IllustrĂŠ By Arshnain Lamba
ILLUSTRЀ
GRADUATION PROJECT
SUBMITTED IN PARTIAL FULFILLMENT OF THE GRADUATION REQUIREMENT OF BACHELOR OF DESIGN (TEXTILE DESIGN)
STUDENT:ARSHNAIN LAMBA FACULTY GUIDE: Dr. NEHA SINGH SPONSOR: THE WISHING CHAIR
2016 DEPARTMENT OF FASHION & TEXTILES TEXTILE DESIGN NATIONAL INSTITUTE OF FASHION TECHNOLOGY NEW DELHI
The Jury Evaluation Sheet The evaluation jury recommends Arshnain Lamba for satisfactory completion of Graduation Project from National Institute of Fashion Technology, New Delhi after evaluating his/her project ILLUSTRЀ and fulfilling the requirements set by the Institute and the jury members. Jury Members Name Company/Organization Signature ................................................................................................ ................................................................................................... .................. ................................................................................. ................................................................................................... ................................. ....................................................................... ................................................................................................... ........................................... ........................................................ ................................................................................................... Remarks ............................................................................................... ............................................................................................... ........ ........................................................................................ Centre Coordinator – Textile Design
Synopsis Textile Design as a specialisation is offered by NIFT, New Delhi that focuses on creating practical and innovative textiles for home, apparel and lifestyle products. The curriculum spans for over eight semesters culminating our technological knowledge, design aesthetics and market sensitivity to nurture the flair for designing innovative textiles. The final semester for this course is dedicated to a Graduation Project which involves an internship period of 18 weeks with a company to design three collections. I did my Graduation Project at The Wishing Chair based in Shahpur Jat. The Wishing Chair, founded in the year 2012, is a lifestyle ,retail brand in the home accessories and gifting space. It operates out of two stores in Delhi and Gurgaon and its online store- www.wishingchair.in. The designated time period allowed me to learn the nuances of work within a design studio and also developed an understanding in the retail market. The 18 weeks have taught me as how to raise bars in order to to sync with the requirements and tastes of the clients brief in mind is surely different than designing at a student level. Direct contact with the vendors also gave me an insight into the technological knowledge of production processes of each product category. Working
with a start up gave me an opportunity to become more resourceful and enterprising. It taught me to work to my greatest potential within a budget constraint. It also gave me creative freedom and a chance to understand things in depth. I participated actively in Marketing, Sales,Merchandising and Styling. I also got a chance to work with other product lines like Stationery and Ceramics that helped me broaden my skill set and knowledge. With a zest to create something innovative and practical, constant support from my mentors and colleagues at The Wishing Chair was a great help and encouragement. For my collections, I was provided a main theme for the month which is a French movie, Amelie based in Montmarte, Paris. This theme is further sub divided into sub inspirations for every month. My first collection for the month of April, ‘Peddlers Street’ is inspired from the city and streets of Montmarte, Paris and includes a range of Cushions and Stationery. My second collection, ‘The Periwinkle Sunset’ lays focus on illustrated florals and includes a range of Cushions, Placemats, Runners, Stationery and Ceramics. The third collection ‘Play Days’ , done for the month of July, derives inspiration from Funfairs and includes a range of Cushions, Ceramics and Notebooks.
Acknowledgement I am delighted to thank everyone who has been a part of this beautiful and eventful four years of my life at NIFT, New Delhi. It has been a journey worth remembering. To add to this, the Graduation Project experience has been tremendous which gave me an insight into the industry. I am thankful to Ms. Avneet Mann, founder of The Wishing Chair for sponsoring my Graduation Project and giving me an opportunity to be a part of their team. I am extremely grateful to my industry mentor Ms. Manorath Dhillon who has contributed immensly with her valuable advice, guidance and support. She has been extremely understanding and has ushered me with great opportunities
with work and learn under her guidance. I am exceedingly glad to thank my faculty mentor, Dr. Neha Singh whose vision and faith has made me stronger wherever I have fallen short. I would like to express my heartfelt gratitude to the Design Team at The Wishing Chair for their constant inputs. I thank Barkha, Neharika, Kriti and Sukriti. I am thankful to all the staff workers for being utterly corporative and understanding all the while. I am thankful to my friends and family for their love, support and motivation. I would like to express my sincere gratitude to all those who have helped me in the successful completion of my Graduation Project.
1
5
9
Sponsors Profile
Collection 1
Visual Merchandising
2
Design Process
6
Collection 2
9
Conclusion
3
7
Sponsors Brief
4
Collection 3
8
Theme / Inspiration
Costing
123
Sponsors Profile The Story
The Wishing Chair was founded in the year 2012 by Avneet Mann who went through the high-achieving arc of college, MBA, and hacked it for eight years in the corporate sector and Vivita Relan who was a content writer. Avneet and Vivita had wildly different career trajectories till they came together to commiserate in unison about the sorrow of not being children any longer and that is how The Wishing Chair was born out of a deep desire to recapture childhood while still enjoying the adulthood perks that a pay check brings.
About The Brand
The Wishing Chair is a lifestyle retail brand in the home accessories and gifting space. With a strong creative and feminine aesthetic, the Wishing Chair seeks to connect with its customer on a personal level, imparting a
sense of wonder and happy nostalgia. “As women who decided to make ourselves the target customer – we felt we knew where to fill in the gaps in the market.” says Avneet It operates out of two stores in Delhi NCR and its website www.wishingchair.in. To create a holistic shopping experience, both the stores house The Mad Teapot cafe to allow customers time to unwind and truly soak in the atmosphere of the space. The Wishing Chair designs and curates their own products – adapting designs to their aesthetic. A team of designers design, illustrate, and dream up the tchotchkes. They all have to speak the same language: magical, dreamy, fairy-tale, whimsical, feminine, playful, and wondrous. The Wishing Chair was a name derived from Enid Blyton’s children book series, a firm fixture in the duo’s childhood memories.“We felt it has the same transportive nature of the magical chair, making you believe you’ve
Magical, Feminine Dreamy, Playful Fairy-tale Nostalgic Whimsical, Wondorous
been transported to the fantasy world of your childhood stories. We hope entering the store has that influence on people, tugging at those wistful heartstrings that pine for a more magical, simpler time,� says Avneet
The Organisation
The Wishing Chair has a state of the art design studio in Shahpur Jat, where the designers create, illustatrate and showcase their collections, with two stores across Dehi NCRShahpur Jat and Gurgaon. The team consists of a Marketing Manager, Customer Relations Manager, Operations Manager, Visual Design Manager, Visual Designer, Product Designer, Buyer and Content Director. The brand offers a wide range of products from Textiles to Ceramics and Lighting. The products are either curated or designed inhouse by the Wishing Chair design team. The production for all the products is done by skilled artisans and carefully selected vendors across India.
Product Range & Clientelle
The Wishing Chair encompasses a wide range of products in home accessory and gifting space. Targeting women from the age group of 21-30 years who wish to recapture their childhood, the brand aims to connect to its customer on a personal level,imparting a sense of wonder and happy nostalgia. Every product is lovingly curated and designed to adapt to the aesthetic of the brand : Feminine and Whimsical
Entertain
Salt & Pepper Shakers Teapots & Sets Mugs and Cups Plates and Bowls Trays Coasters & Holders Party Supplies
Decorate
Vases & Planters Faux Flowers Wall Decor Photo Frames Cushion Covers Rugs Quilts & Pillows Placemats & Runners
Lighting
Candles Decorative Lights Tealight Holdrs Lamps Candlestands
Organise
Jewellery Boxes Jewellery Stands Canisters Racks & Hooks Money Banks Trunks
Workspace
Pegs Stationery Desk Accessories Keychains Journals & Notebooks Chalkboards
Pots & Planters
Rugs
Tea Sets
Napkin Rings
Trunks
Plant Holders
TREND RESEARCH Illustrated Patterns Soft Hues Watercolor Effects Unfinished Florals Polka Dots Coral and Sage Vintage Tones Matte Effect Detailed Linework
Design Process Sponsor’s Brief Research on Theme and Inspiration Developing moodboard and Keywords Color Options Initial Concepts and Sketches Print Development Print Application Final Concepts Production Costing
Sponsors Brief Brief
To design print collections for the month of April and July to develope concepts for the following collections: • TEXTILES: Cushions, Table Mats, Runners • STATIONERY: Notebooks, Money Envelopes, Gift Bags, Gift Boxes, Wine Bags, Wrapping Paper, etc • CERAMICS: Coffee Mugs, Teacup & Saucer, Dessert Plates, etc.
Constraints
• The theme and color palette was provided by the sponsor. • The aethetic of the brand was to be kept in mind while designing: Happy, whimsical, nostalgic • Clientelle & Target customer: Women of age 21-30 years who wish to recapture their childhood.
Textiles
CUSHIONS TABLE MATS TABLE RUNNERS KITCHEN TOWELS
Designers Interpretation
The brief was interpreted on the basis of my understanding of the theme and my research on the brand. The aesthetic of the brand and the theme was kept in mind while designing the print. Initial concepts and drawings were made keeping in mind the dreamy, whimsical and nastalgic look of the brand and the theme. Initial concepts and sketches were made . These concepts were bought together to create an overall print and then careful Print application was done to suit each product category. ie: Textiles, Ceramics, Stationery.
Product Range Stationery NOTEBOOKS JOURNALS GIFT BAGS GIFT BOXES MONEY ENVELOPES WRAPPING PAPER STORAGE TRUNKS
Ceramics
COFFEE MUGS TEACUP & SAUCER DESSERT PLATES
Textiles VENDOR: Riyash Exports., Greater Noida PRODUCTS: Cushions, Placemats, Table Runner, Pouches TECHNIQUES USED: Digital Printing, Machine Embroidery DESIGNING PRINTING TRIMS & EMBELLISHMENTS STITCHING COSTING DELIVERY
Ceramics VENDOR: Decal Printing: Schablona India ltd. Ceramics & Firing: Sonaki Ceramics, Gujarat PRODUCTS: Dessert Plates, Teaup and Saucer, Coffee Mugs. TECHNIQUES USED: Decal Printing ( Screen Print and Pasting) DESIGNING COLOR SEPARATION DECAL PRINTING PASTING FIRING COSTING DELIVERY
Stationery VENDOR: Ascetic Exports, Jaipur PRODUCTS: Notebooks, Wrapping Sheets, Gift Bags, Gift boxes, Wine Bags, Trunks, Tissue Box. TECHNIQUES USED: Digital Printing, Offset Printing DESIGNING PRINT APPLICATION PRINTING OFFSET PLATES DYE CUTTING PRODUCTION COSTING DELIVERY
Movie Poster: Amelie
Theme & Inspiration
Movie Stills: Amelie
Theme: Amelie
The theme for the year 2016 is a french movie Amelie. The film is a whimsical depiction of contemporary Parisian life, set in Montmartre. It tells the story of a shy waitress, who decides to change the lives of those around her for the better, while struggling with her own isolation . She has a mischievious personality and promises that she will devote her life to bringing happiness to others. For Amelie, her landscape is something to be admired. Her city, the people in it, and the building blocks of her community pose as opportunities to explore.
Inspiration words
Eccentric
City Scapes
Charming
Windows
Quirky Mysterious Playful
Lamp Posts Pots/Planters
Nostalgic Innocent
Carrousel Clocks
Dreamy Whimsical
Polka Dots Checks/Plaids Photobooth
Wandrous
Flowers
The collections for a year are divided into three months, ie April, July and October. The theme for the entire year is decided by the Design Team. The main theme is further
Travel, Memories, Nostalgia, Road
subdivided into inspirations in
Trips,Windows, Streets, Pots , City
terms of colors, motifs, textures and
Scapes, Planters
overall mood for every month.
Carrousel, Funfair, Hot air Balloons,
Photobooths, Polaroids, Postcards,
Linear Patterns, Watercolor textures,
Suitcases,Stamps, Bicycle, Clocks,
Ice cream
Magnets
Collection 1
‘Every street has its own story’
Collection 1 SPONSORS BRIEF: To design a print collection for the month of April taking inspiration from the city of Montmarte, Paris and to develope concepts for the following products: >TEXTILES: Cushions, Placemats, Tea Towels,etc >STATIONERY: Notebooks, Gift Bags, Money Envelopes, Wine Bags, etc. INTERPRETATION: This print collection was inspired from the city of Montmarte, Paris. The motifs were derived from various elements seen around the city like Windows, pots, planters and flower shops. The idea was to bring in the whimsical and quirky element of the movie while keeping in mind the brand image, target customer and the color palette of the month to develop the illustrated print collection. The prints along with cordinated were then used to develope concepts for the product collections.
COLOR PALETTE
Inspirations Windows Lampposts Canisters Flowers
Doors
Pots
Signages Buntings
Planters
Shelves Flowershops
Watering Can
Jugs
Print 1 1
Initial Concepts and sketches
Windows Facades Grills Planters Doors Bricks Curtains Blinds Checks Polka Dots
2
3
Setting the layout and repeat
Rendering
4
5
Print Development
Color Options
Final Print
Print 2 1
2
Initial concepts and sketches
2
Setting the layout and repeat
3
Rendering
4
Color Options
Final Print
INITIAL CONCEPTS:
Plaids
Print Cordinates SPONSORS BRIEF: To create print cordinates for the collection taking inspiration from the patterns in the movie.
Gingham
INTERPRETATION: The cordinates were inspired from the different kinds of plaids (tartans, ginghams, Tattersals) and polka dots seen in the movie. Initial concepts were made keeping the color palette and the overall look of the print collection in mind.
Tattersalls
Tartans FINAL CONCEPT
INITIAL CONCEPTS:
Polka Dots
FINAL CONCEPTS
Print Application Stationery 2 1
4 3
5
6 Gift Bags Wine Bags Notebooks Journals Gift Boxes Money Envelopes Tissue Boxes Storage Trunks
8
7 Size: 6’x8’
9
Peddlers Street Stationery
1
Gift Bags
Final Prototypes 6
2
3
Envelopes
Journals
Storage Trunks
5
4
Notebooks
Tissue Boxes
Initial Concepts Placemats
1
2
Size: 12’x18’
Pouches 1
2
3
Size 5’x8’
Cushions 1
2
4
5
6
7
8
9
3
Size: 16’x16’
1
Peddlers Street Cushions
2
Final Prototypes 3
4 5
Reversible Cushion Size: 16’x16’ Fabric: Poly Cotton Technique: Digital Print Trims: Pom-Poms, Piping
Collection 2
Collection 2 SPONSORS BRIEF: To design a print collection taking flowers as inspiration while keeping in mind the look and feel of the movie, Amelie and to develope concepts for the following products: >TEXTILES: Cushions, Placemats, Runners,etc >STATIONERY: Notebooks, Gift Bags, Money Envelopes, Wine Bags, etc. >CERAMICS: Dessert Plates, Mugs, Teacup & Saucer INTERPRETATION: This print collection was designed keeping in mind the aesthetic of the movie. Flowers like Poppy and Peonies were taken as inspiration to design the print. Initial concepts were made keeping in mind an illustrated and vintage look .
COLOR PALETTE
Inspiration Words Nostalgia
Poppy
Vintage
Periwinkle
Floral
Peony
Wilted
Buds
Lost in time
Sunset
Illustrated
Ferns
Moodboard
Print development 1
2
Initial Concepts and sketches
2
Setting the layout and repeat
3
Rendering
4
Color Options
Final Print
Print Application Stationery 1
2
Gift Bags Storage Trunks
3
Gift Boxes
Chin up, Buttercup!
Back Stamp
4
5
Tissue Boxes Money Envelopes
6
7
Notebooks Wine Bags
8
Gift Cards
Final Prototypes
Notebooks
Gift Bags
Trunks
Periwinkle Sunset Stationery
Ceramics
Serena Teacup 160ml
Georgian Dessert Plates 8’
Takeaway Tumbler 250ml
Devonia Milk Mug 220ml
1
3
3
4 Dessert Plates: Set of Four Plate Type: Georgian Size: 8’ Printing Technique: Screen Print (Decals)
Periwinkle Sunset Ceramics
Initial Concepts Placemats
Size: 12’x18’
Pouches 1
2
3
Size: 5’x8’
Table Runners
Size: 12’x70’
Cushions 1
2
3
Size: 16’x16’
1
2
Cushions Size: 16’x16’ Fabric: Poly Cotton Technique: Digital Print Trims: Pom-Poms, Piping
Placemats
2
1
Size: 12’x18’ Fabric: Poly Cotton & Canvas Technique: Digital Print Trims: Pom-Poms, Piping
1
2
Table Runners Prototypes
Size: 12’x 70’ Fabric: Poly Cotton & Canvas Technique: Digital Print Trims: Pom-Poms, Piping
Collection 3
Collection 3 SPONSORS BRIEF: To design a print collection for the month of July taking funfair as inspiration while keeping in mind the colors of the month look and feel of the brand and to develope concepts for the following products: >Textiles: Cushions >Stationery: Notebooks >Ceramics: Dessert Plates, Mugs, Teacup & Saucer INTERPRETATION: This print collection was designed keeping in mind the elements of a funfair while encorporating a whimsical, happy and nostalgic feel. Inspiration was derived from the patterns and details seen in a carrousel, the structure and shape of the ferris wheel and other elements like hot air balloons, candy, popsicles, etc.
COLOR PALETTE
Inspiration Words Festive
Ferris Wheel
Childhood
Carrousel
Playful
Patterns
Joyous
Brush Strokes
Nostalgic
Hexagons
Colorful
Candy
Whimsical
Hotair Balloon
Moodboard
Initial Concepts
Sketches & Line Drawings
Borders Textures Patterns Strokes
1 2
4 3
6 5 Initial Print Concepts
7
8
9
10
Final Concepts 1
2
Overall Patterns
1
Print Cordinates
3
2 Linear Patterns Chevron Scallops
Cushions 1
2
3
4
5
6
Initial Concepts
1
3
Final Concepts
2
4
1
Final Prototypes
2
3 4
Reversible Cushion Size: 16’x16’ Fabric: Poly Cotton Technique: Digital Print Trims: Pom-Poms, Piping
Ceramics Concepts
Urmi Dessert Plates 8’
Urmi Tumbler 220 ml
Devonia Milk Mug 220ml
Serena Teacup 160 ml
1
2
3
4 Dessert Plate Plate Type: Urmi Size: 8’ Printing Technique: Screen Print (Decals)
Final Prototypes
Notebook Concepts
1
2
4
Soft Cover Notebooks, 6’x8’ Hard Cover Notebooks, 6’x8’
Final Prototypes
Costing Direct Cost SAMPLING COST COST OF GOODS TRANSPORTATION COST COST OF PACKAGING TAXES
=
Indirect Cost COST OF CAPITAL WAREHOUSE COST LABOUR COST RENT SALARY
PRICE OF THE PRODUCT DIRECT COSTS+INDIRECT COST+PROFIT
Stationery Collection Notebook 6X8 Hardcover 4X6 Hardcover 6X8 Softcover set of 2 4X6 Softcover set of 2
Primrose Hill The Periwinkle Sunset Peddlers Street Enchanted Summer Windows Check Flowers Check Shelves Polka Dots White rose Mint Rose 1 1 1
1 1
Wine Box - Set of 2
1
1
1
1
Envelopes - Set of 12 Round Boxes - Set of 2
1
Square Boxes - Set of 2
1
1
Tissue Box
1
1
1
Carry Bags - Set of 2
1
1
1
Trunks Large Small
1
Gift Wrapping Sheet Plate costs
1
1
Quantity price Total 100 75 7500 100 60 6000 100 100 10000 1 100 70 7000 0 100 50 5000 0 800 30 24000 200 sets of each design 0 1 300 50 15000 150 0f each design 300 40 12000 150 0f each design
1 1
2
1
1
1 1
1
1
1
1
1
1
150 150
50 40
200
110
400 400
28 20
120 100
210 200
600
20
7500 6000 22000 50 of each design 0 11200 100 of each set 8000 0 25200 60 of each design 20000 12000 150 sets of each collection 20000 198400
VENDOR: Ascetic Exports, Jaipur COST OF A PRODUCT INCLUDES SAMPLING COST, COST OF PLATE FOR OFFSET PRINTING, COST OF PRINTING PER SHEET, COST OF DYE, MAKING CHARGE.
Textiles Invoice No. & Date
Exporter
RIYASH EXPORTS RYP/03/143 Dt E-161/162 AMAR COLONY, LAJPAT NAGAR I Buyer's Order No. & Date NEW DELHI-24 (INDIA) Other References TIN NO : 07180209789
Exporters
03.03.2016
Consignee
WISHING CHAIR 86- A SHAHPUR JAT NEW DELHI- 49
Country of Origin of Goods
vessel n
Country of Final Destination
INDIA Port of Loading
DELHI
50% ADVANCE BALANCE WHEN GOODS READY BEFORE DELIVERY
DELHI Port of Dis Final Destination
DELHI marks & N No. & Kind of Pkgs.
Description of Goods
Quantity
Rate
Amount
PCS
RS
RS
50 40 40 60 50 40 40 40 50 50 25 40 40 50 50
275 [7]
Container No.
S NO HANDCRAFTED HOME FURNISHING ITEM
1
PERIWINKLE 1 BACK PURPLE POLKA DOT WITH PURPLE MINI POMPOM 16" X 16"
2
PERIWINKLE 2 BACK PURPLE POLKA DOT WITH PURPLE BIG POMPOM 16" X 16"- EMBR
3
PEDDLERS 1 CUSHION BACK PLAIN CORAL WITH NAVY BLUE POMPOM 16"X16" EMBROI
4
PEDDLERS 2 CUSHION BACK PURPLE POLKA WITH PURPLE DORI PIPING 16" X 16"
5
PRIMROSE CUSHION 1 BACK CORAL POLKA CORAL PIPING 16"X16"
6
PRIMROSE CUSHION 2 BACK CORAL POLKA CORAL MINI POMPOMS 16"X16"
7
PRIMROSE CUSHION 3 BACK BRICK CORAL BIG POMPOMS 16"X16"
8
CAROUSEL CUSHION 1 BACK PRINTED ORANGE TASSEL ON 4 SIDES 16"X16
9
CAROUSEL CUSHION 2 BACK PRINTED PINK MINI POMPOMS 16"X16
10
CAROUSEL CUSHION 3 BACK PRINTED PINK DORI PIPING 16"X16
11
CAROUSEL CUSHION 4 BACK PRINTED PINK MINI POMPOMS 16"X16
12
PERIWINKLE POUCH SAME FRONT & BACK PURPLE ZIP & TASSEL 8"X6
13
PEDDLERS POUCH SAME FRONT & BACK PURPLE ZIP & TASSEL 8"X6
14
CAROUSEL POUCH 1 SAME FRONT & BACK HOTPINK ZIP & TASSEL 8"X6
15
CAROUSEL POUCH 2 SAME FRONT & BACK HOTPINK ZIP & TASSEL 8"X6
[6] 325 [8] 325 [9] 275 [10] 275 [11] 275 [12] 275 [13] 275 [15] 275 275 275 160 160 160 160
WOVEN LABELS ( 3500 PCS )
13750.00 13000.00 13000.00 16500.00 13750.00 11000.00 11000.00 11000.00 13750.00 13750.00 6875.00 6400.00 6400.00 8000.00 8000.00 8000.00
( ALL WITH COTTON LINING INSIDE )
( ALL WITH COTTON LINING INSIDE )
174175.00
7270.00
VAT 5% Amount Chargeable
665
RS, ONE LAKH FIFTY TWO THOUSAND SIX HUNDRED AND FORTY FIVE ONLY
TOTAL 181445.00
BANK DETAIL :
VENDOR: Riyash Exports, Noida COST OF A PRODUCT INCLUDES SAMPLING COST, COST OF PFABRIC, COST OF PRINTING, COST OF TRIMS & EMBELLISHMENTS , STITCHING COST
Ceramics
Aiming For This
Product
Size
Cost Without Firing (Rs)
Cost with Firing (Rs)
1 Urmi Plate
7"
60
75
2 Urmi Plate
8"
73
91.25
3 Urmi Plate
9"
91
113.75
4 Urmi Plate
10"
120
150
5 Urmi Plate
11"
170
212.5
6 Urmi Plate
12"
193
241.25
7 Georgian Plate
7"
64
80
8 Georgian Plate
8"
83
103.75
9 georgian Plate
9"
107
133.75
10 Georgian Plate
10"
128
160
11 Georgian Plate
11"
170
212.5
12 Georgian Plate
12"
200
250
Sarina Tea Cup and 13 Saucer
Revised Cost Without Firing (Rs)
Revised Cost Cost of Decal Cost Of Decal 5% With Firing (Rs) (Rs)First Quote less
Cost of Decal 10% less
Cost of Decal 15% less
49.4
46.8
44.2
49.4
46.8
44.2
Quantity Carousel
Total
400
400 Pieces
50 71
88.5
52 60
81
101.25
80
100
(27+27) =54
160 ml
80
100
8"
281
351.25
15 Novis Milk Mug
74
92.5
70
87.5
38
36.1
34.2
32.3
16 Devonia Milk Mug
74
92.5
70
87.5
38
36.1
34.2
32.3
17 Tumblers
72
90
14 C Bowl
Quantity Periwinkle
400
(25.6 + 25.6) = 51.2 (24.3+24.3) = 48.6 (22.9 + 22.9) = 45.8 (100+100) = 200
(100 +100) = 200
400 Pieces
(70 + 70) = 140
340 Pieces
(70+70) + (70+70) = 280
480 Pieces
VENDOR: Decal Printing: Schablona India ltd. Ceramics & Firing: Sonaki Ceramics, Gujarat COST OF A PRODUCT INCLUDES SAMPLING COST, COST OF DECAL PRINTING, COST OF CERAMICS,COST OF FIRING,PASTING COST
Visual Merchandising To create a whimsical and happy Window Display for the month keeping in mind the theme or ocassion of the paricular month, the target customer and the aesthetics of the brand, The Wishing Chair.
CHRISTMAS 2015
The Wishing Chair, Shahpurjat
The Wishing Chair,Gurgaon
NEW YEAR 2016
The Wishing Chair, Shahpurjat
The Wishing Chair,Gurgaon
SPRING 2016
The Wishing Chair, Shahpurjat
The Wishing Chair,Gurgaon
Conclusion My Graduation Project has been concluded as ‘Illustré ‘ which is a French word for ‘Illustrated’.It perfectly describes the artistic style I have adapted to create my collections where in my most crucial learning was transforming the Illustrated artworks to overall prints as well as engineered prints. It was definitely challenging to work according to the clients brief and the target market. I got an insight into how the retail world works, and made me realise that creativity is resoursful
only when one is enterprising. The exposure has provided me with a new dimension on everything that goes into a successful business. It also gave me creative freedom and a chance to understand things in depth. I participated actively in Marketing, Sales, Merchandising and Styling.I also got a chance to work with other product lines like Stationery and Ceramics that helped me broaden my skill set and knowledge. Moreover, interaction with vendors also gave me an insight into the production processes.
Bibliography WEBSITES: www.wishingchair.in www.pinterest.com www.wgsn.com