CONTENTS Inspiration Why we are putting together this awesome event.
Why Partner Audience demographics and why they would attend.
#MOTWboise Social media marketing and coverage details.
Opportunities Multiple opportunities for sponsor involvement.
Framed by the expansive 55 acres of Esther Simplot Park, much of which is covered by three ponds that encourage all sorts of watersports, Music on the Water will have one main stage and several vendor booths providing drinks, activities and games sure to excite all ages.
Food: Provided by 3-4 hand-picked food trucks on site Drink: Beer offered by Payette Brewing for purchase, complimentary water bottles supplied by Albertsons, and more to be announced!
Kid-Friendly Activities: A number of games and activities set to include, but not limited to: face-painting, balloon animals, a dunk bucket, a variety of races with the chance to win several different prizes provided by Name Brand Promotions, an onsite magician, water balloon dodgeball, and much more!
Adult-Friendly Activities: An on-site massage tent (massage included in VIP ticket purchase), VIP area with access to beer garden, various rafes and several giveaways
Performing Artists: June 23rd: Brooke Wilson, The Lost Men, Kevin Kirk & Onomatopoeia July 22nd: Darian Renee, Lakoda, Big Wow Band August 19th: Dr. Fresh, Marsall Poole, Voice of Reason
INSPIRATION In November of 2016, the first Wednesday of the month brought with it the latest addition to the “Ribbon of Jewels,” a collection of riverside parks named for prominent Boise women. Julia Davis, Ann Morrison, Kathryn Albertson, and now, Esther Simplot. The vision for this event made itself apparent when our partners initially stepped foot on the completed park and saw for the first time a landscape they were unused to in the heart of Boise: beaches. Acres of freshwater and beguiling sandy shores beckoning people to take full advantage of the gift graciously provided by the Simplot family. It was all too easy to envision families milling about, swimming, and celebrating in the idyllic setting - the rest is history. Music on the Water is, collectively, a new series of events taking place on three separate dates in the summer months of June, July and August. Each date is set to provide a rotating roster of live music, local food & drink, and enough activities and games to keep both kids and adults entertained all day. With the help of our sponsors we are most excited to present events inspired by, designed for, and made possible by the Boise community. Music on the Water 2017 is the first installment of a celebration we hope to provide for Boise locals for years to come. We seek to honor Esther Simplot and her dedication to the arts, bring together Boise locals in a picturesque setting and, most importantly, benefit the Women’s and Children’s Alliance. The WCA’s mission is to provide “safety, healing and freedom from domestic abuse and sexual assault.”1 With over 100 years of history helping women under various organizational names, they have been what we recognize today as the WCA for over 30 years, providing an invaluable service to women, children, and men healing from abuse. All profits raised by Music on the Water will be donated to the WCA. 1”About the WCA.” Women’s and Children’s Alliance. N.p., n.d. Web. 05 May 2017.
WHY PARTNER? Music on the Water has evolved, almost without any outside direction, to position itself as a melodic megaphone to a section of the community too often forgotten when considering “Boise’s community.” The neighborly culture found here - from the Bench, to the North End, to downtown, etc. - is something Boise prides itself on, and for good reason. Go anywhere and ask anyone, the Treasure Valley and its locals are a truly a singular experience. The residents are welcoming, eclectic and inspire in most everyone a true sense of belonging. It is for this reason Music on the Water seeks to gather so many in one place, in a beautiful park, for 3 days this summer: to remind them of a part of their own community often overlooked. The Women’s and Children’s Alliance has been in our community contributing services since 1910. With its mission of providing “Safety, Healing and Freedom from domestic abuse and sexual assault,” they administer assistance to hundreds of adults and children every year. These services include two 24 hour crisis hotlines, safe shelter, counseling, case management and court advocacy all designed to help individuals as they recover from the trauma they have suffered. When we approached them to discuss Music on the Water, their gratitude was evident! All their services are provided at no cost to individuals who need them and they shared that this is only possible because of community support. Working together with them, our goal is to help them further their vision of “fostering a community in which all individuals thrive in safe, healthy relationships.” With three different days dedicated to activities, games, live music and fun for even the smallest of our local residents, 100% of all profits will benefit the Women’s and Children’s Alliance. Help us help them as we work together to make a difference in our community for those who need their services. With the various sponsorship packages available, the heavy foot-traffic of the park itself, and our in-depth print & media strategy, your company’s name will be prominently tied to a fun family event with the knowledge you are truly supporting and helping to change people’s lives.
AUDIENCE DEMOGRAPHIC Males and females average age: 38 Married or with families: 80% Household income of $60K+: 75% Local professionals: 75% College educated: 70%
WHY THEY ATTEND -Music on the Water is two of Boise’s favorite things: live music and the outdoors. -With all the available swimming areas, Esther Simplot Park will keep you cool. -Beer Garden provided by Payette Brewing. -Food available from a diverse cast of food trucks. -Children attend free and our festivities will keep them entertained. -7 hours of amusement planned. -Bike from the Greenbelt and let our bike valets take care of it for you! -The most family-friendly way to give back to a critical cause, the Women’s and Children’s Alliance.
#MOTWboise
COVERAGE DIGITAL MARKETING: We will be putting a large focus into digital marketing through social media channels on online publications. Marketing will include encouraging the use of #MOTWboise and a great amount of eye-catching graphics to get our audience excited for the upcoming events. We estimate a viral spread of our brand across social media platforms using not only graphics, but blog posts and custom video content as well. We have the potential reach of over 550,000 people! With the audience of our music artists, and vendors combined - over half a million people will be informed about Music on the Water... and our sponsors! PRINT MARKETING: Flyers for Music on the Water will be displayed all over Downtown Boise, and surrounding areas of Esther Simplot Park. This will allow our brand to be seen by locals and the community. Other forms of coverage will involve press and print publications such as magazines and newspapers.
2017 Sponsorship Opportunities
THE HEADLINER SPONSOR
THE OPENER SPONSOR
THE ROADIE SPONSOR
THE HEADLINER SPONSOR
A huge sign/banner on stage! (2) fence signs around the event Logo on the event ticket + wristband worn by attendees 20 FREE event passes + 10 VIP parking passes Presence on all digital marketing including but not limited to: • Social media posts for Facebook, Instagram, and Twitter • Official website footer listed as a prominent sponsor • Video marketing (an exclusive sponsor video included) Press / Print Coverage • Logo inclusion on all print flyers + posters • Mention of sponsor on all print publications • Mention of sponsor on all on-air media advertisements A custom hat given to 1st 500 attendees Photo Booth: your logo will be on all attendees’ keepsake photos! **$35K for ALL THREE events!
SPONSOR LOGO HERE
SPONSOR LOGO HERE
THE OPENER SPONSOR
(2) fence signs around the event 10 FREE event passes + 5 VIP parking passes Presence on all digital marketing including but not limited to: • Social media posts for Facebook, Instagram, and Twitter • Official website footer listed as a prominent sponsor • Video marketing (an exclusive sponsor video included) Press / Print Coverage • Logo inclusion on all print flyers + posters • Mention of sponsor on all print publications • Mention of sponsor on all on-air media advertisements Logo on the Giveaway Bag ( 1st 500 Tickets Sold) and (1) of the below: • Sunglasses • Suntan / Lip Balm Combo • Sport Towel • Koozie **$17.5K for ALL THREE events!
THE ROADIE SPONSOR
(1) fence sign around the event 5 FREE event passes Presence on all digital marketing including but not limited to: • Social media posts for Facebook, Instagram, and Twitter • Official website footer listed as a prominent sponsor • Video marketing (an exclusive sponsor video included) Press / Print Coverage • Logo inclusion on all print flyers + posters • Mention of sponsor on all print publications • Mention of sponsor on all on-air media advertisements Logo on the Giveaway Bag ( 1 s 500 Tickets Sold) and (1) of the below: • Sticker • Lapel Pin • Mints • Lip Balm • Hand Sanitizer • Bandana
Other Rockin’ Opportunities
Backstage Pass Sponsor Sponsor the VIP Tent
Soundcheck Sponsor Branded Product Giveaway: Seat Cushion, Beach Chair, Beach Towel
Producer Sponsor Branded Seat Cushion, Beach Chair, Beach Towel
Mosh Pit Sponsor Sponsor a 10x10 booth Corporate Summer Outings: Call today to take advantage of a sponsorship/company summer outing venue.. Your company VIP Area Banner on the fence Free Food, drink tokens Access to all activities and front row seating for the music. Call 208.996.0906 for custom sponsorship packages
HOW YOU CAN GET INVOLVED
Music on the Water seeks to foster a lifetime relationship with Boise’s thriving family community while placing emphasis on giving back. All profits will be donated to the Women’s and Children’s Alliance, a vital service dedicated to helping the victims of domestic abuse and sexual assault heal.
Contact Kevin@nbpromos.com, Keith@verticalendurance.com or Rhys@nbpromos.com
Visit our website: musiconthewater.com Call 208.996.0906
Social media: www.facebook.com/MOTWboise @MusicOnTheWater