2FWREHU 6LHPHQV LV QRZ D JOREDO IRUFH RI RYHU HPSOR\HHV LQ
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FRXQWULHV ZLWK DQQXDO UHYHQXH RI ELOOLRQ +LULQJ QHDUO\ HPSOR\HHV LQ DORQH 6LHPHQV LV WKH WK ODUJHVW FRUSRUDWLRQ LQ WKH ZRUOG 'HÀQLQJ LWVHOI E\ UHVSRQVLELOLW\ H[FHOOHQFH DQG LQQRYDWLRQ 6LHPHQV H[SODLQV LQ LWV $QQXDO 5HSRUW ´:H·UH SURYLGLQJ WKH ZRUOG ZLWK WKH VROXWLRQV LW QHHGV to master the challenges of demographic change, urbanization, FOLPDWH FKDQJH DQG JOREDOL]DWLRQ µ ,W DFFRPSOLVKHV WKLV WKURXJK LWV IRXU VHFWRUV (QHUJ\ +HDOWKFDUH ,QGXVWU\ DQG ,QIUDVWUXFWXUH &LWLHV While Siemens has made a global name for itself, Siemens USA has a stronger footprint than you might think. Siemens USA KDV DSSUR[LPDWHO\ HPSOR\HHV 6LHPHQV LV FRPPLWWHG WR LQYHVWLQJ LQ WKH 8 6 E\ IRFXVLQJ RQ VXVWDLQDEOH FLWLHV KLJK tech manufacturing, job creation, and training and education.
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GENERATING SUSTAINABLE CITIES THROUGH SMART ENERGY Siemens is helping cities around the world become more sustainable and economically viable by providing clean, HIĂ€FLHQW UHOLDEOH DQG DIIRUGDEOH HQHUJ\ RSWLRQV 2QH VPDUW HQHUJ\ H[DPSOH LQ WKH 8 6 LV WKH KLJKO\ Ă H[LEOH 6LHPHQV FRPELQHG F\FOH SRZHU SODQWV NQRZQ DV )OH[ 3ODQWV 7KH 6LHPHQV )OH[ 3ODQWV DUH YDVWO\ HIĂ€FLHQW QHW HIĂ€FLHQFLHV UDQJLQJ IURP WR DQG SURYLGH RSHUDWLRQDO Ă H[LELOLW\ WKDW LV HQYLURQPHQWDOO\ IULHQGO\ 2QH RI WKH JUHDWHVW DWWULEXWHV RI WKHVH FRPELQHG F\FOH )OH[ 3ODQWV LV WKHLU XVH RI JDV Ă€UHG WXUELQHV ZKLFK LPPHGLDWHO\ WDNH RYHU ZKHQ ZHDWKHU GHSHQGHQW VRODU RU ZLQG JHQHUDWRUV WHPSRUDULO\ VKXW GRZQ 7KH Ă€UVW WZR )OH[ 3ODQWV ZHUH LQVWDOOHG LQ (O 6HJXQGR DQG /RGL &DOLIRUQLD 7KH VWDWLRQ DW /RGL SRZHUV HQWLWLHV LQFOXGLQJ WKH %D\ $UHD 5DSLG 7UDQVLW %$57 V\VWHP LQ 6DQ )UDQFLVFR ,W DOVR VXSSOLHG WKH ORFDO HFRQRP\ ZLWK D RQH WLPH ERRVW RI PLOOLRQ IURP VDOHV WD[ UHYHQXH DQG FRQWLQXHV WR JHQHUDWH QHDUO\ D \HDU IRU WKH FLW\¡V JHQHUDO IXQG IRU FLW\ VHUYLFHV OLNH SROLFH Ă€UH DQG SDUNV 6LHPHQV LV FRQVWUXFWLQJ D WKLUG SODQW LQ 7H[DV DQG RQFH LW LV FRPSOHWHG LQ LW FRXOG EH RQH RI WKH FOHDQHVW IRVVLO IXHOHG SRZHU VWDWLRQV LQ WKH 8QLWHG 6WDWHV $FFRUGLQJ WR BusinessWire, WKHVH SODQWV KDYH ´DQ HOHFWULFDO FDSDFLW\ RI PHJDZDWWVÂľ DQG PRUHRYHU ´ZLOO EH DEOH WR VXSSO\ WKH SRZHU QHHGV RI DSSUR[LPDWHO\ KRPHVÂľ ZLWK D HIĂ€FLHQF\ UDWH &UXPPHU DOXPQXV 5LFN /RRVH ¡ 0%$ GLUHFWRU RI marketing for Siemens Energy Solutions Americas, explains, “This translates locally to cleaner, cheaper energy by displacing WKH GLUW\ DQG LQHIĂ€FLHQW DVVHWV IURP WKH Âś V Âś V DQG Âś V Âľ 7KH )OH[ 3ODQWV JLYH FLWLHV WKH SRZHU WR VXSSRUW JURZWK in population, growth in infrastructure, and growth in business at an affordable cost.
El Segundo Energy Center in California
also houses engineering, servicing, and other support functions UHODWHG WR VXSSO\LQJ WKHVH LQQRYDWLYH DQG HIÀFLHQW SURGXFWV to markets around the world. Housing everything under one roof Siemens fosters a culture of collaboration and continuous LPSURYHPHQW $Q H[SDQVLRQ LQ DGGHG D VWDWH RI WKH DUW /((' *ROG FHUWLÀHG JDV WXUELQH SODQW WKDW DVVHPEOHV WKH WXUELQHV XVHG LQ WKH )OH[ 3ODQWV LQ &DOLIRUQLD DQG 7H[DV 7KH H[SDQVLRQ UHVXOWHG LQ PRUH WKDQ QHZ MREV DQG DQ HVWLPDWHG LQGLUHFW MREV WKDW ZHUH FUHDWHG DV D UHVXOW RI WKH HFRQRPLF LPSDFW RI WKH QHZ SODQW 7KH +XE QRZ HPSOR\V ZRUNHUV PDNLQJ 6LHPHQV &KDUORWWH¡V VHFRQG ODUJHVW HPSOR\HU
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6LHPHQV VHHV KLJK WHFK PDQXIDFWXULQJ SOD\LQJ D PDMRU UROH in the future of the American economy. With access to cheap energy, effective workers, and a developed infrastructure, Siemens will continue to grow its manufacturing footprint LQ WKH 8 6 $Q H[DPSOH RI WKLV LV WKH 6LHPHQV¡ &KDUORWWH Energy Hub. At this fully integrated hub, Siemens not only manufactures steam and gas turbines and generators, but it
While Siemens aggressively adds new jobs to our economy, it LV DOVR NHHSLQJ DQ H\H RQ ORQJ WHUP JURZWK 6LHPHQV UHTXLUHV a dynamic workforce that drives innovation and has the advanced skills needed to operate sophisticated production systems. Therefore, Siemens seeks to plant its roots near colleges and universities where it can form strategic research DQG HGXFDWLRQDO SDUWQHUVKLSV ,Q 1RUWK &DUROLQD 6LHPHQV
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worked with University of North Carolina Charlotte to develop LWV (QHUJ\ 3URGXFWLRQ DQG ,QIUDVWUXFWXUH &HQWHU (3,& ZKRVH goal is to develop highly trained engineers for the energy industry. Siemens has also created a unique relationship with Central Piedmont Community College (CPCC) to collaborate its industry with instruction. As part of an apprenticeship program, students are employed at Siemens, while they work toward a mechatronics degree at the college. Siemens pays for their tuition, offers them competitive paychecks, and gives WKHP WKRURXJK DQG ULJRURXV WHFKQLFDO WUDLQLQJ 0DUN 3ULQJOH director of operations for Siemens Energy, acclaims, “CPCC is a great partner for us because they are extremely customer IRFXVHG Ă H[LEOH DQG GLOLJHQW LQ PHHWLQJ DOO RI RXU WUDLQLQJ QHHGV 7KH\ DUH D KXJH SDUW RI RXU VXFFHVV VWRU\ Âľ %\ ORFDWLQJ IDFLOLWLHV QHDU KLJKHU HGXFDWLRQ LQVWLWXWLRQV WKH ZRUOG ZLGH company is literally closing the skilled labor gap. 6LQFH 6LHPHQV KDV D VSHFLĂ€F QHHG IRU KLJKO\ VNLOOHG DQG innovative employees, they have also partnered with 'LVFRYHU\ (GXFDWLRQ WR IRUP WKH 6LHPHQV 67(0 6FLHQFH 7HFKQRORJ\ (QJLQHHULQJ 0DWKHPDWLFV $FDGHP\ $FFRUGLQJ WR LWV ZHEVLWH 67(0 $FDGHP\ ´LV FRPPLWWHG WR VXSSRUWLQJ WKH QH[W JHQHUDWLRQ >JUDGHV @ RI VFLHQWLVWV HQJLQHHUV DQG EXVLQHVV OHDGHUV WKURXJK PXOWLSOH HGXFDWLRQDO LQLWLDWLYHV Âľ 2IIHULQJ FRPSHWLWLRQV FKDOOHQJHV QDWLRQDO DZDUGV DQG VFKRODUVKLSV 67(0 $FDGHP\ LV GHYHORSLQJ LWV IXWXUH employees, today. With a strong focus on building sustainable energy, cities, and KLJKO\ VNLOOHG MRE IRUFHV WKHUH LV QR GRXEW WKDW 6LHPHQV ZLOO have a strong impact on not just the economy, but on many generations to come. From its humble beginnings in Berlin WR LWV ZRUOG ZLGH LPSDFW WRGD\ , WKLQN ZH FDQ DJUHH 6LHPHQV has spun the globe a little faster.
Lodi Energy Center in California
SIEMENS CRUMMER ALUMNI NETWORK $V RQH RI WKH &UXPPHU 6FKRRO¡V WRS DOXPQL HPSOR\HUV 6LHPHQV HPSOR\V PRUH WKDQ &UXPPHU DOXPQL VWXGHQW LQWHUQV DQG FXUUHQW &UXPPHU VWXGHQWV 7KH DOXPQL DW 6LHPHQV DUH VSUHDG WKURXJKRXW FLWLHV LQ WKH 8 6 DORQJ ZLWK DGGLWLRQDO DOXPQL LQ (XURSH DQG /DWLQ $PHULFD 7RJHWKHU WKH\ FRQVWLWXWH DQ LQIRUPDO 6LHPHQV &UXPPHU $OXPQL 1HWZRUN ZKLFK GHYHORSV NQRZOHGJH transfer between alumni employees, promotes talent retention, provides mentoring opportunities, and strengthens relationships with the Crummer School. The Siemens Crummer Alumni Network has participated in several interactive events including IXQGUDLVHUV VLWH WRXUV DQG VSHDNHU HQJDJHPHQWV³OLNH 6LHPHQV 86$ &(2 (ULF 6SLHJHO¡V YLVLW WR 5ROOLQV ODVW \HDU SLFWXUHG DERYH 12