CurrentStrategyFeedback

Instagram is inherently built for visual content, so it's the perfect platform to focus your content and growth on in addition to LinkedIn. Between these two platforms, your content is likely to reach the majority of your target audience. It doesn't hurt to keep Facebook as a secondary place for your content to be reposted to through Meta.

Recommendations:

Correct or remove photographer tags on FB posts

Tag organizations and celebrities in campaigns/advertisement posts (Crocs, American Express, Serena Williams, etc.)

When possible, tag photo subjects/models and other team members involved in the photo shoots

Create IG profile highlights for each person you represent

Create an IG profile grid pattern (ex.: Image or text, carousel of photos from the same photographer, Reel of images from the same photographer)

Reels using trending audio

Share to stories

Engage with other profiles in your industry

Add hashtags in a comment, rather than the post description

Add location when possible (can be shooting location, ALL IN location, etc.)

Include features on the team and photographers and other "Behind the Scenes" content if/when possible

Introduce ALL IN in a post that is always pinned to the top of your profile