Event Package
Event Poster The poster features an illustrated version of the Racing Louisville stadium, which will be the home of the championship game. In addition to basic shapes, the stands of the stadium are made using the names of all ten of the current NWSL teams.
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Print Publication Advertisements The full-page print ad highlights the city of Louisville itself with its famous bridge and skyline. Meanwhile the half-page ad brings the spotlight to the tournament itself and its trophy.
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Web
Solcial Media Posts The three-part social media post informs fans of the schedule using the Louisville skyline and other tournament imagery. Both the web banner and mini add are animated to attract a user’s attention. The banner features a rolling soccer ball that reveals information about the tournament, while the mini ad presents the trophy with a flickering spotlight.
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Animated Web Advertisements
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Event ID Badages
VIP Badge
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Each ID badge is color coordinated for quick personnel identification. The VIP receive the gold color, that while be produced on a holographic material, to signify thier higher ticket status, while general admission receives a black pass with gold detailing to simply match the event. Meanwhile the event staff with be represented with Racing Louisville purple to clearly separate them from all spectators.
Event Staff Badge
General Admisision Badge
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Championship Trophy This new trophy highlights the motion of a soccer ball, while referencing specific iconography from the event’s branding. On the body of the trophy are stars that represet the six playoff teams. The base of the trophy is in the shape of a pentagon which mirrors the shield in the logo. This mockup is made up of wood, blown glass and brass. All materials were supplied by One Eared Cow Glass of Columbia, South Carolina.
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Championship Trophy
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