GUIDE FOR STUDENTS
OCTOBER 16-19, 2018 LOUISVILLE, KY
LANDSCAPESCONVENTION.ORG Platinum Sponsor:
LANDSCAPES 2018 WE WANT TO HELP YOU MAKE THE MOST OF YOUR TIME IN LOUISVILLE. AN EVENT LIKE LANDSCAPES CAN BE DAUNTING, SO WE’VE COMPILED THIS GUIDE SPECIFICALLY FOR OUR STUDENT MEMBERS. YOU’LL FIND RECOMMENDATIONS FOR SEMINARS, NETWORKING EVENTS, AND SOME HELPFUL TIPS FOR NAVIGATING THE CONFERENCE.
DON'T MISS OUT
THE LANDSCAPES SCHEDULE CAN BE OVERWHELMING! WITH 4 DAYS OF EDUCATIONAL SESSIONS, NETWORKING EVENTS, SEMINARS, AND FUN, EVEN VETERAN ATTENDEES HAVE TROUBLE DECIDING WHAT TO ATTEND. SO, HOW DO YOU CHOOSE? BELOW, WE’VE SELECTED OUR TOP 3 ESSENTIAL EVENTS OF LANDSCAPES:
YOUNG PROFESSIONALS RECEPTION, OCTOBER 17TH, 7PM AT OMNI LOUISVILLE HOTEL ROOFTOP POOL DECK
EQUIPMENT EXPO AND TRADE SHOW - OCT 17TH 3PM- 7PM, OCT 18TH 9AM-5PM, OCT 19 9AM- 2PM AT KENTUCKY EXPO CENTER
STUDENT EMPLOYER ROUNDTABLE - FRIDAY, OCTOBER 19TH, 9AM- 10:30AM AT OMNI LOUISVILLE HOTELOLMSTEAD 1-4
GET ADVICE AND INSIGHT FROM PEOPLE WHO HAVE BEEN IN YOUR SHOES RECENTLY. THE YOUNG PROFESSIONALS RECEPTION IS DESIGNED FOR LANDSCAPE PROFESSIONALS 40 AND YOUNGER. ENJOY THE VIEWS FROM THE ROOFTOP LOCATION, AND JOIN IN ON THE MINGLING.
MAKE SURE YOU’VE GOT YOUR WORK BOOTS ON! AT THE 20+ ACRE OUTDOOR DEMONSTRATION AREA, YOU’LL HAVE A CHANCE TO PLAY IN THE DIRT WHILE CHECKING OUT NEW EQUIPMENT. MANY EXHIBITORS HOST COMPETITIONS AND GAMES TO ENCOURAGE USE OF THEIR NEWEST PRODUCTS. AFTER YOU’VE TAKEN A SPIN OUTSIDE, BE SURE TO TAKE TIME TO WALK THE GIE+EXPO FLOOR AND GET A FIRST LOOK AT NEW TECHNOLOGY AND SOLUTIONS. THIS IS A GREAT TIME TO NETWORK TOO!
DURING THIS RECRUITING EVENT, EMPLOYERS WILL BE STATIONED AT ROUNDTABLES, AND STUDENTS WILL SELECT EMPLOYERS WITH WHICH TO NETWORK. EVERY 10 MINUTES, STUDENTS WILL SELECT NEW TABLES AND NETWORK WITH NEW EMPLOYERS; STUDENTS WILL HAVE THE OPPORTUNITY TO COMPLETE SIX ROUNDS. DON’T MISS OUT ON THIS EXCLUSIVE OPPORTUNITY TO CONNECT WITH INDUSTRY LEADERS AND MENTORS! BE SURE TO BRING COPIES OF YOUR CURRENT RESUME.
RECOMMENDED EDUCATIONAL SESSIONS OCT 17, 2018 MA51:01 -ma54:8
NALP TALKS SCOTT JAMIESON, FRANK MARIANI AND JIM MCCUTCHEON
OMNI- COMMONWEALTH 1
JOIN THREE INDUSTRY LEADERS, JIM MCCUTCHEON, FRANK MARIANI AND SCOTT JAMIESON, FOR A FAST-PACED CONVERSATION ABOUT CORPORATE CULTURE AND HOW IT IMPACTS THEIR ORGANIZATION AND OVERALL PERFORMANCE.
ma54:11 -ma03:01
A MARKETING STRATEGY TO KEEP YOU OUT OF THE WEEDS CHRISTOPHER YATES OMNI- COMMONWEALTH 2 HEAR HOW OTHER LANDSCAPE COMPANY OWNERS HAVE SUCCESSFULLY MARKETED THEIR BUSINESSES AND LEAVE WITH A MARKETING STRATEGY ACTION PLAN FOR YOUR OWN COMPANY.
OCT 18, 2018 ma51:11 -ma54:9
GENERATING BIG BUSINESS WITH SOCIAL MEDIA MARKETING KEC B-102 SAM FIORELLA INSTAGRAM AND YOUTUBE INFLUENCERS ARE SOMETIMES PAID THOUSANDS OF DOLLARS TO RECOMMEND A BUSINESS’S PRODUCTS. IS IT WORTH THE INVESTMENT? SAM FIORELLA WILL SHARE A BLUEPRINT FOR HOW YOUR BUSINESS CAN ATTRACT AND CONVERT MORE PROFITABLE CUSTOMERS.
mp51:2 -mp00:1
DELIVERING THE "INTANGIBLES" OF THE SALES PROCESS GARY GOLDMAN
KEC B-102
HEAR WHY YOU SHOULD FOCUS ON THE CUSTOMER – NOT THE BID – TO ENSURE THAT THE INTANGIBLE FACTORS SUCH AS QUALITY, RESPONSIVENESS AND VALUE ARE PROVIDED THROUGHOUT THE RELATIONSHIP.
RECOMMENDED EDUCATIONAL SESSIONS OCT 18, 2018 CONT. MP54:3 -MP03:2
ROBOTS: FRIEND OR FOE? JUSTIN CRANDALL
KEC B-104
LEARN WHAT HAS WORKED AND NOT WORKED IN OVER 200 ROBOTIC MOWER INSTALLATIONS AND HEAR HOW YOU CAN PREPARE YOUR COMPANY FOR THIS TECHNOLOGICAL DISRUPTION.
MP51:5 -MP00:4
BENCHMARKS FOR LANDSCAPE CONSTRUCTION PROFESSIONALS JAMES HUSTON
KEC B-101
LEARN HOW TO IDENTIFY BENCHMARKS, STANDARDS AND CRITICAL NUMBERS, AND HOW TO APPLY THEM TO LANDSCAPE CONSTRUCTION FROM THE AUTHOR OF “BENCHMARKS FOR LANDSCAPE CONSTRUCTION PROFESSIONALS.”
OCT 19, 2018 MP51:21 -MA00:11
ARE YOU A FIERCE LEADER? BILL ARMAN AND ED LAFLAMME
KEC B-102
DO YOU INSPIRE, ENGAGE AND MOTIVATE YOUR TEAMS TO PERFORM TO THEIR FULLEST POTENTIAL? DISCOVER YOUR STRENGTHS AND WEAKNESSES SO YOU CAN BECOME A FIERCE, FAIR AND RESPECTED LEADER.
EXPAND YOUR NETWORK IT MAY SOUND REPETITIVE, BUT NETWORKING IS KEY TO SUCCESS. LANDSCAPES IS THE PERFECT PLACE TO NETWORK WITH FELLOW STUDENTS AND EXPERIENCED INDIVIDUALS IN THE LANDSCAPE INDUSTRY. WE’VE PULLED TOGETHER A LIST OF NETWORKING OPPORTUNITIES YOU SHOULD NOT MISS: NALP KICKOFF AND WELCOME RECEPTION OCT 16TH, 5:30PM- 7:30PM OMNI COMMONWEALTH 4-8 JOIN US ON TUESDAY NIGHT AS WE CELEBRATE AND KICK-OFF THE CONFERENCE .
FREE CONCERTS ON 4TH STREET LIVE OCT 16TH, 17TH & 18TH, 8PM THOUGH NOT A FORMAL NETWORKING EVENT, THE FREE CONCERTS ON 4TH STREET LIVE CAN BE A GREAT WAY TO MEET A WIDE VARIETY OF PEOPLE IN THE INDUSTRY.
NEWCOMERS RECEPTION OCT 16TH, 8:00PM- 9:00PM OMNI COMMONWEALTH 103 A PERFECT WAY TO GET YOUR FOOT IN THE DOOR! LEARN WHAT NALP IS ALL ABOUT AND WHAT LANDSCAPES ENTAILS. ENJOY FOOD AND DRINKS AND TAKE YOUR FIRST STAB AT NETWORKING.
KEYNOTE WITH DR. ROBERT BALLARD OCT 17TH, 1:30PM- 3:00PM KEC BE INSPIRED BY ONE OF THE GREATEST EXPLORERS OF OUR TIME. OCEANOGRAPHER AND FORMER U.S. NAVY OFFICER DR. ROBERT BALLARD WILL SHARE HIS STORIES OF EXPLORATION, ENVIRONMENTAL DISCOVERY AND LEADERSHIP.
WINNING AT NETWORKING WHILE THE FREE FOOD IS OFTEN GREAT, NETWORKING IS TRULY ABOUT MEETING PEOPLE, SHARING YOUR STORY, AND GAINING VALUABLE CONTACTS AND INFORMATION THAT CAN IMPACT YOUR CAREER NOW AND IN THE FUTURE. TO ENSURE YOUR TIME IS WELL SPENT, DO A LITTLE PREP WORK BEFORE YOU HEAD TO EACH NETWORKING EVENT.
BEFORE THE EVENT HAVE A GOAL
WHY ARE YOU ATTENDING THIS EVENT? ARE YOU HOPING TO MEET FELLOW STUDENTS YOU CAN CONNECT WITH? OR POSSIBLY AN EMPLOYER FOR A JOB OR INTERNSHIP?
DRESS APPROPRIATELY
WHILE A SUIT OR DRESS IS NOT REQUIRED, YOU DO WANT TO MAKE A GOOD FIRST IMPRESSION. BUSINESS CASUAL IS A GOOD RULE OF THUMB FOR MOST LANDSCAPES NETWORKING EVENTS. TRY TO AVOID WEARING DIRTY WORK BOOTS OR SOMETHING TOO CASUAL, LIKE A T-SHIRT.
BRING BUSINESS CARDS
YES, STUDENTS CAN HAVE BUSINESS CARDS TOO! MAKE SURE TO INCLUDE YOUR NAME, SCHOOL, AND CURRENT CONTACT INFORMATION.
DURING THE EVENT FIRST IMPRESSION
INTRODUCE YOURSELF BY MAKING STRONG EYE CONTACT, SMILING, STATING YOUR FIRST AND LAST NAME, AND GIVING A FIRM BUT BRIEF HANDSHAKE. AT MOST LANDSCAPES NETWORKING EVENTS, ATTENDEES WILL BE WEARING THEIR CONFERENCE NAMETAG – THIS WILL HELP WITH THE NAME GAME!
WINNING AT NETWORKING DURING THE EVENT CONT. LISTEN UP!
WHILE YOU ARE ANXIOUS TO SHARE YOUR STORY, DON’T FORGET TO LISTEN TO WHAT OTHERS HAVE TO SAY! TO HELP DRIVE THE CONVERSATION, TRY SOME OF THE QUESTIONS BELOW: HOW DO YOU LIKE WORKING FOR YOUR COMPANY? WHAT’S YOUR CURRENT POSITION? CAN YOU TELL ME ABOUT YOUR CAREER PATH TO GET TO THAT POSITION? HOW DID YOU GET INVOLVED IN OUR INDUSTRY?
DON’T HESITATE TO TAKE NOTES
WHEN YOU’RE ATTENDING A BUSY NETWORKING EVENT, IT CAN BE HARD TO KEEP TRACK OF EVERYTHING YOU’VE TALKED ABOUT! AFTER YOU’VE MET A FEW FOLKS, TRY FINDING A QUIET CORNER TO JOT DOWN DETAILS OF EACH CONVERSION YOU’VE HAD. USE THE BACK OF THEIR BUSINESS CARD TO KEEP IT ALL STRAIGHT.
AFTER THE EVENT FOLLOW UP
A FEW DAYS AFTER THE EVENT, SEND A FOLLOW-UP EMAIL TO ANYONE YOU’D LIKE TO CONTINUE NETWORKING WITH. MAKE SURE TO SEND PERSONALIZED EMAILS, AND IF POSSIBLE, MENTION DETAILS OF SOMETHING YOU SPOKE ABOUT.
GOOD LUCK, AND HAVE FUN!
WE LOOK FORWARD TO SEEING YOU AT LANDSCAPES 2018! LANDSCAPESCONVENTION.ORG