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EXECUTIVE SUMMARY
Around this 31 year of retail trading experience, Dilly & Carlo has achieved its very own brand identity and consumers. Although the brands limited brand awareness, limited consumers and the lack of engagement with customers is constraining the growth of the brand throughout these past years. By opening a Christmas Pop-Up at Colombo City Center on Sunday 17th November to Tuesday 31st December will be a great prospect to create brand awareness, engage more with the customers and an opportunity to step into a new prospective market.
