Anna Somlai – Graphic Design Portfolio – 2021

Page 1

branding

typography

print design

editorial

packaging

graphic design portfolio

anna somlai / nanamasilo

diploma project

exhibition

photography

2018—2021



anna somlai / nanamasilo

1

introduction

2

branding

2.1

personal identity

10—15

2.2

branding — flowpow

2.3

branding — woah

3

typography

3.1

flash font

3.2

flame blackletter

portfolio

2018—2021

6

diploma project

7

exhibition

7.1

arc

132—141

16—49

7.2

godot

142—143

50—57

7.3

hvg

144—145

8

photography

60—71

8.1

quarantine series

148—161

72—75

8.2

digital wanderers

162—165

8.3

inner space, outer skin

166—173

6—7

4

print design, editorial

4.1

risography — anima

4.2

gold print — dragons

84—91

4.3

book design — momo

92—95

4.4

magazine — imprefect

96—101

4.5

digital drawings

102—113

5

packaging

5.1

packaging redesign

116—117

5.2

wine label design

118—121

78—83

124—129


introduction


anna somlai / nanamasilo

portfolio

2018—20211


6

introduction

statement

hi! my name is anna somlai and i am a graphic designer specialized in branding, typography, print design and illustrations. as a visual artist with the name nanamasilo i am also keenly into photography and generative art experiments. i am a conceptual thinker with a problem solving attitude.


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anna somlai / nanamasilo

behance:

nanamasilo

instagram:

nanamasilo.grafik

portfolio

1


branding


anna somlai / nanamasilo

2.1

personal identity

2.2

branding — flowpow

2.3

branding — woah

portfolio

2018—20211


10

branding

personal identity

personal project

personal identity description:

My goal was to introduce myself the best way I can by a logo, a slogen and a self-branding. I am always in the move: open to learn something new and I tend to push myself one step further driven by my curiosity. There is something spiritual in this concept, it also reflects my notion about life and being alive: people and nature are always in change, stillness is just an illusion in my view. This is the philosophy of Heracletus: “You never step in the same river twice.”

slogen:

“moving spirit.”

logo:

sa

It is a monogram logo: in Hungarian my first name comes second.

movement in the logo:


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anna somlai / nanamasilo

portfolio

2.1


12

branding

added dimensions:

personal identity

personal project


13

anna somlai / nanamasilo

note:

portfolio

the logo’s negative space gives the shape of the symbol set

2.1


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branding

personal identity

personal project


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anna somlai / nanamasilo

portfolio

2.1


16

branding

flowpow

university project

flowpow, branding description:

Flower power was a slogan used during the late 60s and early 70s as a symbol of passive resistance and non-violence ideology. This is where the brand name comes from. Flowpow can be a feeling with a message that I accept myself no matter who I am or how I look like. My heart is full of love regardless anything and I am kind to the world. I am proud to spread it not only with words but also through what I wear. I’m in love with beauty so I wear beautiful tattoos on my body – even on my face for anyone to see, because I want to share this feeling with people including you.

slogen:

‘Let me be_’ The slogan supports the concept. ‘Let me be, let me exist and think the way I can by nature’ is the basic meaning of it. It is about self-acceptance. However, we can also use it — by filling the gap —, in a specific way highlighting our very own nature or our momentary thoughts, feelings. Thus, the otherwise universal slogan can be easily adapted to the individual, too. I am going to illustrate this by bringing a few examples without being exhaustive.


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anna somlai / nanamasilo

portfolio

2.2


18

branding

patterns:

flowpow

university project

Here are some juicy shapes of the logo letters that can be used to create playful patterns or other graphic design elements in different ways. It is important to keep the proportions of letters formed, not stretched or italicized.


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anna somlai / nanamasilo

portfolio

If you want to make pattern, you can arrange the forms like in the logotype or fit on one line:

Usually patterns are made with copies. Let’s think of lego. This is a kind of construction game as we wrap the letters on top of each other

You can align the forms to each others bottom and top. On the identity card I used this solution:game as we wrap the letters on top of each other

2.2


20

branding

note:

flowpow

Here I’m explaining, how to make gaps into the pattern so it becomes more unique.

university project


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anna somlai / nanamasilo

portfolio

2.2


22

branding

colours:

flowpow

university project

The Flowpow colour palette is made up of seven colors including black and white. The different choices of colours are based on the same philosophy as the brand intended to convey. The color scheme is a bit

Black 6 C

107 C

2339 C

#000000

#FF4800

#FFEC00

#FF9F8F

9005

2005

9005

9005

9005

0; 0; 0; 100

0; 80; 94; 0

4; 0; 90; 0

0; 50; 38; 0

44; 0; 18; 0

0; 0; 0

255; 72; 0

255; 0; 236

255; 159; 143

128; 255; 240

#80FFF0

0921 C

2388 #2E4C9A 5005 92; 74; 0; 0 0; 15; 255

1655 C

PATONE: HEX: RAL: CMYK: RGB:

reminiscent of the ‘70s fashion.


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anna somlai / nanamasilo

portfolio

2.2


24

branding

flowpow

university project


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anna somlai / nanamasilo

emojies in use:

portfolio

2.2


26

branding

flowpow

university project


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anna somlai / nanamasilo

let me be sensitive!

portfolio

2.2


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branding

flowpow

university project

let me be me!

fun


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

let me be wild!

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

let me be overflowing!

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

+ patterns note:

These letterforms have a high potential to become a pattern.

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


46

branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


48

branding

flowpow

university project


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anna somlai / nanamasilo

portfolio

2.2


50

branding

woah

university project

woah, branding description:

Woah is a concept, a fictional sex streaming website that main goal is toentertain the audience: make them curious and delighted about its content by refreshing design elements. It intends to be smartly simple, avoiding the obvious or confirmed ways of visual communication. It has an openly humorous approach with even some art references hidden at first sight.


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anna somlai / nanamasilo

portfolio

2.2


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branding

design elements:

woah

university project


53

note:

anna somlai / nanamasilo

There is a handy, responsive icon set which can be used on any platforms. Behind the pixel icons there is an idea I wanted to play with: some algorythms generate pixels to hide sexual content.

portfolio

2.2


54

branding

the responsive icon set:

woah

university project


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anna somlai / nanamasilo

portfolio

2.2


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branding

woah

university project


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anna somlai / nanamasilo

portfolio

2.2


typography


59

anna somlai / nanamasilo

3.1

flash font

3.2

flame blackletter

portfolio

2.2 2018—2021


60

typography

flash font

flash font

university project


has a strong personality with clean-cut lines and

with it if you feel like.

headers and it is very easy to play or experiment

low-contrast. It is ideal for poster design, scripts,

anna somlai / nanamasilo

face with geometric and sharp characteristics. It

Flash font is a contemporary grotesk display type-

61 portfolio 3.1

description:


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typography

flash font

university project


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anna somlai / nanamasilo

accented characters:

portfolio

3.1


64

typography

flash font

university project


playing around

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anna somlai / nanamasilo

portfolio

3.1


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typography

flash font

university project

second version with alternates

numbers:


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anna somlai / nanamasilo

letters:

portfolio

3.1


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typography

flash font

university project


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anna somlai / nanamasilo

portfolio

3.1


70

typography

flash font

university project


71

anna somlai / nanamasilo

portfolio

3.1


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typography

flame blackletter

numbers:

numbers:

numbers:

numbers:

300

university project


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anna somlai / nanamasilo

portfolio

3.1


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typography

flame blackletter

university project


75

anna somlai / nanamasilo

portfolio

3.1


print design


77

anna somlai / nanamasilo

4.1

risography — anima

4.2

direct color — chinese dragons

4.3

book design — momo

4.4

magazine — imprefect

4.5

digital drawings

portfolio

2018—2021 3.1


78

print design

risography

university project

ANIMA size / pages:

A3, 24+4

colors:

Fluor Orange and Teal. A reason why risography is a fun thing to do.

description:

I illustrated Thom Yorke’s (The Radiohead’s frontman) latest studio album called ANIMA. He is my favourite artist whose music has a huge impact on me and this album is so electronic and weird that I thought it might be fun to illustrate the songs. At first, I tried to understand and process the lyrics but those are as abstract as the music, so what I could do was just somehow feel them and pick some symbolic words to work with. I gave birth to those surreal geometric illustrations that reflects the electronic beats and the alienated, industrial feeling.


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anna somlai / nanamasilo

portfolio

4.1


80

print design

risography

university project


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anna somlai / nanamasilo

portfolio

4.1


82

print design

risography

university project


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anna somlai / nanamasilo

portfolio

4.1


84

print design

illustrations

university project

chinese dragons description:

Illustrations with a special direct color (gold) print technique.


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anna somlai / nanamasilo

portfolio

4.2


86

print design

illustrations

university project


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anna somlai / nanamasilo

portfolio

4.2


88

print design

illustrations

university project


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anna somlai / nanamasilo

portfolio

4.2


90

print design

illustrations

university project


91

anna somlai / nanamasilo

portfolio

4.2


92

print design

book redesign

momo, book redesign size / pages:

120x180 mm, 259+4

color:

1+1 grayscale

description:

The book was written by Michael Ende. A beautiful one.

university project


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anna somlai / nanamasilo

portfolio

4.3


94

print design

book redesign

university project


95

anna somlai / nanamasilo

portfolio

4.3


96

print design

magazine

university project

i’mperfect magazine size / pages:

120x180 mm, 259+4

description:

I’mperfect is a fictional magazine, the title refers to the imperfections of the human body, but it can be read as ‘i’m perfect’ also. I find diversity beautiful. This is a hybrid of a sience & fashion magazine.


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anna somlai / nanamasilo

portfolio

4.4


98

print design

magazine

university project


99

anna somlai / nanamasilo

portfolio

4.4


100

print design

magazine

university project


101

anna somlai / nanamasilo

portfolio

4.4


102

print design

digital drawings

digital drawings description:

A collection of my various illustrations.

university project


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anna somlai / nanamasilo

portfolio

4.5


104

print design

digital drawings

university project


105

anna somlai / nanamasilo

portfolio

4.5


106

print design

illustrations

university project


107

anna somlai / nanamasilo

portfolio

4.5


108

print design

digital drawings

university project


109

anna somlai / nanamasilo

portfolio

4.5


110

print design

digital drawings

university project


111

anna somlai / nanamasilo

portfolio

4.5


112

print design

digital drawings

university project


113

anna somlai / nanamasilo

portfolio

4.5


packaging


115

anna somlai / nanamasilo

5.1

packaging redesign

5.2

wine label redesign

portfolio

4.5 2018—2021


116

packaging

dunakavics candy

university project

dunakavics print:

CMYK + a white direct color layer under that

paper:

Netturo Oltremare 280 g

description:

Dunakavics is a Hungarian retro candy in the market, being sold in a plastic bag. I redesigned the packaging that became multifunctional. There is a poem hidden in it about the Duna (Danube river) and also it is possible to play with the package as i wanted to entertain and educate children at the same time.


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anna somlai / nanamasilo

portfolio

5.1


118

packaging

wine labels

koháry, wine labels

university project


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anna somlai / nanamasilo

portfolio

5.2


120

packaging

wine labels

university project


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anna somlai / nanamasilo

portfolio

5.2


diploma project


anna somlai / nanamasilo

portfolio

5.2 2018—2021


124

art fair

graduation project

university project

INFODEMIC description:

As I wanted to experiment with generative tools, I have chosen a topic to which this method applies. I have experimented with this node based software – running through the browser –, through a year to be able to execute the ideas I had. What we see is real time generated and there is an interactive virtual exhibition in which we can look around to see the posters with their constantly moving content.

concept:

This project was created with the intention to call the attention to a current social problem. Infodemic is a phenomena that came with the growing digitazation: information can spread more rapidly with the expansion of social media and internet use. In these circumstances hand in hand with a worldwide pandemic we already hardly find what the valid content is and what we can trust in. There is another outbreak on the horizon: this is the mass of information we face with day after day. Rumours, fake news, conspiracy teories, misleading information have turned to be easily viral. As a respond to this situation I have created a poster campaign. The generativeness appears in three aspects: in what we see, read and hear. Generativity often comes hand in hand with randomness and this is a core element here. In this way the visual doesn’t have any meaning, but it is striking and spectacular just like those click-hunter news. What we read is totally incomprehensible: I have reused fake news from snopes.com and I’ve generated random word order or letter order (in case it is just a single word) from them. For the sound I have collaborated with Fausto Mercier sound designer who generated the noise. The whole project reflects that collective state of mind we have caused by disinformation, misinformation and malinformation. It causes confusion, mistrust and anxiety in the individual. The work is consciously internet based. The visual design relies on the aesthetics of the software.


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anna somlai / nanamasilo

portfolio

6


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anna somlai / nanamasilo

portfolio

6


128


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anna somlai / nanamasilo

129

portfolio

6


exhibitions


131

anna somlai / nanamasilo

7.1

arc

7.2

godot

7.3

hvg

portfolio

6 2018—2021


132

exhibition

4 billboards

ARC contest & exhibition

19. and 20. ARC contest

description:

ARC is a Hungarian non-governmental organization announcing a contest and an exhibition every year with a chosen important topic. An exhibition that is open to anyone aiming to react, criticize, and call attention to worldwide and domestic challenges and problems. Indeed most of the billboards reflected the pandemic in 2020 or the climate change in 2019, while a number of them discussed, as usual, Hungarian political and power „curiosities”. The ARC public exhibition started in 2000 with the aim of refreshing the national promotion culture of public billboards. Ever since, it has grown critical of politics and worldwide phenomena, and has moved towards urban street art. Somewhat awaited then, it mostly manages to address and attract younger generations.

i am attending to the contest since 2019 where my works has been selected and exhibited each year.


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anna somlai / nanamasilo

portfolio

7.1

Phenomenon, Bikás Park, Budapest, 2020

artworks:

New Species

2019

Gen Z

2020

F*CK THAT. I am leaving.

2020

Phenomenon

2020


134

exhibition

title:

4 billboards

ARC contest & exhibition

New species with peculiar behavior: Hungarian politicians during climate change


135

anna somlai / nanamasilo

portfolio

place:

year:

district 14, Budapest

7.1

2019


136

exhibition

title:

F*CK THAT. I’m leaving.

4 billboards

ARC contest & exhibition


137

anna somlai / nanamasilo

portfolio

place:

year:

Bikás Park, Budapest

7.1

2020


138

exhibition

title:

Gen Z

4 billboards

ARC contest & exhibition


139

anna somlai / nanamasilo

portfolio

place:

year:

Bikás Park, Budapest

7.1

2020


140

exhibition

4 billboards

ARC contest & exhibition


141

anna somlai / nanamasilo

portfolio

7.1


142

art fair

photography

GODOT institute of contemporary art

teach me, i’m listening description:

The Godot Art Fair is a contemporary art fair featuring the youngest artists in the country. They select works each year and during the event they make them available for guerilla prices to everyone.

place:

GODOT Institute of Contemporary Art

artwork:

60x40 cm giclée print on dibond, 1/10

year:

2020


143

anna somlai / nanamasilo

portfolio

7.2


144

exhibition

digital drawing

HVG weekly

leasure time description:

HVG is Hungary’s leading economic and political weekly both in terms of circulation and readership. They organized an art contest about women in the topic of our pleasurable daily habits.

place:

Arena Mall, Budapest

artwork:

digital illustration

year:

2019


145

anna somlai / nanamasilo

portfolio

7.3


photography


147

anna somlai / nanamasilo

7.1

quarantine series

7.2

inner space, outer skin

7.3

digital wanderers

portfolio

7.3 2018—2021


148

photography

quarantine series

personal project

what nana has been doing in 2020 description:

Every day I seized my momentary moods, feelings, or thoughts at the time of the first wave and took some photographies. This became a part of my daily routine. I needed to contact people somehow, so I intended to use my photo posts as an open diary and also a channel of communication between me and the audience (you). I shared these photos on social media such as Instagram and Facebook. I got so much attention and reaction on my posts that I really felt connected in my loneliness. This was a collective loneliness.

concept:

Most of the cases (more with the time) the photographies point in a surreal direction. This happens for a reason: I felt this period extremely surreal even with the fact, this happens with me also when the life is normal. To be alive, to do stuff, to follow rules, to be a part of an organized society, the whole construction is sometimes surreal and also wondrous. Now everybody had the chance to experience how weird the existence is sometimes... So there is a somehow organized system with plenty of local and worldwide problems. We knew that at some point a catastrophe will come, the anxiety was (is) always in the air. We were almost waiting for the moment when this anxiety takes shape instead of uncertainity, when a disaster is comes with a great tragedy but with the hope that change comes with it: mankind can consider about what is important in life and what is not, our ability to cooperate and taking care of others might come to life again.

process:

I had very limited tools at home in my rental flat, while everything was closed. Creativity was needed in these circumstances. Sometimes with sadness, sometimes with anger or nervousness or hope or hopelessness or with the feeling that this is the greatest time for creation I started to think in colors and shapes and objects...


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anna somlai / nanamasilo

portfolio

8.1


150

photography

quarantine series

personal project


151

anna somlai / nanamasilo

portfolio

8.1


152

photography

quarantine series

personal project


153

anna somlai / nanamasilo

portfolio

8.1


154

photography

quarantine series

personal project


155

anna somlai / nanamasilo

portfolio

8.1


156

photography

quarantine series

personal project


157

anna somlai / nanamasilo

portfolio

8.1


158

photography

quarantine series

personal project


159

anna somlai / nanamasilo

portfolio

8.1


160

photography

quarantine series

personal project


161

anna somlai / nanamasilo

portfolio

8.1


162

photography

digital wanderers

university project

digital wanderers description:

This project i created in collaboration with my friend Zsófia Bányai in 2019 summer, throught a week at an abandoned area.

concept:

Most people know the popular idea that nature recaptures all what inherently belongs to it. What if digitality insinuated into nature and entered into some kind of symbiosis with it? The future is here, we live a life that we could never imagine before. The atmosphere is mystic, as if we were in a sience-fiction movie...


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anna somlai / nanamasilo

portfolio

8.2


164

photography

digital wanderers

university project


165

anna somlai / nanamasilo

portfolio

8.2


166

photography

outer skin, inner space

MODEM

outer skin, inner space description:

I was asked for a collaboration with the Rotterdam based Hungarian photographer Csilla Klenyánszki by the MODEM (Modern and Contemporary Arts Centre, Debrecen) to make an art project. We focused on the core element we all experienced meanwhile the pandemic: the feeling of lack. Csilla has a little boy, so in her case it was the lack of lonelyness, in my case it was the feeling of isolation. This project for me was a continuation of an already existing project I made when the first lockdown happened: the continuation of What Nana Has Been Doing in 2020.

concept:

I’ve given ’Outer Skin, Inner Space’ as a title that has lots of underlying meaning. My starting point was searching for what it really means to me to feel like home these days. I was thinking in psychics. Outer skin is a symbol of both connection and separation as this is our skin’s funkcion. If we mix the words up like inner skin (and outer space) it refers to the uterus that embraced, feeded and protected us. When we cover our whole body with a blanket and get a hot delicious drink, these things are probably gives us similar feeling so we calm down. Inner Space refers to our inner universe, our thoughts, ourselves we live with and be with 0-24. So the title is tricky, if we mix up the words like outer space and inner skin, we get two other concepts that extends the meaning of the whole project and gives more explanation.


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anna somlai / nanamasilo

portfolio

8.3


168

photography

outer skin, inner space

MODEM


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anna somlai / nanamasilo

portfolio

8.3


170

photography

outer skin, inner space

MODEM


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anna somlai / nanamasilo

portfolio

8.3


172

photography

outer skin, inner space

MODEM


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anna somlai / nanamasilo

portfolio

8.3


design:

anna somlai / nanamasilo

year:

2021




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