M ARKETING C ONCEPT A ND D ifference b etween
m arketing a nd s elling
WHAT IS MARKEETING?
“MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need”
Marketing concept
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept
Difference between marketing and selling ď ˝
According AMA : an organisational function and
a
set
of
communicating customers
and
relationships
in
processes
for
creating,
and
delivering
value
for
managing
customer
ways
that
benefit
organization and its stakeholders.
to the
“SELLING is a process of transferring a product or service to a buyer at a price regardless of his or her need”
Marketing starts with the buyer and focuses constantly on buyer’s needs. Selling starts with the seller and is preoccupied all the time
with the seller’s needs
Marketing convert “customer needs” into products. Selling convert ‘products’ into Cash
Marketing as a customer satisfying process Selling as a goods producing process
In marketing ‘Customer satisfaction’ is the primary motive In selling Sales is the primary motive
Marketing is more ‘pull’ than ‘push’ Selling involves ‘push’ strategy
Marketing includes the activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc Selling is a part of marketing
ď ˝
Marketing starts with before the production of goods and services, Selling comes after production and ends with the delivery of the product and collection of payment.
ď ˝
Marketing find the right products for customers. Selling to find the customers for products.
Marketing views the customer as the very purpose of the business. Selling views the customer as the last link in the business ď ˝