From the CEO: Into the Unknown

Into the Unknown

DISNEY FANS OUT THERE MAY RECOGNIZE THE TITLE

of my column in this edition, which borrows a line from a song sung by Elsa in Frozen 2. Every time I hear my daughter play the song, it makes me think of where we are today…we’re in the unknown. This is my 25th year working in associations and I have not hosted or even attended an in-person event in nearly six months, a record amount of time for those 25 years. And now, after the GIE/OPEI LLC made the wise decision to postpone the GIE+EXPO this year, we will not be gathering in person until January 2021, at the earliest. So, when I say we’re in the unknown, for an association we really are there.

But, venturing into the unand your teams. The information known has its positives. We are you provided has been incredinot confined by old challenges, bly helpful in shaping our plans and we have the freedom to In addition to the education create new things. Which is and networking we will provide precisely what the NALP team through our virtual LANDdid when they created our new SCAPES, we are taking another “On Tour” series. Part facility signature event virtual: our very tour, part Q&A session, all from popular Breakfast with Chamthe convenience of your laptop pions. We will use Zoom rooms or smartphone. I want to thank to host a series of interactive both Krisjan Berzins and Jeff roundtable sessions with our Rossen for allowing us to learn Champions. Participants will more about their businesses have even greater access to and giving us a “peek under the Champions as we plan to the hood” as to how they keep do these virtual events at least those businesses running at an three times in the next nine extremely high level. months. Our goal is to provide

As for our LANDSCAPES our members with access to event that coincides with GIE+- great information and networkEXPO, we’re excited to present ing, even when we all can’t be this in an entirely new, virtual together in person. format. At the writing of this We firmly believe that in-perarticle, we are still designing the son events will return. However, event and we look forward to we will take advantage of the revealing all of the details. I feel virtual opportunities we see and confident in saying that you are work to create new and differgoing to be very excited about ent events to bring value to our what we have to offer, because NALP members. we are following the advice So, join us as we venture into hundreds of you gave us by parthis new unknown…I think you ticipating in the survey that we will like what we discover. launched immediately after the Until next time, stay safe and GIE+EXPO cancellation was stay healthy. y y announced. The survey focused on what you want from a virtual event, so we can make it the best experience possible for you Britt Wood, CEO