Degree Project @ Coventry University 2014
Driving Jewellery is a vehicle tailored to the desires of women; to create an opportunity to show off their status and a sense that vehicles could also become a hedonistic high fashion jewellery rather than an object to be in for specific uses. The concept came from the outset of vehicle design, to create a desirable item that would focus on high fashion and art to inspire desire, as opposed to simply adding utilities, led by misunderstanding the female market.
©Young Kwang Nam 2014
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