Spring / Summer – 2013
In this edtion: Tropical Retro collection New products Nail Art step-by-steps scan for more info
And more...
In this Nail Vision spring/summer 2013 edition you can find interesting and inspiring articles, interviews, new products, nail art, tips & tricks and much more. What will be the trends in spring and summer? Nail Creation wants to inspire you and give you a forecast of the highlights for the coming seasons. The fashion trend of the coming months is Tropical Retro. Nail Creation introduces nail polish, Solid Lac and Color Gel to this latest trend and, inspired by this, you can even create your nail art in this theme. To give your business a boost Nail Creation gives you marketing Tips & Tricks. In this edition your can learn about how to use Pinterest on internet. It is completely free of cost and it will increase the interest of clients for your salon. Enjoy reading this Nail Vision and be the first to introduce the latest trends to your clients. Team Nail Vision by Nail Creation
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content 4
Tropical Retro Collection
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Marketing tips & tricks: Pinterest for salon interest
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Nail Art: Tropical Chic
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Nail Creation Academy: Pedi training
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Techtalk: Perfect Smile Line
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Nail Stories
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New products
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Find us on Pinterest
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Point-of-Sale
Etro
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The trend for this spring:
Tropical Retro
c oll e c t ion
A combination of bright old school colors with a touch of glamour. The Tropical Retro Collection is available in 4 colors, in nail varnish, Solid Lac and color gel.
Solid Lac Pink suitcase Bahama Bailando Skyfall
15 ml 15 ml 15 ml 15 ml
Color Gel Pink suitcase Bahama Bailando Skyfall
5 ml 5 ml 5 ml 5 ml
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4 x 15 ml 15 ml 15 ml 15 ml 15 ml
Etro
Nail polish set Tropical Retro 4 x 6 ml Pink suitcase 6 ml Bahama 6 ml Bailando 6 ml Skyfall 6 ml
Stella McCartney
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Marketing tips & tricks Pinterest to build salon interest
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In the world of Pinterest, users “pin” videos and
Nail technicians who want to develop a virtual port-
images to boards. It’s not hard to see why the
folio can do so in just a few clicks of the mouse.
virtual bookmarking site appeals to more women
Beauty is content people naturally want to share.
(97%) than men (3%). Browse the boards and you
Pinterest is unique in this “look book” quality. “Peo-
will find beautiful images, how-tos on life, organizing
ple are 10% more likely to purchase products and
tips, travel pictures, and more.
services on Pinterest than the same products seen on Facebook. Pinterest is a very valuable source
It’s easy to get started: Have a Twitter or Facebook
for driving traffic to your store and site. The best
account? You are halfway there!
reason to be on Pinterest is it is free marketing.
Once you have scored an account, you are able to
If you are having trouble filling your boards or creating
create a pinboard. First, click “add a board” from
interaction, consider crowdsourcing. Let your fans
the top toolbar. Next, type in a catchy title, and
fill the void. Create a board such as “Where in the
choose a category. Finally, click “create” and, voila,
world is Salon...? Ask clients to post pictures of
you are ready to start pinning.
themselves enjoying their manicure or pedicure on vacation. The idea is to get clients to tell your story
Aside from the obvious personal uses for Pinterest
for you.
- collecting decorating ideas, travel destinations, or maybe even fashion inspiration - salons may find a
This may well be the easiest and most intuitive site
treasure trove of eager publicity. Type in nails on the
yet. So go ahead and hit up your nail buddies for
site and you will find it’s already a trending topic.
an invite or go to Pinterest and request one. It’s easy to get lost in the fabulous images floating on
Why should you be active on Pinterest as a salon
the boards. Welcome to your newest addiction -
owner or nail professional? Easy, if you make your
it’s fat-free, sugar-free, eye candy with a whopping
images and material easy to “pin,” it will quickly be
potential payload if you play it right.
propagated to boards where it will be in front of an exponential audience of potential clients. When
You can find Nail Creation on Pinterest at
you pin an item and it has a price on the item you
www.pinterest.com/nailcreationhq
will get 35% more of a chance of being repinned. This means people are there to buy.
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nail art tropical retro Tools: 1 + 2 + 3 + 4
1 2 3 Gu
cc
4
Tools 1 | Nail Polish: Pink Suitcase 2 | Nail Polish: Bailando 3 | Paint It: White
4 | Nail Art Brush 1
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i
Tools 5 | Nail Polish: Bahamas 6 | Nail Polish: Skyfall
7 | Diamantino: Crystal Medium
5 6 7
Tools: 4 + 5 + 6 + 7
Missoni
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NAILCREATION ACADemy Pedi Training Not every woman is blessed with beautiful toenails and for a long time the feet were more or less a forgotten part of the body. This is about to change with the upcoming hot trend: Toenail Styling. Spring and summer are coming and women start
The Pedi specialization course is a half day training.
to wear open shoes again. On holiday and going
For creating toenails there are special pedi gels with
to the beach or visiting a spa or wellness center,
the perfect flexibility and stiffness for toenails. With
women like to have attractive feet and toenails. A
the Professional Kit Pedi you have all materials you
great opportunity for you to offer your clients the
need.
most beautiful toenails so they can proudly walk with open shoes ore bare foot. For more information about the Pedi Specialization When creating toenails you have to take different aspects in to account concerning shape, length, comfort and application. In the Pedi Specialization Training you learn how to create the most attractive toenails.
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training call your local distributor.
Techtalk: The Perfect Smile Line A perfect Smile Line is a very important part in creating beautiful French manicure nails. With this Techtalk we want to learn you how you can create the best Smile Line there is!
To create a perfect sharp Smile Line, you need the
Turn your brush (so the brush is pointing at you) to
right feeling in holding your brush. A trick in helping
correct the Smile Line. Start in the middle of the Smile
you to learn this ‘right feeling’ is practicing with glitter
Line and correct from the middle to the left and from
acrylic. Glitter acrylic has a longer working time,
the middle to the right. With this step you create a
so you do not need to rush yourself when you are
sharp Smile Line that goes deep into the corners.
sculpting. When you have the position of your brush under control, you can practice with white acrylic.
When your Smile Line is not deep enough, you can place a second bead of white acrylic in one
So how can you learn this
corner. Leave the bead for a couple of seconds
right feeling& Smile Line technique?
and than you can move the bead deeper in the
First place a bead of white acrylic on the nail and
corner. Correct the Smile Line from the middle to
keep your brush flat. The handle of your brush
the corner. Repeat this step for the other corner.
must be in the direction of your body. Divide the
We hope that the above information will help you
bead from left to right.
to create the most perfect Smile Line!
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NEW: Solid Lac Merlot Solid Lac introduces a new color to the collection: Merlot. This beautiful deep red color is named after the French red wine Merlot. Just like the wine it is rich and it shows a personal appeal of good taste. If you want to offer your clients a touch of excellence, this color is a ‘must have’ in your collection.
Also available at our website: www.nailcreation.com
NEW: Paris Manicure The French Manicure is an elegant yet simple style that never goes out of fashion. Create a French Manicure look on natural nails with these three French Manicure nail polishes. Available this spring!
Also available at our website: www.nailcreation.com
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NEW: Paint it palette You can make the most exiting nail art creations with the Paint It acrylic paint. Besides the 14 existing colors, you can mix the paint to make even more unique colors. For mixing you can use the Paint it Palette, made of special paper that doesn’t absorb the paint so your mixed color doesn’t dry immediately. It makes it easier for you work. The Paint it Palette booklet contains 50 sheets to mix on. The Paint it palette is now available. Also available at our website: www.nailcreation.com
NailCreation oN PINTEREST Do you need inspiration for nail styling and creating the most beautiful nails? Visit our Pinterest page and you will find the latest trends, creative designs and surprising examples of all kinds of nail styling. From sophisticated French Manicure to flamboyant nail art, on the Pinterest page you will be triggered and inspired to try out new designs. Once you visited the Pinterest page you will get addicted and visit it again and again. The sky is the limit.
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become one of nail creation’s point-of-sales Find out the business possibilities of Nail Creation Nail Creation is known in the business as a innovative, qualitative and trendy brand, with a dynamic team that stands for service! Because of these key issues, Nail Creation expanded to one of the biggest suppliers in nail sculpting worldwide. Nail Creation is available at our webshop and by certified nail shops in the country. Because of the increasing demand for our products, we are looking for new point-of-sales in various countries. We offer you high-end acrylic- and gel products with the best quality-price ratio. We also have a very broad assortment in accessories and Nail Art. Want to know about this concept? Please contact us: export@nailcreation.com
This Nail Vision is sponsored by: Nailcreation HQ | Burgemeesterlaan 2 | 6002 EG Weert Tel. +31 495 - 547 409 | Fax. +31 495 - 548 213 | E-mail: EXPORT@nailcreation.com