Watch out there are Canimals about! Getting up to mischief in their own unique way!
Brand Overview • From Vooz Club (Pucca) and Aardman Animations • 42 x 7 minute episodes, Series 2 in development for April 2014 • Animation format: 3D CGI and real world scenes. • Target audience: 6 – 10 year old girls. • Broadcast daily on CITV • • Toy Range launched SS13 supported by TV marketing campaign
UK Broadcast • • • • • •
Broadcast every day on CITV Weekdays as of 3rd June 13 – 3 episodes in morning from 11.10am, 3 episodes in afternoon from 3pm Averaging 39.3K viewers across all slots – 29/04/13-29/05/13 Weekend simulcast double bill from 07:05 on CITV and ITV – combined simulcast figures make Canimals the number one early morning weekend show with an average of 93.3K viewers Heavy programming over holidays Continued support from CITV with series trails
Weekday afternoon comparison:
Weekend morning comparison:
Apps
• 58 Apps available globally • 3,800,000 global downloads • Canimals Diary: 841,715 unique users with 14 million sessions
Social Media • • • •
Competition section added to www.canimals.co.uk Online community steadily growing (7194 unique visitors to www.canimals.co.uk in April and May 2013, 1062 Facebook fans) Structured Facebook campaign in collaboration with CITV, Vivid and Vooz – Canimals on Tour, CITV showdown. Boosted posts Canimals games seeded on games distribution portals
Licensing • •
Vivid launched Canimals Toy Range SS13 supported with a strong marketing and PR campaign Zak Designs launched Canimals lunchwear range in June 13 into Sainsbury’s
Licensing •
New licensees confirmed in publishing, apparel, accessories and greetings cards
Licensing Timeline
PR and Marketing • • • •
TV advertising - 400 TVRs from 25/03/13 – 08/04/13 on CITV, Cartoon / Bommerang / Cartoonito, Nickelodeon, Nick Toons, Pop, Pop Girl, Kix Media campaign across key tween publications from March to July with estimated media value of £34K and reach of 6.4m Media partnership with Pink Magazine (readership 92K) – double-page features in alternating issues Blogger outreach activity