R
R
R
R
R
R
R
This is the logo for the brand. A cross between script and modern typefaces to match the feel of the brand. It works in many different sizes and colors.
#68C8C6 HEX R 104 C 56 G 200 M 0 B 198 Y 26 0
HEX R 255 C 0 #FFC425 G 196 M 24 B 37 Y 94 0
HEX R 237 C 0 #ED174F G 23 M100 B 79 Y 62 0
HEX R 156 C 0 #9C0059 G 0 M 100 B 89 Y 4 41
K
Pantone 325 C
Pantone 123 C K
Pantone 199 C K
Pantone 228 C K
The logo can be shown in these color schemes. The logos primary color will always be the teal. The store will be based on these colors also.
The storefront will look similar to this image. The letters will be made 3D, they will pop out of the front just a little to give it more dimension.
ABCDEFGHIJKLMNOPQRSTUV WX YZ PetitaBold
TIME ABCD EFGHIJKLMNOPQRS TUVWXYZ
Gill Sans UltraBold
TIME
abcd efghijk lmnopqr stuvwxyz Shelley Script LT Std
less
abcd efghijk lmnopqr stuvwxyz Snell Rounded LT Std
less The logo is based out of two different fonts. The primary font is similar to Gill Sans Ultra Bold, and the secondary font is Snell Rounded.
R
-don’t leave the past behind
Don’t leave the past behind R
R
-don’t leave the past behind The driver to the brand is, “Don’t leave the past behind.” It signifies that the brand is about vintage and modern styles.