IDENTITY MANUAL
Table of Contents
Company Information....................................................................................... 2
Mission Statement.............................................................................................. 3 Logo Statement..................................................................................................... 4 Typography............................................................................................................... 5 Logo Color................................................................................................................. 6 Margins........................................................................................................................ 7 Stationery.................................................................................................................. 8 Business Letter....................................................................................................... 9 Applications........................................................................................................... 10
Inappropriate Logo Usage............................................................................. 13
1
Company Information JUNO BANK, THE FIRST BANK TO SPECIFICALLY HELP WOMEN. WE DELIVER A SAFE, SECURE, AND ACCOMMODATING ENVIRONMENT FOR CUSTOMERS AND THEIR ASSETS.
We believe in equality that is why our scale is
It’s important for you not to feel like a
always balanced. We offer fraud protection,
customer but actually, a friend, or neighbor. We
and credit tracking so you don’t have to. Our
participate in over 50 scholarships for women
company is a safe trusting bank, friendly,
around the world and 30 organizations to
protective, involved in the community,
protect the rights of women everywhere.
accommodating, and here for you.
If you are looking to invest or need help setting
JUNO BANK is in more than 30 countries, and all
financial goals, our company will be there to
of our 150,000 employees are highly qualified
help guide you. We also hold monthly women
to ensure the customer that we are truly a
support groups so, you can be successful in the
strong a safe way to start banking, building
long run.
credit, taking out loans, and learning to invest.
Mission JUNO BANK believes in trust, security, equality,
Our bank follows principals from the Roman
progression, and the financial success for each
Goddess Juno who known for protection. Juno
individual. We are a bank that makes everyone
made people remember important things and
feel comfortable, safe, and secure. Knowing your
alerted people if a problem occurred. We make
financial assets are in our hands, you will never
sure to alert you of any suspicious activities.
have to worry about identity thief because we have you protected.
2
Logo Statement
Our logo design was created to stand out by
We combine the unity symbol along with a
using certain design principals as similarity, bold
lotus flower. The lotus is a symbol that Juno
mass, color to set a safe and secure mood. Each
the goddess was known for since she is the
lotus petal has its own color, with a blend of
protector of women. We also tied in the unity
them all at the center.
symbol to show strength.
3
Typography JUNO BANK USES THE TYPEFACE TALLYS FOR ITS READABILITY, AND IT IS A CLEAN FONT CHOICE. WE ALSO USE MERRIWEATHER SANS AND ITS VARIOUS WEIGHTS TO DISTINGUISH IMPORTANCE.
Headline: Tallys Regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Subhead: Merriweather Sans Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lead-In: Merriweather Sans Bold Italic:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Body Copy: Merriweather Sans Regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 4
Color Statement WE USE THREE COLORS USED TO CREATE A RELAXED, CARING AND A SAFE MOOD FOR THE LOGO. WE USE DIFFERENT PERCENTAGES OF BLACK TO GIVE THE LOTUS PETALS DIMENSION.
Black - White - Grey Scale Logo
JUNO BANK
JUNO BANK
JUNO BANK
Color Palette
HEX #dbabcf
HEX #98d6d3
HEX #7ec78f
C=11 M=37 Y=0 K=0
C=39 M=0 Y=19 K=0
C=52 M=0 Y=58 K=0
R= 219 G= 171 B= 207
R= 152 G= 214 B= 211
R= 126 G= 199 B= 143
PANTONE: 256U
PANTONE: 7471U
PANTONE: 345U
5
Stationery THIS BANK TAKES PRIDE IN OUT LOGO, AND WE MAKE SURE IT STANDS OUT ON ANY ITEM THAT IT IS ON. ANY TEXT UNDER THE LOGO HAS TO BE CENTERED OFF THE LOGO.
Letterhead
Business Card
Bleed Area: 8.66 in x 11.16 Trim: 8.5 in x 11in Size: 8.34 in x 10.84 in
Bleed Area: 2.32 in x 3.46 in Trim: 2.16 in x 3.30 in Size: 2.0 in x 3.14 in
Envelope Size: 9.5139 in X 4.125 in Flap: Diamond
Alex Ramirez Assistant Manager 1057 Boynton Ave, Bronx, NY 10472 Phone: (347) 922- 9940 Fax: (347) 922- 9945 AlexRamriez@Juno.com
1057 Boynton Ave Bronx, NY 10472
1057 Boynton Ave. Bronx, NY 10472 | Phone: (347) 922- 9940 | Fax: (347) 922- 9945 | www.JunoBank.com
6
Business Letter OUR BANKS BUSINESS LETTER POSITIONS THE BODY COPY IN THE CENTER. THIS GIVES PLENTY OF MARIGN SPACE ALSO IT DOES NOT CONFLICT WITH THE LETTER DESIGN.
Top Margin: 2.5 in
September 30, 2020
Toi Chan 125 5th Ave New York, NY 10004
Dear Mr. Chan,
Left Margin: 1 in
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Right Margin: 1 in
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Sincerely,
Alex Ramirez
1057 Boynton Ave. Bronx, NY 10472 | Phone: (347) 922- 9940 | Fax: (347) 922- 9945 | www.JunoBank.com
Bottom Margin: 1.5 in
7
Applications OUR LOGO CAN BE USED ON BIG BILLBOARDS , TO IDENTIFICATION CARDS, OFFICE SUPPLIES, AND EVEN ON CLOTHING. WE ARE ALSO DESKTOP, TABLET, AND MOBILE COMPATIBLE.
Drawstring Bag
∆
∆
The logo is centered. It has enough empty space around it to make sure it stands out. It is also placed on pink bag to show how the logo stands out.
The logo is position on the right. The text can change, but only to white if on a black shirt.
ID
Notepad
∆
The logo is centered. It has enough white space around it to make it easier to see and read.
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Shirt
∆
The logo is in the center of the book. It has enough space on all sides and grabs attention.
Billboard
∆
The logo is placed on the right. Taking up all the extra empty space.
∆
Bus Advertisement
The logo is placed by itself with a single image. It incorprates the curve that comes from the lotus flower, and is also in the big Billboard ads.
∆
Website
The logo is placed in the center on the mobile app. The desktop layout has the logo off to the left, big enough to let the user know what they are looking at.
9
ATM
∆
The logo is placed on the top left. Placed on a black background, the text color for JUNO BANK becomes white.
∆
Check
JUNO BANK, is a stands alone, the text color becomes black. The lotus is placed centered and in the background.
10
Credit Card
∆
The logo is placed on the top left. Placed on a black background, the text color for JUNO BANK becomes white.
Inappropriate Logo Use Type:
JUNO BANK
JUNO BANK
Our logo type is a condense serif font choice. It gives the appearance of a Roman font. Anything bigger would make the logo look too masculine. This font choice is visually more appealing to women.
Color:
Our color palette uses different shades of pink, blue, and green blending them together to create dimension. The logo does not contain any transparency all color either has an added white or black percentage. It also has pastel look as opposed to a solid bright color.
Size:
The logo has perfect symmetry, the petals cannot be separated. This logo is not meant to be stretched out in any direction.
11
Logo Size & Margins OUR LOGO MARGINS MUST NOT BE CHANGED, WE USE J IN JUNO AS MARGIN REFERENCE. WE ALSO PROVIDE THE DIMENSION FOR THE SMALLEST AS AN LOGO OR AS A ICON.
Top Margin: 0.4 in
Left Margin:
Right Margin:
0.4 in
0.4 in
Bottom Margin: 0.4 in
Smallest Logo
0.8 in
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Smallest Icon
0.6 in
Branch Manager Alex Ramirez (718) 598 - 2666
Office Manager Matre Gimms (929) 520 - 7495
Account Manager Jessica Jones (347) 922 - 9987
Debit/ Credit Card Support (800) 370 - 7199
Online Support (800) 637 - 7658
Women’s Support (347) 900 - 9876
1057 Boynton Ave. Bronx, NY 10472 Phone: (347) 922 - 9940 Fax: (347) 922- 9945 www.JUNOBANK.com