Posta Egitto Museum Brand Manual by nadineelgabry

Posta Egitto Brand Manual

Table of Contents

1.0 Overview

p.8

1.1 Brand Story 1.2 Brand Values 1.3 Vision Statement 1.4 Mission Statement

2.0 Logo

p.14

2.1 Logo Introduction 2.2 Logo Signature 2.3 Logo Grid 2.4 Logo Clear Space 2.5 Logo Minimum Size 2.6 Logo Placement Rules 2.7 Logo One Colour 2.8 Logo Full Colour 2.9 Logo Misuses

3.0 Typography

p.28

3.1 Typographic System Introduction 3.2 Typeface Family 3.3 Character Sets 3.4 Sample Setting

Table of Contents

4.0 Colour System

p.42

4.1 System Overview 4.2 Primary and Secondary Palette

5.0 Grid

p.46

5.1 Grid System Overview 5.2 Grid System Diagrams 5.3 Grids In Use

6.0 Imagery

p.52

6.1 Imagery Overview 6.2 Imagery Samples 6.3 Imagery In Use

7.0 Graphic Elements

8.0 Brand Application

p.66

8.1 Posters 8.11 Main Museum 8.12 Exhibition/Workshop 8.2 Flags/Banners 8.3 Tickets 8.31 Main Museum 8.32 Exhibition/Workshop 8.4 Catalouges 8.41 Cover 8.42 Double Spread 8.5 ID & Lanyards 8.6 Uniforms 8.7 Business Card 8.8 Website Home Page 8.9 Free Idea 1 8.10 Free Idea 2

p.60

7.1 Graphic Elements Overview 7.2 Graphic Elements Samples 7.3 Graphic Elements in Use

Brand Manual

Overview

Brand Story History, tradition, and stories of the past - entities that persistently exist and people will continue to inherit. They The Posta Egitto Museum is an establishment that focuses on cultural and educational development through the narration and accumulation of key pieces of the past: Postage Stamps. With a myriad collection of postage stamps from around the SWANA region, the museum shares with the world narratives of culture and heritage.

Overview | 1.1 Brand Story

Brand Values

Respectful

Knowledgable

Nostalgic

Sophisticated

1.2 Brand Values

Vision Statement This institution is a place for the generations of the past to reminisce and the generations of the future to learn and contemplate. A place to discover the intricacies of bringing postage stamps to life and learn about the history of postal systems in the region.

Overview | 1.3 Vision Statement

Mission Statement The Posta Egitto Museum hopes to become a pillar for the knowledge for Arab communities. With upholding the promise of cultural and educational development, the museum wants to become a centre edge to be passed on.

1.4 Mission Statement

Logo

Logo Introduction The logo is simple and contemporary. It is placed in a containers (rectangular shapes) to align with the visual language of the brand. It was designed with the intention of not drawing attention from Posta Egitto's graphic elements and imagery. In this section, explanations on the logo placements, alignments, and demostration of its variety of colour and use and instructions to follow alongside it. of order and how the smallest elements of Postage Stamps can hold meagningful narratives. The inspiration was drawn from the stamps after the July Revolution that used three lines to omit King Farouk's Face.

Logo | 2.11 Logo Introduction

Logo Icon The Posta Egitto logo is a combination of a pictorial mark and a billingual wordmark. The units can be used together or separated depending on use and media it is presented. The pictorial mark should not be used alone without the tionally, the wordmark is not to be used alone. The wordmark integrates latin and arabic type in an arrangement parallel to that of the pictorial mark.

2.12 Logo Icon

Logo Signature A.

The Posta Egitto signature can be positioned horizontally or vertically. The are two options for the horizontal arrangement and one for the vertical. The relation between the wordmark/ signature and the pictorial mark must not be any smaller. In other words, the wordmark should align with the pictorial mark, if not larger, and should not become any less of size.

In addition, the signature is billingual to facilitate interpretation for both English and Arabic speakers and to help with Vertical Signature

Logo | 2.2 Signature

Horizontal Signature

Logo Grid As demonstrated, here lie the compositional and square logo grid. The compositional grid is quite minimal. It uses circular elements as guides to create consistent perforation markings. These markings were intended to be larger than what is usually seen on postage stamps to help with legibility of the logo on small print sizes.

Compositional Logo Grid

Square Logo Grid

2.3 Grid

Logo Clear Space

Full Logomark

Separated Logomark

Above is the clear space for the logo. It is demonstrated as a full logomark where separated logomark. The x-height uses the height of one of the rectangles used in the pictorial mark.

Logo | 2.4 Clearspace

Logo Minimum Size

Minimum Print Size for Wordmark 30mm x 21.551mm

Minimum Print Size 15mm x 15mm

Minimum Screen Size 30px x 30px

These are the minimum sizes for legibility of the pictorial mark for print and screen size. The minimum size for print with the wordmark is 60x60mm while the pictorial mark alone can come to a minimum size of 15x15mm. As for the minimum screen size, it is 30x30 px.

2.5 Minimum Size

Logo Placement Rules Pictorial Logomark (Wordmark or Museum Title) Imagery, Text, Graphic Elements

Correct Use

Incorrect Use

the brand. The pale olive cover is to show the dynamic. As long as the placement of the logo applies to the grid layout, it is acceptable. Above is a diagram that illustrates two examples of a logo pictorial mark in the teal green and a pale

Logo | 2.6 Placement Rules

ments (text, imagery, graphic elements). One rule is to never align and arrange the logo is a central arrangement like demostrated above. Any central alignments should be avoided. 20

Logo One Colour

Demonstrated here is the one colour logo forms. They can be viewed as how the pictorial mark and wordmark would appear separately or combined in black and white.

2.7 Logo One Colour

Logo Full Colour

Teal Green

Pale Mint

R| 021 G| 053 B| 075 C| 094 M| 073 Y| 047 K| 043 HEX #15354B

R| 136 G| 169 B| 176 C| 049 M| 023 Y| 027 HEX #88A9B0

Commemorative Blue

Nostalgic Pink

Reminiscent Burgundy

R| 047 G| 060 B| 113 C| 100 M| 094 Y| 040 K| 000 HEX #2F3C71

R| 224 G| 197 B|186 C| 011 M| 022 Y| 023 K| 000 HEX #E0C5BA

R| 120 G| 059 B| 073 C| 041 M| 081 Y| 055 K| 031 HEX #783B49

Logo | 2.8 Full Colour

Pale Olive K| 000

R| 177 G| 181 B|167 C| 032 M| 022 Y| 034 K| 000 HEX #B1B5A7

Rusty Ochre

Gold Dusk

R| 157 G| 127 B| 77 C| 036 M| 045 Y| 078 K| 000 HEX #9D7F4D

R| 227 G| 187 B| 113 C| 011 M| 026 Y| 065 K| 000 HEX #E3BB71

Elusive Blue R| 248 G| 235 B|216 C| 002 M| 007 Y| 015 K| 000 HEX #8095A9 C 23

2.8 Full Colour

Logo Misuse

1. Pattern Use Over Logo

5. Colour Use In Background

Patterns are only intended to be used in their own separate containers and should never interfere with the logo in any form.

Elements inside the logo (rectangles) should not be in multiple colours. They must show the same colour use as of the background colour.

If a colour from the secondary palatte is used for the background, it must be contrasted with Indulgent Ivory. Avoid combining background colours from the secondary palatte with Teal Green.

2. Pattern Use In Background

4. Changing Element Proportions

6. Distorting the Logo

Another example to how patterns should not interfere with the logo as a background.

This applies to rectangluar elements as well as the perforation shapes. They must all align and remain symmetrical.

Stretching, compressing or distortions of any kind are to be avoided. The logo must maintain its original given porpor-

2.9 Logo Misuses

The logo and wordmark should always use the same colour as each other. The above diagram is an example of what is to be avoided. The colours are to be extracted from the palette provided.

8. Outlining Logo Do not outline the logo or wordmark. They must be in the same full colour with no outlines to the form or text. 25

2.9 Misuses

Typography

Typography System The typefaces used illustrate contemporary and thoughtful choices. Thoughtful in the terms of alignning with the type choices used on postage stamps as well as what the brand stands for. The typography palette contains a large set of type sizes to allow arabic typeface choices are matched to align with the same standards and visual equillibrium. Nocturno Display (for latin) and Zarid Serif (for arabic use only) are chosen for the display texts. They are coupled with Marion and Zarid Text for the body text typefaces.

Typography | 3.1 Typography System Introduction

Nocturno Display

Use: Display

About the typeface family

Nocturno Display Weights

Nocturno is an unapologetically calligraphic typeface with slightly oblique stress and sculpted, concave, almost permit the creation of clear text hierarchies. Crisp, and rightward drag emphasise the sense of horizontality guiding readersâ&#x20AC;&#x2122; eyes along for immersive reading. Foundry: Typotheque Designer(s): Nikola Djurek Year Published: 2013

Regular Regular Italic Book Book Italic Medium Medium Italic Bold Bold Italic 3.21 Latin Display Typeface Family

Marion

Use: Body

About the typeface family

Marion Weights

Marion is an unambiguous transitional serif typeface with an Roman with a stroke treatment thatâ&#x20AC;&#x2122;s closer to Baskerville. One of its unique features are the hammer claw serifs of the round

Regular Italic Bold

it was created with a general idea of rustic Canadian pseudohistoricism. Marion comes in Regular, Italic, Bold and Bold Italic. Old-style numerals and standard f-ligatures are included. There are also some eccentric discretionary ligatures and some blithe swash letters. Almost all current Latin alphabet based languages are supported as well as Greek and Cyrillic. Foundry: Typodermic Designer(s): Ray Larabie Year Published: 2006

Typography | 3.22 Latin Body Typeface

Zarid About the typeface family and varying contrast between the light and heavy weights of the type-family. It’s suitable for both display and text purposes. 29LT Zarid Serif is a combination of an Arabic Naskh Mastari accompanied with a unique Serif Latin counterpart that makes it reliable for both content and display text. The letterforms are inspired by calligraphic makeup but drawn with a modern-day feel. The Arabic ligatures and elongated stylistic sets give the typeface an added calligraphic characteristic. These were meant to provide the script’s robustness and activate its’ strong characteristic.

Use: Display and Body Zarid Sans Weights

Medium Bold Zarid Serif Weights

Medium Bold Medium Slanted Zarid Text Weights

Foundry:29lt Designer(s): Khajag Apelian (Latin), Ramiro Espinoza (Latin), Pascal Zoghbi(Arabic) Year Published: 2016

Regular

3.23 Latin Display Typeface Family

Nocturno Display

Capitals - 20pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ Lowercase - 20pt

abcdefghijklmnopqrstuvwxyz Small Capitals - 20pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ Punctuation Marks - 20pt

!"#%&'()*,,-../:;?@[\]{}¡«¶·»¿–—‘’“”†‡•… ‰‰‹›‽⁽⁾()〚〛

Typography | 3.31 Latin Display Character Set

Numerals - 20pt

0000000000011111122222233333344444 4555555666666777777888888999999²³¹ ¼½¾⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉⅓⅔⅛⅜⅝⅞⓪⓿➀ ➁➂➃➄➅➆➇➈➊➋➌➍➎➏➐➑➒

3.32 Latin Body Character Set

Marion

Capitals - 20pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ Lowercase - 20pt

abcdefghijklmnopqrstuvwxyz Punctuation Marks - 20pt

Numerals - 20pt

Typography | 3.33 Arabic Character Set

Arabic 1 - 20pt

‫اب ت ث ج ح خ د ذ ر ز س ش شص ض ط ظ ع غ ف ق ك ل‬ ‫منﻩوىي‬

Zarid

‫ﻋﺮﺑﻲ‬

Arabic 2 - 20pt

‫ا بتثسشصضفقكلمنىيء آ أ ؤ إ ئ ئةه ﰲ‬ ‫ﰲي‬ Numerals - 20pt

٩٨٧٦ ٥٤٣٢ ١۰ ۴ ۴۵۶ ۷ Punctuation Marks - 20pt

!"#%&'()*,-./:;?@[]\_{}¡§«¶·»¿ ̀ ́ ̂ ̃ ̆ ̇ ̊ ̌ ̒ ̵ ̸ – — • ‹ › ﴾ ﴿

3.34 Latin Body Character Set

Sample Settings

Posta Egitto

Headline A Nocturno Medium Size: 48pt Leading: 53pt Kerning: Metrics Tracking: 0

A Cultural Narrative of Heriatage, History and Stories of the Past.

Subhead A Nocturno Medium Size: 20pt Leading: 20pt Kerning: Metrics Tracking: 0

Some countries authorize the production of postage stamps that have no postal use,but are intended instead solely for collectors. Other countries issue large numbers of low denomination stamps that are bundled together

Body Text Marion Regular Size: 10pt Leading : 11pt Kerning: Metrics Tracking: -5

companies who have purchased or contracted for those rights. All of these stamps are often found "canceled to order", meaning they are postmarked without ever having passed through the postal system. Most be produced if there were no collectors, some to a

Typography | 3.41 Latin Sample Setting

Callout Marion Regular Size: 8pt Leading: 8pt Kerning: Metrics Tracking: -5

‫‪Main Hierachies‬‬

‫ﺑﻮﺳﻄﺔ اﻳﺠﻴﺘﻮ‬ ‫ﺣﻜﺎﻳﺔ ﺛﻘﺎﻓﻴﺔ ﻋﻦ اﻟﺘﺮاث و اﻟﺘﺎرﻳﺦ و ﻗﺼﺺ‬ ‫اﻟﻤﺎﺿﻲ اﻟﺘﻲ ﺗﺮوﻳﻬﺎ ﻃﻮاﺑﻊ اﻟﺒﺮﻳﺪ‬

‫‪Headline A‬‬ ‫‪29lt Zarid Serif Bold‬‬ ‫‪Size: 50pt‬‬ ‫‪Leading:46pt‬‬ ‫‪Kerning: Metrics‬‬ ‫‪Tracking: 0‬‬ ‫‪Subhead A‬‬ ‫‪29lt Zarid Serif Bold‬‬‫‪Size: 22pt‬‬ ‫‪Leading:22pt‬‬ ‫‪Kerning: Metrics‬‬ ‫‪Tracking: 0‬‬

‫ﺑﺪأت ﻓﻜﺮة ﺟﻤﻊ اﻟﻄﻮاﺑﻊ ﻣﻦ اﻟﻄﻮاﺑﻊ اﻟﻤﻠﺼﻘﺔ ﻋﲆ اﻟﺮﺳﺎﺋﻞ اﻟﺘﻲ وﺻﻠﺖ ﻟﻠﻤﺮء‬ ‫وﻷﻗﺎرﺑﻪ وﻷﺻﺪﻗﺎﺋﻪ ﻣﻦ ﻣﺨﺘﻠﻒ ﺑﻘﺎع اﻟﻌﺎﻟﻢ‪ .‬ﺑﻘﻴﺖ ﻫﺬه اﻟﻔﻜﺮة ﻫﻲ اﻟﻤﺼﺪر‬ ‫اﻟﺘﻘﻠﻴﺪي ﻟﻬﻮاة ﺣﺘﻰ ﻳﻮﻣﻨﺎ ﻫﺬا‪ .‬ﻫﺬه اﻟﻬﻮاﻳﺔ ﺗﺼﻠﺢ ﻟﻠﻜﺒﺎر واﻟﺼﻐﺎر ﻋﲆ اﻟﺴﻮاء‪.‬‬ ‫اﻟﻌﺎﻣﻞ اﻟﻤﺸﺘﺮك ﻫﻮ ﺣﺐ اﻟﻤﻌﺮﻓﺔ ﻗﺼﺺ‪ ،‬ﺗﺤﺘﻔﻞ ﺑﺬﻛﺮﻳﺎت‪ ،‬وﺗﺨﻠﺪ ﻣﻨﺎﺳﺒﺎت‬

‫‪Body Text‬‬ ‫‪29lt Zarid Serif Medium‬‬ ‫‪Size: 10pt‬‬ ‫‪Leading: 12pt‬‬ ‫‪Kerning: Metrics‬‬ ‫‪Tracking: 0‬‬

‫ﻫﻨﺎك ﺑﻌﺾ اﻟﺠﺎﻣﻌﻴﻦ اﻟﺬﻳﻦ ﺗﻬﻤﻬﻢ أن ﻳﻜﻮن اﻟﻄﺎﺑﻊ ﻣﺨﺘﻮم ﻣﻦ دواﺋﺮ‬ ‫اﻟﺒﺮﻳﺪ اﻟﻤﺨﺘﻠﻔﺔ‪ .‬ﺑﻌﻀﻬﻢ ﻳﻔﻀﻞ ﺷﺮاء اﻟﻄﻮاﺑﻊ ﻣﻦ ﻣﺼﺪرﻫﺎ ﻏﻴﺮ ﻣﺴﺘﻌﻤﻠﺔ‬ ‫وﺑﺪون أﺧﺘﺎم‪ ،‬أي ﻣﻦ ﻣﺼﻠﺤﺔ اﻟﺒﺮﻳﺪ‪ .‬ﻫﻨﺎك ﺗﺒﺎع اﻟﻄﻮاﺑﻊ‪ ،‬ان ﻛﺎﻧﺖ ﺣﺪﻳﺜﺔ‬ ‫اﻹﺻﺪار‪ ،‬ﺑﺴﻌﺮﻫﺎ اﻟﻤﺪون ﻋﻠﻴﻬﺎ ﻛﻤﺎ أن ﻫﻨﺎك ﺻﺤﺎﻓﺔ ﺧﺎﺻﺔ ﺑﺎﻟﻄﻮاﺑﻊ‬

‫‪Callout‬‬ ‫‪29lt Zarid Serif Medium‬‬ ‫‪Size: 8pt‬‬ ‫‪Leading: 10pt‬‬ ‫‪Kerning: Metrics‬‬ ‫‪Tracking: 0‬‬

‫‪3.42 Arabic Sample Setting Display‬‬

‫‪37‬‬

Sample Settings

A Cultural Narrative

Headline B Nocturno Medium Size: 38pt Leading: 42pt Kerning: Metrics Tracking: 0

A Cultural Narrative of Heriatage, Histroy, and Stories of the Past.

Subhead B Marion Regular Size: 20pt Leading: 19pt Kerning: Metrics Tracking: -5

Typography | 3.43 Latin Sample Setting - Additional Options

Additional Options Two headline and subhead sizes are avaliable to emphasise visual hierarchy when needed and are to be used when large amounts of

Headline B 29lt Zarid Serif Bold Size: 40pt Leading: 48pt Kerning: Metrics Tracking: 0 Subhead B 29lt Zarid Serif Medium Size: 22pt Leading: 23pt Kerning: Metrics Tracking: 0

‫ﺣﻜﺎﻳﺔ ﺛﻘﺎﻓﻴﺔ‬ ‫ﺣﻜﺎﻳﺔ ﺛﻘﺎﻓﻴﺔ ﻋﻦ اﻟﺘﺮاث و اﻟﺘﺎرﻳﺦ و ﻗﺼﺺ‬ ‫اﻟﻤﺎﺿﻲ اﻟﺘﻲ ﺗﺮوﻳﻬﺎ ﻃﻮاﺑﻊ اﻟﺒﺮﻳﺪ‬ 3.44 Arabic Sample Setting Subheads

Colour

Colour System The colours were inspired and extracted from the colour variations of the to. They convey shades of a elegant and sophiscticated experience.

The colours will either be: A. Used in contrasting pairs combining one colour only from the secondary palette with one shade for the background from the primary palette (being Elegant Emerald or Indulgent Ivory) i.e. use for the exhibition poster.

Colour | 4.1 Colour System Introduction

B. The colours from the secondary palette will be used altogether (one colour assigned to each pattern element) paired with a background colour from the primary palette i.e. use for the museum poster.

Primary Palette

Secondary Palette Pale Olive

Rusty Ochre

R| 177 G| 181 B|167 C| 032 M| 022 Y| 034 K| 000

R| 157 G| 127 B| 77 C| 036 M| 045 Y| 078 K| 000

HEX #B1B5A7 PANTONE P 169-5 C

HEX #9D7F4D PANTONE P 16-14 C

Nostalgic Pink

Gold Dusk

Wistful White

R| 224 G| 197 B|186 C| 011 M| 022 Y| 023 K| 000

R| 227 G| 187 B| 113 C| 011 M| 026 Y| 065 K| 000

R| 247 G| 235 B| 231 C| 002 M| 007 Y| 006 K| 000

HEX #E0C5BA PANTONE P 56-1 C

HEX #E3BB71 PANTONE P 10-13 C

HEX #F7EBE7 PANTONE P 75-9 C

Elusive Blue

Commemorative Blue

R| 248 G| 235 B|216 C| 002 M| 007 Y| 015 K| 000

R| 047 G| 060 B| 113 C| 100 M| 094 Y| 040 K| 000

HEX #8095A9 PANTONE P 108-11 C

HEX #2F3C71 PANTONE P 105-8 C

Pale Mint

Reminiscent Burgundy

Indulgent Ivory R| 248 G| 235 B| 216 C| 002 M| 007 Y| 015

K|000

HEX #F7E9D6 PANTONE P 7-9 C

Teal Green R| 021 G| 053 B| 075 C| 094 M| 073 Y| 047 K| 043 HEX #15354B PANTONE P 108-16 C

R| 136 G| 169 B| 176 C| 049 M| 023 Y| 027 HEX #88A9B0 PANTONE P 126-2 C

K| 000

R| 120 G| 059 B| 073 C| 041 M| 081 Y| 055 K| 031 HEX #783B49 PANTONE P 64-15 C

4.2 Primary and Secondary Palette

Grid

Grid System Overview The grid system for Posta Egitto is one of the key necessities behind the brand's identity. The visual identity relies completely on the correct and consistent use of grid. easily by placing the graphic elements inside the modules of the grid. The grid type for the Posta Egitto brand for posters and editorials is modular grids that share the same proportions. The grids demostrated is a vertical for DIN A1 and a horizontal grid for DIN A5.

Logo | 5.1 Grid Overview

Grid System Diagrams

Vertical Compositional Grids ( Based on following modular grid measurements ) Size: DIN A1 (594mm x 841mm) Gutter: 5mm Columns: 11 Rows: 16 Margins: 31.5mm (for top, bottom, right, and left) 47

Horizontal Modular Grid Size: 170mm x 240mm Gutter: 2mm Columns: 10 Rows: 14 Margins: 8mm (for top, bottom, right, and left) 5.2 Grid Diagrams

Grids In Use - Compositional Grids

www.ticketsmarche/postaegitto.com www.postaegitto.com info@postaegitto.com

The Monotone Postage Stamps Exhibition

23.12.2020 - 01.01.2021

A Cultural Narrative

Al Manshia Square

Alexandria

Opening Hours

Saturday to Sunday 13:00-18:00

Monday to Wednesday 11:00-16:00

‫ﻣﻦ اﻻﺛﻨﻴﻦ اﻟﻲ اﻻرﺑﻌﺎء‬ ‫ م‬٤:٠٠-‫ص‬١١:٠٠

‫ﻣﻦ اﻟﺴﺒﺖ اﻟﻲ اﻻﺣﺪ‬ ‫م‬٦:٠٠ -‫ص‬١١:٠٠

Museum Poster

Exhibition Poster

Size: DIN A1 (594mm x 841mm) Use: Posters

Logo | 5.31 Grids In Use

www.postaegitto.com

The Posta Egitto Museum is an establishment that focuses on cultural and educational development through the narration and accumulation of key pieces of the past: Postage Stamps.

Grids In Use - Modular Grids

Museum Catalouge Cover

Museum Catalouge Spread

Size: 170mm x 240mm Use: Vertical Publications

5.32 Grids In Use

Imagery

Imagery Overview The imagery for the brand is only dedicated to Postage Stamps. There is no use for photographs or illustrations unless they are ones appearing on postage stamps. The imagery system is applied essentially for content showing exhibitions for the museum. The original stamps are editted using the gradient map tool to get a duotone outcome. This is through using Indulgent Ivory as the base colour and then the choice of only one additional colour from the secondary palette. The colour choice must align with the colours of the original postage stamps.

Imagery | 6.1 Imagery Overview

Imagery System

Base Colour (Constant)

One Colour Choice (Variable)

Duotone Postage Stamps (Outcome)

6.2 Imagery System

Imagery Samples Indulgent Ivory (Colour Constant) HEX #F7E9D6

Reminiscent Burgundy HEX #783B49

Elusive Blue HEX #8095A9

Nostalgic Pink HEX #E0C5BA

Commemorative Blue HEX #2F3C71

6.3 Imagery Samples

Pale Olive HEX #B1B5A7

Rusty Ochre HEX #9D7F4D

Gold Dusk HEX #E3BB71

Pale Mint HEX #88A9B0

6.3 Imagery Samples

Imagery In Use

www.ticketsmarche/postaegitto.com

Opening Hours Saturday to Sunday 13:00-18:00

www.postaegitto.com

Monday to Wednesday 11:00-16:00

‫ﻣﻦ اﻻﺛﻨﻴﻦ اﻟﻲ اﻻرﺑﻌﺎء‬ ‫ م‬٤:٠٠-‫ص‬١١:٠٠ ‫ﻣﻦ اﻟﺴﺒﺖ اﻟﻲ اﻻﺣﺪ‬ ‫م‬٦:٠٠ -‫ص‬١١:٠٠

The Monotone Postage Stamps Exhibition

23.12.2020 - 01.01.2021

Opening Hours Opening Hours

Saturday to Sunday 13:00-18:00 Monday to Wednesday 11:00-16:00

‫ﻣﻦ اﻟﺴﺒﺖ اﻟﻲ اﻻﺣﺪ‬ ‫م‬٦:٠٠ -‫ص‬١١:٠٠

www.postaegitto.com

info@postaegitto.com

Saturday to Sunday 13:00-18:00

www.postaegitto.com

‫ﻣﻦ اﻻﺛﻨﻴﻦ اﻟﻲ اﻻرﺑﻌﺎء‬ ‫ م‬٤:٠٠-‫ص‬١١:٠٠

Monday to Wednesday 11:00-16:00

‫ﻣﻦ اﻻﺛﻨﻴﻦ اﻟﻲ اﻻرﺑﻌﺎء‬ ‫ م‬٤:٠٠-‫ص‬١١:٠٠ ‫ﻣﻦ اﻟﺴﺒﺖ اﻟﻲ اﻻﺣﺪ‬ ‫م‬٦:٠٠ -‫ص‬١١:٠٠

The Monotone Postage Stamps Exhibition

23.12.2020 - 01.01.2021

Exhibition Posters Size: DIN A1 (594mm x 841mm) Use: Poster

6.3 Imagery In Use

Price

25.01.2021 Entrance

Exhibition Entry

Exhibition Entry Adult Ticket

Exhibition Entry

Exhibition Entry Adult Ticket

25.01.2021 Entrance

Price

60 EGP

The general rules and conditions for visitors of the Posta Egitto Museum are applicable.

Museum Exhibition Ticket Size: 215.9mm x 69.85mm Use: Ticket

6.3 Imagery In Use

Graphic Elements

Graphic Elements Overview The Posta Egitto elements are extracted and inspired from patterns and elements found of postage stamps. After analysing several stamps, some elements were abstracted further and some were made into the form of patterns. Some of the patterns created can be seen as parts of the singular elements. duotone designs, they will all share a unifying colour. However, for the museum posters and similar publications non-related to a certain exhibit, their original colours would be used.

Graphic Elements | 7.1 Overview

Graphic Elements Sample

Singular Elements

Pattern Elements

Standard Sizes: Minimum Width and Height : 44mm Maximum Width and Height : 143mm

Standard Sizes: Minimum Width : 44mm Minimum Height: 93mm

Colours: Interchangeable as long as they follow the brand colours.

Colours: Fixed colours for each pattern.

Maximum Width : 93mm Maximum Height: 386.5mm

7.2 Graphic Elements Samples

Graphic Elements In Use

Posta Egitto Brand Manual

Museum Poster Size: DIN A1 (594mm x 841mm)

7.3 Graphic Elements In Use

Exhibition Poster Size: DIN A5 (210mm x 148mm)

Brand Manual Cover Size: DIN A5 (210mm x 148mm)

Name: Nour Bedair

Dedicated To Help

Size: 55.03mm x 90mm

Price

50 EGP

General Admission Adult Ticket

23.01.2021 Entrance

General Admission

www.ticketsmarche/postaegitto.com

www.postaegitto.com

info@postaegitto.com

The general rules and conditions for visitors of the Posta Egitto Museum are applicable.

Our doors open on

Exhibition Entry Adult Ticket

25.01.2021 Entrance

Exhibition Entry

01.01.2021

Price

60 EGP The general rules and conditions for visitors of the Posta Egitto Museum are applicable.

Museum Tickets Size: 215.9mm x 92.075

Museum Banner Size: 562.27mm x 190.25mm

7.3 Graphic Elements In Use

Applications

Applications | 8.11 Museum Poster

8.12 Exhibition Poster

Applications | 8.21 Museum Banner

8.22 Museum Flags

Applications | 8.23 Museum Banner

8.24 Museum Banner

Applications | 8.31 Museum Tickets

8.32 Museum Stationery

Applications | 8.41 Museum Catalogue Cover

8.42 Museum Catalogue Spread

Applications | 8.5 ID & Lanyard

8.6 Museum Uniform

Applications | 8.7 Business Card

8.8 Museum Website

Applications

8.10 Logo Stamp