Research Report Route Out
( Application for Pedestrian )
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“ Its not just about walking from point A to point B, its about the experience inbetween. �
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Location: Times Square (Case Study)
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Contents Discover Field Study Define Scenario Task Flow Use Case Site Map Wire Frames Look
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Discover
• Time’s square has a great influx of crowd, which majorly consists of Tourists New and Yorkers (who work in the vicinity). • The crowd navigation is unstructured. • The lanes around are underused and there is a dense concentration of crowd in center. • The business on these side lanes gets overshadowed by Times Square • The new site plan which implemented sitting in center area, also affects the business around like restaurants, souvenir shops etc • Due to concentration of crowd in the center, less interaction happens with shops or resturants in the vicinity.
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45 St
46 St
47 St
Broadway
7th Ave
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Tourist
Newyorkers
Overlap
Crowd vanishing in souvenirs shop, restaurants etc17%
Crowd on the pavement 30%
Crowd in the centre sitting space 70%
100%
Crowd possibly going to the sidewalk from centre 25%
Crowd starts gathering. 9.30 am.
Street seller, 8.00 am, Times Square
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Loss 5.5%
Crowd interacting with the sellers before new layout 12%
Crowd interacting with the sellers 6.5%
food sellers portrait painter etc) 10%, 3% walk away
Crowd interacting with the sellers ( photograohers,
Crowd possibly interacting with sellers.
5%, 2% walk away.
Crowd vanishing in souvenirs shop, restaurants etc 18%
Field Study:
The crowd at times square consists of • New Yorkers, who work there • Tourist
There is a difference in the intention. • New Yorkers want quicker exit from the crowded areas. • Tourist want to spend time.
The area around gets over shadowed by Times square. • The lanes in vicinity are dark and dingy. • They are underused inspite of the overcrowding on times square. This affects the business in the lanes. • Change in the site plan has enhanced the problem further.
Changes in the site plan • The change in the site plan of Times square is that the section of Broadway has been shut down and the space is used for sitting. • This change is great for tourist because they can spend more time sitting in the center space. • The business around gets affected as the crowd movement becomes stagnant in the center.
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Interview: Photographer 14 Sept 09, 9:45pm Do you like the change in the site plan of Times Square? I hate it. Why? People just laze around in centre, dont go home early and dont spend money Does it affect your Business? Yes, less people walk on side-walk so less interaction. Has your profit reduced? Yes, it has. Did you like earlier site plan? Ya, people kept moving on side walk due to traffic in centre, so more interaction. Where are you from? Bronx Due you like Times Square? No, but I work here.
Interview: Tourist from Oman 14 Sept 09, 10.pm Is this your first time? Yes What do you like about times square? I love the lights and energy. Did you roam around the place? Yes, but I like the view from centre. How did you arrive at times square? By tourist bus. Would you take a chance of getting away from centre to side-lanes? Hmm I dont think there is much to see in those lanes apart from broadway shows I guess.
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Interview: NewYorker 14 Sept 09, 9:50pm Do you work at Times Square? Yes What is your Time schedule at work? I reach office at 9.00 a.m. and leave at 6.00 p.m. Do you get bothered by crowd during these times of the day? Ofcourse, during peak hours, lot of crowd, traffic etc. I hate it. Is there any alternative escape from crowd? I dont think so. Do you spend time any amount of time sitting at Times square? No, I never get out of my office. Except for lunch sometimes. Do you like Times Square? Not really. Would you come to Times Square with friends or family? Not really Where do you stay? In Queens
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Define: Problem Primary: The Crowd Navigation The crowd flow of times sqaure is unstructured. These areas surrounding times square are under utilized. They can be used to regulate the density of crowd gathering on times square. Crowd Intention People visiting times square include Tourist and New Yorkers (majorly who work there). Tourist want to explore the area while New Yorkers want a quick exit. Thus based on the intention, navigation can be structured considering the areas surrounding times square.
Secondary: Business on Times Square Being a popular tourist destination Times square has number of souvenir shops, restaurants, food stalls etc. Out of these some are popular while others are not. The shops that are in the shadowed area ( in the lanes around times sqaure) are affected as they are underutilised. New Site plan The section of Broadway is shut down to provide sitting space. This space gives a panoramic view of times square without traffic interference. The result is crowd gathers in center while pavements are relatively vacant. The business on pavement suffers due to less interaction. Thus navigation can be structured by considering small and large businesses surrounding Times Square. 21
Prototype 1
Prototype 1:
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Prototype 2Prototype 2:
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Scenario: Scenario 1: Lisa works at an office on times square. Today she is running late, as she missed her G train from Brooklyn. Its a peak hour and Times square is packed with tourist. There are various other activities going on and so crowd has gathered at number of places which leads to further delay in movement. She reaches her office an hour late.
Scenario 2: Suzanne is from New York. She works at Times square. Her day has been busy. She is tired and wants to go home and rest.
She dispises the fact that the moment she gets out of the building its going to be crazy because of the tourist. She wants to find an alternative route from her office to subway station, but ends up taking same route everyday as she is tired and doesn’t want to get lost. She hates the fact that she has to buy grocery for dinner on her way back or she might just take away food.
Scenario 3: Micheal has shifted from Delaware to New York. He has a job at Times Square. He is very excited about the big city experience. He loves Times Square. After office hours he makes sure to hang out at one of the restaurants or grab a drink. He is not familiar with the cuisine options around. He wants to meet new people and wants to know more about the city. 27
Go to settings
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Task Flow:
iPhone
via bookmark
Click on the application.
Select the application.
Choose the tags from the given list. eg restaurant.
D is est co ina rre tio ct n . ad
dr es
s
Will show it on the map below
Feed the destination on the main page.
Click on it for directions to start. It will detect your postition. The tag will show on the route.
There will be a search box for the destination on the main interface.
n io at tin ng es ro w is
D ad
Will show error
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Show closest options.
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Click on it for directions to start.
Highlighted route will show on the map
Route will be auto saved in MY ROUTE
Fo br r a ea lo k ng eg e re r st au r
an t
Exit from the application.
For break in the route.
Resume your journey.
ne
o ph ra . Fo sg m ca ll or
Process will be held momentarily
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Place Place a pushpin a pushpin on on desired desired location location
Browse through the pics
Upload a Thumbnail pic
Tag the location
location will get saved in the tags.
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Use Case
Title: Route out. Actors: Working men and women who are pedestrians. Purpose: Fastest way out of the crowd. Give information regarding tagged location. Accomplish: Showing fastest route, Locating groceries, deli’s or restaurants on the way. The initial condition: Entering the destination. The ending condition: Fastest route will be displayed.
Application: • Open the application • Enter destination • Enter tags, if needed • Click search • System show you the fastest route on the map, along with the • tagged location • System will be on hold while phone calls or messaging. • System will auto save the route on saved routes if application ends. • System will allow you to tag your personal favourite locations. • System will let you upload pictures of the locations tagged by you. • On reaching the destination if you quit the application, system will save your route automatically.
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Site Map:
1.0.0.0.0 Home
2.0.0.0.0.0.0 Quick Route
2.1.0.0.0.0.0 Feed In
2.1.1.0.0.0.0 Destination
2.1.1.1.0.0.0 Filter Zip code 2.1.1.1.1.0.0
2.1.1.2.0.0.0
Map
Filter name
2.1.2.0.0.0.0 Saved Routes
2.1.2.1.0.0.0 Saved Shared
2.1.3.0.0.0.0
info
2.1.1.1.1.1.0
2.1.1.1.1.2.0
2.1.1.1
Break
Rate
Share
2.1.1.1.1.1.1
2.1.1.1.1.2.1
2.1.2.1.1.0.0 Contacts
Save and Quit
Key Words
2.1.1
Put rating
2.1.1.1
Contact
0.0.0
3.0.0.0.0.0.0 Leisure Route
3.1.0.0.0.0.0 Feed In
1.1.2.0.0
2.1.1.1.2.1.0
o
comments
1.1.3.0
e
1.1.3.1
ts
3.1.1.1.0.0.0 Filter by restaurant
Record route
3.1.1.0.0.0.0 Best in Newyork
Filter by Shopping
My Favorites 2.1.1.1.1.4.1
4.1.0.0.0.0.0
3.1.1.1.0.0.0
2.1.1.1.1.4.0
Add pushpin
4.0.0.0.0.0.0 Explore
2.1.1.1.1.4.2 Add Photo
3.1.1.1.0.0.0 Filter by Tourist destination
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Wire Frames: AT&T
12:34 PM
12:34 PM
AT&T
R
Quick Route
Type the Destination, ZIP code: Cancel
1 Times Square Plaza
Key Word De
Leisure
Deli Dunkin Donut
E
Q W E R T Y U I O P
Explore
A S D F G H J K L Z X C V B N M .?123
space
@
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return
R
My Route
Route
12:34 PM
AT&T
12:34 PM
AT&T
A
Route 15
Route 15
s
s
Break if clicked on the location application will quit and save
0:05:00
0:04:00 PushPin
0:05:00
PushPin
0:00:00
Break
Break
00.70km
00.70km Total Distance
Total Time -Break
1.00km
Total Distance
Total Time -Break
00:08:00
00:08:00
1.00km
Distance Covered
Average Distance
Distance Covered
Average Distance
00.55km/h
05.40km/h
00.55km/h
05.40km/h
Shortest route might be through the building.
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12:34 PM
AT&T
12:34 PM
AT&T
Route 15
Route 15
John Doe
s
s
calling mobile‌
Public
Friends Jasmeet, Rita
0:05:00
0:05:00 PushPin
0:00:00
PushPin
0:00:00
Break
Break
00.70km
00.70km Total Distance
Total Time -Break
Total Distance
Total Time -Break
1.00km
00:08:00
1.00km
00:08:00
Distance Covered
Average Distance
Distance Covered
Average Distance
00.55km/h
05.40km/h
00.55km/h
05.40km/h
AT&T
12:34 PM
12:34 PM
AT&T
A
R
Quick Route
Type the Destination, ZIP code: Cancel
1 Times Square Plaza
Key Word R
Leisure
Restaurant
R
Q W E R T Y U I O P
Explore
A S D F G H J K L Z X C V B N M .?123
space
@
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return
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12:34 12:34PM PM
AT&T AT&T
12:34 PM
AT&T
Route 15
Route 15 s
s
Public
Quick Route Zaytoons
Friends Jasmeet, Rita
Cuisine: Middle Eastern Rating:
Zaytoons Cuisine: Middle Eastern Rating:
Leisure
0:04:00 0:05:00
PushPin
00.70km Total Distance
Explore
1.00km
0:04:00 PushPin
0:05:00
00.70km Total Time -Break
00:08:00
Distance Covered
Average Distance
00.55km/h
05.40km/h
Total Distance
Total Time -Break
1.00km
00:08:00
Distance Covered
Average Distance
00.55km/h
05.40km/h
AT&T
12:34 PM
12:34 PM
AT&T
s Time
00:00:50 Distance
00:01km/h Map will change on the basic of search.
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12:34 PM
AT&T
s
Time
00:00:50 Distance
00:01km/h
Search R
R
Q W E R T Y U I O P A S D F G H J K L Z X C V B N M .?123
space
@
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return
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Look:
AT&T
12:34 PM
Route Out Route Out Route
ut
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AT&T
12:34 PM About
Make the choice of a right route at the right time and transform the mundane activity of walking into an enjoyable experience. The Quick route option will show the fastest exit based on crowd movement. It will indicate the shortcuts through the buildings on the route. The Leisure route option will indicate maximum places of interest on the route. The explore option will help in navigating through unknown routes without getting lost.
12:34 PM
AT&T
Saved Route
Antique shop road Green door deli Towards tillies Route 21 Route 18 Green door deli Towards tillies Antique shop road 49
12:34 PM
AT&T
Route
ut
Select Route
Quick Route
Leisure
Explore
Cancel About
Quick 12:34 PM
AT&T
Quick
My Cancel Routes
Cancel
Type the Destination, ZIP code: 1 Times Square Plaza
Key Word De Deli Dunkin Donut
Cancel Done
E
Q W E R T Y U I O P A S D F G H J K L Z X C V B N M .?123
space
@
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return 51
AT&T
12:34 PM
00.20
12:34 PM
AT&T
Quick: Times Square Plaza
Times Square Plaza
Solution
Start Route Start
Select Route
Saved Route
About 53
Short cut option will only appear in Quick route
12:34 PM
AT&T
Quick: Times Square Plaza
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Times Square Plaza
Available short cut to Ave 18
Macy’s
Select Route
Saved Route
About
AT&T
12:34 PM Quick: Macy’s
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Macy’s
Select Route
Saved Route
About 55
Below displayed screen shows up when you click small button next to macy’s on the map. Thus it has only back button.
12:34 PM
AT&T
Macy’s Info MACY'S HERALD SQUARE 151 West 34th Street New York, NY 10001 212/695-4400 Today's Hours : 9:00AM - 11:00PM
Jelly Bean This one has lot of change rooms.
Amanda yay :) finally found my calvin klein black dress
NamYin Awesome christmas decorations.
Seamor Butts :) :p
All the routes that are recieved in share, would be saved in my routes. Rating is based on your location. If you are on the route, rating would be done for the entire route.
AT&T
12:34 PM
+
Quick: Macy’s
Rate Share Save
Select Route
Saved Route
About 57
Below displayed page show up while sharing the route with friends and thus doesnt need to be self navigated.
AT&T
12:34 PM Share: Contact
A Aaron Amirita Asa Amanda Anish Adil Adam Amar Anikesh
AT&T
12:34 PM Save: Photo
Add push pin Click and upload photo
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AT&T
12:34 PM
AT&T
12:34 PM
Delete Upload photo
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Leisure route Leisure Route is largly tourist oriented.
AT&T
12:34 PM
My Cancel Routes
Leisure
Cancel
Type the Destination, ZIP code: 1 Times Square Plaza
Key Word De Deli Dunkin Donut
Cancel Done
E
Q W E R T Y U I O P A S D F G H J K L Z X C V B N M .?123
space
@
.
return
AT&T
12:34 PM
00.20 63
12:34 PM
AT&T
Leisure: Times Square Plaza R15
Times Square Plaza
Start Route Start
Select Route
Saved Route
About
12:34 PM
AT&T
Leisure: Times Square Plaza
+ R15 R15
1 Times Square Plaza
Macys
Select Route
Saved Route
About 65
Explore route
Explore AT&T
12:34 PM
My Cancel Routes
Explore
Cancel
Type the Destination, ZIP code: 1 Times Square Plaza
Key Word De Deli Dunkin Donut
Cancel Done
E
Q W E R T Y U I O P A S D F G H J K L Z X C V B N M .?123
space
@
.
return
AT&T
12:34 PM
00.20
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Pedestrian can throughly explore the route. Search engine will be helpful in the case of losing direction when intended, by showing an alternate route
12:34 PM
AT&T
Explore: Times Square Plaza R15
Times Square Plaza
Start
Select Route
Saved Route
About
AT&T
12:34 PM
+
Times Square Plaza
Select Route
Saved Route
About 69