McCormick Spice Ads Ad Campaign To get people excited about cooking with spices, this ad campaign was created to be conceptual and visually interesting and to get people to see that cooking is an art and that spices are allnatural, organic and healthy. We want people to experiment with new techniques and spices just like artists experiment with new media and styles. These ads were created with actual spices, photographed and then designed and built in Photoshop and InDesign.
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