3NIGHTS OF
MUSIC
DO IT ALL AT NALP’S ANNUAL CONFERENCE LANDSCAPES OCTOBER 16–19, 2018 2 landscapesconvention.org
LEARN WHAT’S NEW GROW PROFESSIONALY NETWORK WITH PROFESSIONALS LIKE YOU
LANDSCAPES 2018, the largest education event in the industry, brings together expert consultant and trainers, seasoned landscape industry professionals and up-and-comers for four days of action-packed education, training, networking and socializing—to energize and inspire you!
MARKETING & SALES SKILLS FOR LANDSCAPE & LAWN CARE PROFESSIONALS. Get the latest strategies in all things marketing and account management that you can put to work right away including: digital strategy, sales tactics, creating marketing plans that work, improve your tracking and metrics and more. LANDSCAPES connects you with mentors and people who do what you do, to help you build the skills that will make you an invaluable asset to your company and be the rock star you always wanted to be!
landscapesconvention.org 3
EVENT HIGHLIGHTS OPENING KEYNOTE
Dr. Robert Ballard
He discovered the Titanic! Be inspired by one of the greatest explorers of our time. Oceanographer and former U.S. Navy officer Dr. Robert Ballard will share his stories of exploration, environmental discovery and leadership. In addition to the 1985 discovery of the Titanic, Ballard has conducted more than 140 deep sea expeditions, including the first manned exploration of the Mid-Ocean Ridge.
AWARDS CELEBRATION & RECEPTION Celebrate your colleagues and see award-winning work at this annual event that is now open to all attendees. It is included in your full registration fee.
4 landscapesconvention.org
BREAKFAST WITH CHAMPIONS Join one of 50 networking group and “get a seat at the table” with experts and your peers and talk-thru topics like social media, content marketing, sales strategies and more while you grab breakfast and get your day started with some fresh ideas and new connections.
THANK YOU TO OUR SPONSORS
GET YOUR DAY STARTED WITH SOME FRESH IDEAS!
landscapesconvention.org 5
GIE+ EXPO Experience over 850 exhibits of outdoor power equipment, along with products for landscapes, gardens, outdoor leisure, hardscapes and light construction at the GIE+EXPO. Your full registration includes tradeshow access. Enjoy free outdoor concerts on 4th Street Live by The Crashers, Colt Ford and Jana Kramer.
OVER
850 EXHIBITS
6 landscapesconvention.org
LANDSCAPES 2018 HAS A NEW HEADQUARTERS HOTEL Stay at the uber-cool, brand-new, Omni Louisville Hotel— LANDSCAPES new headquarters hotel. The 30-story, 612-room hotel has a spa, pool deck, bowling alley, high-end restaurants and bars, and an excellent location downtown near restaurants, bars and 4th Street Live. Join us for parties and receptions in this exciting new venue. Rooms at the hotel can be booked after you register for LANDSCAPES 2018.
landscapesconvention.org 7
ACCOUNT MANAGER WORKSHOP
*
WORKSHOPS & SUMMITS Ken Thomas & Ben Gandy—Envisor Group
Differentiation in the commercial landscape maintenance industry is critical. Learn about account manager best practices that position you and your company for success. * ticketed event *
SPECIALTY SUMMITS ON TUESDAY
Spend the day with other professionals who do what you do. Join either the Design Build, Landscape Management, Lawn Care, Snow and Ice or Irrigation day-long in-depth summits. Learn what works for other companies and take away some actionable ideas. * ticketed event
THANK YOU TO OUR SPONSORS
YOUNG PROFESSIONALS NETWORKING RECEPTION Party on Wednesday night at one of the hotel’s coolest venues (the rooftop pool deck) with the industry’s up and comers under 40. RSVP to Andrea@landscapeprofessionals.org if you plan to attend.
Not Under 40? Don’t worry! Party at 4th Street Live, at our Kick-Off or Awards Celebration.
8 landscapesconvention.org
POWER SESSIONS Learn from top experts in the landscape industry at this series of hard hitting, insightful sessions packed with fresh ideas to apply to your own career or business.
LANDSCAPES educational sessions are approved for Landscape Industry Certified CEU’s at one credit per one hour of instruction attended. For certified information visit bit.ly/nalprecert.
THANK YOU TO OUR SPONSORS
BY LS TRAINING SYSTEM
landscapesconvention.org 9
HOW TO REGISTER REGISTRATION Visit landscapesconvention.org to register Visit landscapesconvention.org to register and pay online. Register by September 12 to receive the early registration discount. Contact Lisa Wood at lisaw@landscapeprofessionals.org or 800.395.2522 with any questions.
10 landscapesconvention.org
ACCOMMODATIONS LANDSCAPES 2018 will be held at the Omni Louisville Hotel and a block of rooms is reserved for registered attendees. Please note that you must be registered for the conference to take advantage of reduced rates. Once you register for LANDSCAPES, book your hotel reservation using the link provided in your registration confirmation.
landscapesconvention.org 11
EDUCATION HIGHLIGHTS
RECOMMENDED SESSIONS JUST FOR YOU For more sessions visit landscapesconvention.org When the Phone Won’t Stop Ringing: Solutions to Manage Your Workload Alison Blobner–LandOpt, LLC
Don’t rely on a ringing phone for sales. Discover how to manage your workload and develop a proactive strategy by using data to refine sales efforts, measure key metrics and target profitable business for your company. Benchmarking: Making the Numbers Work for You Andrew Dickson–LandOpt, LLC
Learn how to track internal metrics, understand fluctuations in performance, make meaningful comparisons to other companies and use data to drive improved performance to meet your goals. A Marketing Strategy to Keep You Out of the Weeds Christopher Yates, Success Landscape Marketing
Hear how other landscape company owners have successfully marketed their businesses and leave with a marketing strategy action plan for your own company.
12 landscapesconvention.org
Successful Marketing and Sales Strategies Dana Davis–Green Point Consulting
Learn what it takes to develop an effective marketing plan and sales program, including tips to kick off the program and measure results. How to Sell Profitable Landscape Enhancement Services Fredric Haskett–The Harvest Group
Learn how to understand client needs, estimate and price a job, and identify landscape enhancement services to propose to clients. Hear how these extras enhance profits and strengthen client relationships. Delivering the “Intangibles” of the Sales Process Gary Goldman–Gary S. Goldman and Associates
Hear why you should focus on the customer – not the bid – to ensure that the intangible factors such as quality, responsiveness and value are provided throughout the relationship. For full listing of available sessions visit the website at landscapesconvention.org
continues on page 14
landscapesconvention.org 13
EDUCATION HIGHLIGHTS Get Found Online: Digital Marketing Strategies Jack Jostes—Ramblin Jackson
Learn easy, actionable digital marketing tactics that will make your company stand out from Chuck-in-a-Truck to ensure that so many high-paying landscaping clients find you that you can turn down smaller accounts. Create a Great Marketing Plan John Hart
Uncover the secrets to a successful marketing plan. Get hands-on experience with setting goals, identifying strategies, and understanding the organization of a purposeful marketing plan. Power Session: Generating Big Business with Social Media Marketing Sam Fiorella—Sensei Marketing
Hear how your business can attract and convert more profitable customers through no- or low-cost social and influence marketing strategies. Social Media’s Secret Sauce Bethany Chambers, North Coast Media, parent company of Landscape Management
Ever wonder why one tweet or post takes off and another doesn’t? It’s not just luck. Learn how to identify audiences, target trending topics and pair the two to maximize engagement from the awardwinning social media team at Landscape Management—and head home with the tools and benchmarks to prove you’ve nailed it. Visit Landscapesconvention.org to see the complete education and events schedule.
14 landscapesconvention.org
THANK YOU TO OUR SPONSORS PLATINUM GOLD SILVER
Tote Bag Sponsor
Breakfast with Champions & Young Professionals Networking Reception Sponsor
Lanyard Sponsor
T-Shirt Sponsor
Educational Session Sponsor
Educational Session Sponsor
Educational Session Sponsor
BY LS TRAINING SYSTEM
Breakfast with Champions & Conference Guide Sponsor
Young Professionals Networking Reception
Lawn Care Specialty Summit, Newcomer Reception
Key Card Sponsor
Welcome Reception, Faculty Forum, Student Roundtable, and Landscape Management Specialty Group Summit Sponsor
Snow & Ice Specialty Summit
CEO Forum, Awards Banquet, DB Specialty Group Summit sponsor
OUR MEDIA SPONSORS
landscapesconvention.org 15
Text NALP to 474747 to download the NALP app for complete details
12500 Fair Lakes Circle, Suite 200 Fairfax, VA 22033 | (800) 395-252