94 08 2233
portfolio
advertising. annual reports. brand identity. brochures|catalogues. display stands|events. exhibition stands|signs. website design. commercial photography.
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what i do bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
advertising annual reports brand identity brochures & flyers catalogues display stand design exhibition stand design signages event management & support website design social media marketing commercial photography
94 08 2233
it’s all about relationship bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
nothing’s more rewarding for me than
that’s what i do. my experience in creating
consistently working with my clients to make
great graphic design projects, goes back 15
their brands better. you see, i put a lot of energy
years.i am as comfortable producing a simple
into my designs. and into their results. my clients
flyer for an exciting new startup business, as
are like partners to me. we succeed together.
i am in creating design & advertising for top established companies
it’s a relationship. i use everything i know about
“ t h e s e c r e t
t o
design, advertising and
i s
o u t
w h e r e
for
web
e v e r y
i s
g o i n g
the
t h e r e
f i r s t . ”
to
communications
to do it. i use my heads
to
keep
clients
ahead
of
t o
a n d
f i n d o n e
g e t
our the
s u c c e s s
- mark twain
in kuwait. at every level
my
every client, i give same detail
attention that
clients
keep coming
back year after year,
pack. every client’s marketing strategy is
for project after project. my success is
one of a kind. their design should be too.
the combination of the quality work i do,
the right mix of positioning, images, text,
plus the personal interaction between my
colors and fonts can make all the difference.
clients and me. it’s all about relationships.
94 08 2233
my process bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
discovery
develop
design
deploy
first i learn about the
i create strategy, based
i build the design
whether it’s a new
client and their product
on the client’s needs
by the balancing of
and services. i study what’s their present situation. i discuss the project and the find the best way to communicate with their key people, may they be across town or
and the strengths of their product or service. i pay attention to the competition and the marketplace. then i plan a timeline, set the goals that are to be
images, impressive copywritting, through using colors and fonts
brand identity or corporate website, once the project is
that compliment the
delivered i’ll be there
theme, and by adding
to support you. i’ll help
a little splash of fun, i create a design, that propels your product
you find the best use of your newly designated materials for improving
overseas. i am good
accomplished and the
or services enhancing
at working closely with
determind the method
the strategy that i have
sales, image and
my clients.
i’ll use.
developed for you.
brand awareness.
94 08 2233
logos & identities bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
94 08 2233
stationary & corporate identities bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
With Compliments
Ahmad H. Al-Hamad General Manager
T (+965) 232 63 297 F (+965) 232 60 179 M (+965) 996 62 315 E ahmad@uopkt.com T (+965) 23263297 F (+965) 23260179 E info@uopkt.com
P.O. Box. 26011 Safat 13121 Kuwait
w w w . u o p k t . c o m T (+965) 23263297 F (+965) 23260179 E info@uopkt.com
P.O. Box. 26011 Safat 13121 Kuwait
w w w . u o p k t . c o m
T (+965) 23263297 F (+965) 23260179 E info@uopkt.com
P.O. Box. 26011 Safat 13121 Kuwait
w w w . u o p k t . c o m
T (+965) 23263297 F (+965) 23260179 E info@uopkt.com
P.O. Box. 26011 Safat 13121 Kuwait
w w w . u o p k t . c o m
T (+965) 23263297 F (+965) 23260179 E info@uopkt.com
P.O. Box. 26011 Safat 13121 Kuwait
w w w . u o p k t . c o m
P.O. Box. 26011 Safat 13121 Kuwait
1.0 Brand Introduction
Brand guidelines Contents
2.0 3.0 4.0 5.0 6.0
Introduction Contents 1.0
Brand Introduction
1.1 1.2
Vision Mission, Values, Culture
Corporate Identity Manual and Brand Guidelines Version: 1.1, January 2012
04 06-07 08-11
2.0
Identity Elements
12
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8
Introduction Overview Shariah Seal SHL lock up Logo Usage Wordmarque abuse Color palette Typography
13 16 17 18-20 21-23 24 26-27 28-29
3.0
Standard Applications
30
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12
A4 letterhead A4 letterhead cont. sheet A5 Memo pad Note pad Complimentary slip Note pad second opt Business card Email Signature Folder A4 Envelope Corporate DL envelope Corporate DL envelope with window CD-DVD jacket CD-DVD label Name Tag Powerpoint Template Signage building Calendar Desktop wallpaper Exhibition booth
31 32 33 34 35 36 37 38 39 40 41 42
3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19
العالمة التجارية مقدمة1.0
Identity Elements Standard Applications PFA Forms Advertising Contact details
Saudi Home Loans (SHL) is the pioneer dedicated Islamic home finance provider in the Kingdom of Saudi Arabia. SHL follows business principles and practices that leverage its strengths and stakeholder partnership. Our unique Ijara product offers the best financing options that are customer-centric and available to both Saudi nationals and Expatriates.
43 44 45 46 47-53 54-57 58 59
We constantly strive to provide our clients with the best home financing experience. The members of our Sharia’ah Board are prominent Islamic scholars who are well respected in the international financial markets, with a particular focus and background in catering to the Islamic financial requirements of the
مجموعة تعريف الشركة وإرشادات الماركة
Kingdom of Saudi Arabia.
2012 يناير، 1.1 : إصدارات SHL Corporate Identity Manual Version 1.1 2012
2.0 Identity Elements SHL Lock up
01
SHL Corporate Identity Manual Version 1.1 2012
04
5.0 Advertising 5.4 Print ad example – Arabic
3.0 Standard Applications 3.4 Note pad
(b)
(b)
Bilingual Logo lockup The brand mark in the Logo lock up (English & Arabic) must never be less than 35mm wide.
A5 Note pad (Not Executed) Margins as per example above SHL Corporate Identity Manual Version 1.1 2012
19
(Not Executed) SHL Corporate Identity Manual Version 1.1 2012
34
SHL Corporate Identity Manual Version 1.1 2012
70
1.1
1.3
Logo Philosophy Sea Shell branding elements uses the blue as a main color symbolizing hospitality, the sea and beaches, while orange as a complementary color reflecting warm and welcoming aspect of the resort; not to mention the sunny beaches. Logo elements based on free style graphics highlights arabian experience inspired by the culture and history of Kuwait. This breathtaking resort is merging modern and tradition, heritage and culture in a unique visual language that invites you to step in and discover a world, Like no other..
1
2.1
4
2.12
6
4.2
OUTDOOR (UNIPOLE)
john@seashell-kuwait.com
john@seashell-kuwait.com
12
25
36
2.2 Logomark
Logo Overview The SPTC logomark reflects our heritage,
“SPTC” letterforms in the Monogram into
and lays a solid foundation for our future. Its
another language. Do not recreate it.
consistent look across all applications embraces
Artwork for the logomark is supplied as an
a wide color palette, and reflects our customer-
encapsulated postscript file (eps), and can be
centric philosophy of being friendly, open,
downloaded in black, white and all the colors
approachable and a part of the world we live in.
of our palette. Do not change or modify the
2.4 Logomark
Logomark Improper Use (a)
Do not shrink the size of the SPTC
(f)
Do not change colour of emblem.
(g)
Do not change the colour of the
emblem. (b)
Do not enlarge the size of the SPTC emblem.
Logomark. (h)
Do not change the position or alignment of Logomark elements.
logomark.
(c)
Do not move the Logomark elements.
(d)
Do not remove any of the Logomark
The logomark is the key element in the new brand expression system, and consists of
elements
two parts: the cursive and historic “SPTC” letterforms and the stylized circle. These (e)
elements always appear in a fixed size and
Do not change the font of the Logomark.
position relationship that does not change. Regardless of region, local language, or
Brand Guidelines Manual Version 1.0 2012
language of the application (brochure, advertising, stationery), never translate the
SPTC Brand Guidelines Manual | Version 1.0 | 05
4.1 Colors
Corporate Colors Consistent use of color can help build strong
colors, by leaving a lasting impression through
brand recognition. This makes it possible
identification of the organization with that
for an organization to “own” a certain set of
specific color palette.
5.1
Standard Letterhead
Corporate Applications
The stationery standards provided in the following pages are an essential part of the logo visual identity system and are to
SPTC Brand Guidelines Manual | Version 1.0 | 07
5.6
Employee ID & Visitor Card
Size
: 22cm x 11cm
Paper
: Smooth, White
Corporate Applications
be used by all units.
Primary Corporate Colors Print
PANTONE Matching System
CMYK Matching System
Pantone 433 C
C 20 + M 0 + Y 0 + K 90
Secondary Colors
+ C 100
+C0
+C0
+ C 100
+ C 100
+M0
+ M 100
+M0
+ M 100
+ M 90
+Y0
+Y0
+ Y 100
+Y0
+Y0
+K0
+K0
+K0
+K0
+K0
Standard Letterhead Size
Pantone 425 C
C 0 + M 0 + Y 0 + K 77
Pantone 1807 C
C 0 + M 100 + Y 96 + K 28
Pantone 1797 C
C 0 + M 100 + Y 99 + K 4
GRADIENT
Paper
Accent Colors
: 8.5” x 11” : Smooth, 100% white
Limited liability Co........ : Eurostile +C0
+C0
+C0
+C0
+C0
+M0
+M0
+M0
+M0
+M0
+Y0
+Y0
+Y0
+Y0
+Y0
+ K 100
+ K 70
+ K 30
+ K 20
+ K 10
: 8.26 pt type : 11 pt leading
C 0 + M 100 + Y 96 + K 28 C 0 + M 100 + Y 99 + K 4
SPTC Brand Guidelines Manual | Version 1.0 | 17
SPTC Brand Guidelines Manual | Version 1.0 | 12
7.3
SPTC Brand Guidelines Manual | Version 1.0 | 22
7.7
Exterior Signages
Branding Applications
8.8
Indoor Signages
Standard Applications
Branding Applications
SPTC Brand Guidelines Manual | Version 1.0 | 37
Car branding
Passenger cars applied with the SPTC Logomark play and important role as a mobile advertisement medium. All Cars must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
SPTC Brand Guidelines Manual | Version 1.0 | 51
SPTC Brand Guidelines Manual | Version 1.0 | 41
TONES
BRAND
shOwEN bELOw ARE ExAMPLEs OF ACCEPTAbLE AND UNACCEPTAbLE wAYs OF PRODUCINg ThE CORPORATE IDINTIFIER (LOgO) IN PANTONE/PROCEss COLORs. (sAME gUIDELINEs APPLY TO ThE EMbLEEM ONLY OPTION)
UNITED TOwERs LOgO bRAND IDENTITY COsIsTs OF 2 MAIN ELEMENTs:
CORPORATE IDINTITY MANUAL
EmblEEm: ThE TwO TOwERs sYMbOL wITh sIDE TO sIDE FACINg shAPEs, wITh A OUTLINE sTROkE DRAwINg ThE sAME shAPE. Work mark: ThE TYPO NAME OF UNITED TOwERs ARAbIC AND ENgLIsh, gE ss FOR ARAbIC, gILL sANs LIghT-REgULAR-LghT FOR ENgLIsh. ThE LOgO bRAND IDENTITY MAY APPEAR IN TOw FORMs:
embleem wiTh Typo
accepTable Tone
embleem
unaccepTable Tones
12
BUSINESS CARD
LETTERHEAD
T-SHIRT
shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED bUsINEss CARD 8.5x5CM FOR UNITED TOwERs PAPER: 300gsM CURIOUs ICE gOLD
shOwN bELOw Is AN ExAMPLE OF ThE CORPORATE sTANDERED LETTERhEAD (A4) FOR UNITED TOwERs PAPER: 100 gsM CONqUEROR wOvE bRILLIANT whITE
shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT T-shIRT.
8 cm
1.65 cm 0.5 CM
4 cm
2.65 cm
Printing on white or black background 1.4 cm
1.225 CM 0.5 CM 2.3 cm 0.5 CM
0.5 CM
2.3 cm
2.65 cm
1.4 cm
1 cm
0.5 cm
1 cm
20
2
BAG
MUG
FOLDER shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT bAg..
shOwN bELOw Is AN ExAMPLE OF ThE sALEs sUPPORT MUg.
shOwN bELOw Is AN ExAMPLE OF A4 FOLDER.
size : w 38 cm x h 34 cm
1
2
Size : To fit A4
2
LOGOTYPE
BRAND IDENTITY
ENGINEERING IDENTITY OFFICE GUIDELINES
In order to protect the integrity of brand, the logotype must never be altered or replaced by any other type.
by:
CORPORATE BUSINESS CARD
INCORRECT USE OF THE IDENTITY
YEARLY CALENDAR
Some incorrect uses of the identity are shown. Please do not alter the identity artwork.
Identity in unspecified colours
Relationship between elements not in the correct ratio
Do not integrate the EO identity with another logo WWW.EO.AE
AATIF MOHAMED ASSISTANT MANAGER
MEDIA
Symbol not aligned with wordmarque
Do not confine the identity in a decorative border
P.O.BOX 12188, DUBAI, UNITED ARAB EMIRATES TEL: +971 4 3313 152 FAX: +971 4 3314 002 DIRECT: +971 4 3058 234 EMAIL: AATIF.MOHAMED@EO.AE
Do not add any words to the identity
WWW.EO.AE
Do not add any graphics to the identity
Do not use a drop shadow with the identity
PEN & PEN-HOLDER
PROMOTIONAL ITEMS
Mug
Key-Chain
Paper Glass
GROUP TRANSPORTATION
94 08 2233
annual reports bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
fold
fold
fold
fold
Annual Report
أﻣﻴﺮ دوﻟﺔ اﻟﻜﻮﻳﺖ
A
nn
To w ar ds N ua ew lR H ep or oriz t2 o 01 ns 1
اﻟﺘﻘـﺮﻳـﺮ اﻟﺴـﻨـﻮي 2012
H.H. Sheikh Nawaf Al-Ahmad Al-Jaber Al-Sabah Crown Prince of The State of Kuwait
H.H. Sheikh Sabah ﺻﺎﺣﺐ اﻟﺴﻤﻮ اﻟﺸﻴﺦ ﺻﺒﺎح Al-Ahmad Al-Jaber Al-Sabah اﻟﺼﺒﺎح ا ﺣﻤﺪ Amir of The State اﻟﺠﺎﺑﺮ of Kuwait
ﺳﻤﻮ اﻟﺸﻴﺦ ﻧﻮاف ا ﺣﻤﺪ اﻟﺠﺎﺑﺮ اﻟﺼﺒﺎح وﻟﻲ ﻋﻬﺪ دوﻟﺔ اﻟﻜﻮﻳﺖ
ﻛﻴﻔـﻴﺔ اﻟﺤﺼﻮل ﻋﻠﻰ ﻧﺴﺨﺔ ﻣﻦ ﺑﻴﺎﻧﺎﺗﻨﺎ اﻟﻤﺎﻟﻴﺔ ﻟﻌﺎم :2012 ﺳﻴﺘﻢ ﺗﺰوﻳﺪ اﻟﻤﺴﺎﻫﻤﻴﻦ اﻟﺬﻳﻦ ﻳﺤﻀﺮون اﻟﺠﻤﻌﻴﺔ اﻟﻌﻤﻮﻣﻴﺔ ﻟﻠﺸﺮﻛﺔ ﺑﻨﺴﺨﺔ ﻣﻄﺒﻮﻋﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ ﻟﻠﻤﻮاﻓﻘﺔ ﻋﻠﻴﻬـﺎ.
ﺑﺈﻣﻜﺎن اﻟﻤﺴﺎﻫﻤﻴﻦ ﻃﻠﺐ إرﺳﺎل ﻧﺴﺨﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ إﻟﻴﻬﻢ ﺑﺎﻟﺒﺮﻳﺪ ا ﻟﻜﺘﺮوﻧﻲ وﻟﻬﺬا اﻟﻐﺮض ،ﻳﺮﺟﻰ إرﺳﺎل رﺳﺎﻟﺔ ﺑﺎﻟﺒﺮﻳﺪ ا ﻟﻜﺘﺮوﻧﻲ إﻟﻰ nhelmy@uopkt.comﻟﺘﺮﺗﻴﺐ ذﻟﻚ.
ﺑﺈﻣﻜﺎن اﻟﻤﺴﺎﻫﻤﻴﻦ ﻃﻠﺐ ﺗﺰوﻳﺪﻫﻢ ﺑﻨﺴﺨﺔ ﻣﻄﺒﻮﻋﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺎﻟﻴﺔ ،وﻟﻬﺬا اﻟﻐﺮض ﻳﺮﺟﻰ ا ﺗﺼﺎل ﺑﺎﻟﺴﻴﺪة /ﻧﻬﺎﻳﺔ ﺣﻠﻤﻲ ،ﻣﺴﺌﻮﻟﺔ اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ واﻟﺸﺆون ا دارﻳﺔ ﻋﻠﻰ ﻫﺎﺗﻒ رﻗﻢ 2326 3297داﺧﻠﻲ 111ﻟﺘﺮﺗﻴﺐ ذﻟﻚ.
وﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﻋﻦ ﺑﻴﺎﻧﺎﺗﻨﺎ اﻟﻤﺎﻟﻴﺔ ﻟﻌﺎم 2012أو اﻟﺤﺼﻮل ﻋﻠﻰ ﻧﺴﺦ إﺿﺎﻓـﻴﺔ ﻣﻦ ﻫﺬا اﻻﺳﺘﻌﺮاض ﻟªداء ،ﻳﺮﺟﻰ اﻻﺗﺼﺎل ﻋﻠﻰ اﻟﻬﺎﺗﻒ رﻗﻢ +965 2326 3297
ص.ب 26011اﻟﺼﻔﺎة 13121اﻟﻜﻮﻳﺖ -ﻫﺎﺗﻒ+965 23263297 : info@uopkt.com - www.uopkt.com
ﻓﺎﻛﺲ+965 23260179 :
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Annual Report
الش�ركة الخليجي�ة المغاربي�ة القابض�ة Gulf North Africa Holding Company
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الــتــــقــــــــــريـــــــر الـســــنــــــــوي 2 0 1 0
94 08 2233
company profiles bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
Zeralda Real Estate Limited
ZERALDA REAL ESTATE LIMITED
C
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COMPANY PROFILE
2 0 1 2
MARBLE – GRANITE & STONE LEADERS KUWAIT – KSA - QATAR
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C
M
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CM
MY
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GULF SHORES CO. (GSSCO)
for SANITARYWARE & CONST.BUILDING MATERIALS W.L.L.
Mina Abdullah – Industrial Area - P.O. Box 989 Safat 13010 Kuwait Tel: (+965) 3262532 - 3260743 - 3260761 - FAX: (+965) 3260613
PERFUMES C A T A L O G
1 towards strategic directions
Together We Build Your Lifetime Home
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posters bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
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greeting / invitation cards bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
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branding / stands bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
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thank you
bringing brands to life: • brand identity • corporate stationary • annual reports • company profiles • events management • advertising • photography
+965
94 08 2233
nad@nad.cc
online portfolios graphic design: www.nadesign.co.uk photography: www.nadphoto.com / www.flickr.com/photos/36702493@N03/