Organized by
CHA International
The MENA Travel Awards 2014 “Powered by Service Quality” May 7th 2014 Al Meydan Hotel, Dubai, UAE Since 2004 the Annual MENA Travel Awards have been celebrating the regions success with each year becoming bigger and better. It is now widely recognized as a benchmark achievement for any hotel hospitality chain in the region.
THE VISION “Through the team spirit we will attain the Total Commitment and Synergy of our industry for reaching the ultimate in performance; we will corroborate professionalism in the Middle East and North Africa Travel Industry, and together we will make a True Difference”
THE MISSION To achieve excellence and eminent endurance in the Middle East Hospitality industry global aspiration, through:
Annually recognizing and rewarding real virtuosities and superior services in the region. Encouraging even higher standards and applaud the exceptional effort made by so many of the Industry members. Stimulate the Hospitality competition spirit in order to reach higher levels of brilliances, within the region. Motivate the cooperation and team work amongst the industry's various segments, develop value packages and better provide the end users with regional value added services. www.menatravelawards.com
Key Facts 800 Decision Makers in attendance. Participants represent the World’s Top Hotels and Brands. The 2013 awards had record enrollments.
Our Annual Attendance The MENA Travel Awards have experienced growth in enrollments and attendances year after year with exception of 2009 due to the Arab Spring unrest in the region causing the awards to go on hold for two years. The return of the awards in 2012 showed a high turnout despite the challenges in the region. In 2013, the awards flourished with record enrollments and an attendance of approximately 800 industry professionals. The enrollment season has just begun and 2014 awards event is expected to be another record breaker! The attendees are the Decision Makers of the world’s top hotels, management, and brands including General Managers, Presidents, Regional Executives, Owners, and Owning companies.
Key Facts Buzz on Social Media. The event will be broadcast Live on the Internet. Exposure in major industry publications. Opportunity to be interviewed on National Television.
Media Exposure Over the years the MENA Travel Awards have had a substantial quantity of press exposure in print and web publications . Additionally, the entrants and winners increase the Internet exposure through posting about the event on Social Media. Every year the event has been covered by City7 TV and CNBC Arabia. Sponsors are able to be interviewed gaining exposure for their brand on National Television. We will be highlighting the awards on our YouTube channel as well as broadcasting streaming Live on the Internet. * See examples of past press released on the final pages.
Key Facts CHA has long term relationships in the industry. Voting by the end users that is strictly audited. Current sponsors return year after year as partners. Event Sponsorship is a powerful marketing tool. - Reach out and touch a Targeted audience. - Easy and Effective visibility for your brand. - Showcase your top products.
Event Sponsorship An Opportunity for your Brand In recent years, more and more companies have shifted marketing dollars to event sponsorship. Sponsoring the right event is a powerful marketing tool allowing your business to connect with a targeted market of key contacts. You can build and maintain your company’s brand through effective visibility by having the ability to reach out and touch the audience. Leveraging your business in a niche market can cultivate long term association for your brand thus providing a true return on your investments and objectives. The industry leaders of the hospitality sector are drawn to the MENA Travel Awards organized by CHA International because of our long term relationships in the hospitality community and the credibility of the awards process with voting by the end users that is strictly audited to ensure integrity. Our sponsors are never just with us for one year. They continue to support the awards year after year because they consistently add value to their business. We are looking for sponsors who will partner with us to continually grow the MENA Travel Awards making it bigger and better with each passing year. This is a profound opportunity to reach out to the leaders of the hospitality industry. Your company can further its’ awareness and the depth of consumer knowledge while enhancing existing branding campaigns and creating positive publicity. Through your presence at the event you will be able to showcase your top products and interact with the attendees.
Partnership through Sponsorship
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SPONSOR BENEFITS
S ILVER
G OLD
Logo on website sponsor page, with your website link Logo on event give away bag
Logo on website sponsor page, with your website link Logo on event give away bag
Dinner Tickets
Logo on the back of event dinner tickets
Logo on the back of event dinner tickets
Event Booklet
Logo in event booklet sponsor page
Logo in event booklet sponsor page
Industry Publications
Logo as a sponsor on the advertisements promoting the event, consecutive issues
Logo as a sponsor on the advertisements promoting the event, consecutive issues
Website Event Bags
Logo on stage back drop or plasma
Stage Back Drop
9 sq. m of display area for promotion of your products
Exhibition Space Dedicated Trophy Package RATE
$30,000 USD
$50,000 USD
** Special Notes: Trophies are limited to 18 sponsors only (+ the two of the Official Sponsor). Screen are limited to 20 sponsors only. Artwork & design of advertisements to be provided b
P LATINUM Logo on website sponsor page, with your website link Logo on event give away bag
D IAMOND
Logo on stage back drop or plasma
Logo on website sponsor page, with your website link Logo placed on event give away bag exclusively on the front side Logo exclusively on the front of event dinner tickets, plus front row round table for 10 at the gala dinner Logo in event booklet sponsor page Logo exclusively on gala dinner menu in event booklet One full 4 color page advertisement in event booklet Logo as a sponsor on the advertisements promoting the event, consecutive issues Exclusive quarter page (one time) advertisement or article sponsor’s design Exclusive strategic placement of logo on stage back drop or plasma
9 sq. m of display area for promotion of your products
12 sq. m of display area for promotion of your products
Logo on the back of event dinner tickets Logo in event booklet sponsor page
Logo as a sponsor on the advertisements promoting the event, consecutive issues
Your company named as sponsor Your company named as sponsor of two of one selected category while selected categories while trophy is trophy is handed out on stage handed out on stage (Platinum, Gold, Silver awards) $70,000 USD
$100,000 USD
. The booth spaces are limited to 25 sponsors only. The Stage Back Drop logos/Plasma by sponsor/advertiser according to the specifications on or before the agreed due date.
Advertising Opportunities EVENT Website Advertisements (with link to your company website)
3”x8” Fixed banner on Event Website 3”x8” Rotating banner on Event Website
Price range $1,400-$2,500 USD
EVENT Program Advertisements (provided to every attendee)
Inside 4 Color Front Cover Inside 4 Color Back Cover Inside 4 Color Full Page Inside 4 Color Half Page
Price range $2,000-$4,000 USD
For further details, please contact our consultant
Nancy J. Worrick In the CHA International Dubai office Nancy@CHA-International.com Direct: +971 4 390 2519 Mobile: +971 52 6671124
Key Facts Global Travel & Tourism contributes 9.3% of the global GDP. Tourism growth is faster than the world economy as a whole. The GCC hospitality market expects to reach 28.3 Billion by 2016. MENA region hospitality growth is above the global average. Tourism can have a broad impact both directly and indirectly.
The Importance of the Tourism and Hospitality Sector The industry of Travel & Tourism (T&T), while a specialized sector in the market, is a significant contributor to the GDP of many countries and can have a broad impact as so many people travel. When tourism flourishes, it has a direct and indirect effect on the GDP by boosting the demand for goods and services through the spending habits of tourists and the increased local employment. In the UAE, tourism accounts for over 30% of Dubai’s GDP. Statistically, according to Alpen Capital’s October 2012 GCC Hospitality Industry Report, “…tourist arrivals to the GCC region has grown at a CAGR of 8.5% over 2002 - 2011, significantly above the global growth of 3.7%.” The countries leading this continued momentum are the UAE, Saudi Arabia, Bahrain, and Qatar. According to Alpine Capital’s report, the GCC hospitality market is expected to grow at a CAGR of 8.1% over 2011 - 2016 bringing revenues to USD 28.3 Billion in 2016. The World Travel & Tourism Council’s Economic Impact Research shows that growth in world Travel & Tourism in 2012 was robust despite many economic challenges. • The total contribution from T&T to the world GDP grew by 3.0% in 2012. This was faster than growth of the world economy as whole (2.3%), and also faster than growth of a number of broad industries including manufacturing, financial & business services and retail. • Taking account of its direct, indirect and induced impacts, T&T’s total contribution in 2012 was US$6.6 trillion in GDP, 260 million jobs, US$760 billion in investment and US$1.2 trillion in exports. This contribution represented 9.3% of global GDP, 1 in 11 jobs, 5% of investment and 5% of exports. • Global T&T contribution to direct GDP in 2013 is forecast to grow by 3.1% and is again forecast to outpace growth of the total global economy (2.4%) in 2013. Longer-term prospects are more positive with annual growth forecast to be 4.4% per year over the 10 years.
For long term growth, the Middle East and North Africa are expected to have approximately 5% growth 2013 – 2023, ranked only after the regions in Asia. *Photography attributed to Emmanuel Eragne, Sarah Ackerman, and Victor1558.
The 2013 WINNERS 5-Star and 4-Star Best 5-star New Hotel Winners
Auris Plaza Hotel Dubai, UAE (Silver) Sofitel Legend Old Cataract Aswan, Egypt (Gold) Hilton Doha, Qatar (Platinum)
Best 5-Star Business / Corporate Hotel Winners
The Ritz-Carlton Doha, Qatar (Silver) Park Hyatt Marina Club and Spa, Jeddah (Silver) Millennium Plaza Hotel Dubai, UAE (Gold) Sofitel Dubai Jumeirah Beach, UAE (Gold) Ritz Carlton Riyadh, KSA (Platinum) W Doha Hotel and Residences, Qatar (Platinum)
Best 5 Star Leisure Hotel Winners
Hilton Luxor Resort & Spa, Egypt (Silver) Bab Al Shams Desert Resort & Spa, UAE (Gold) Hilton Sharm Dreams, Egypt (Gold) Le Meridien Al Aqah Beach Resort, Fujairah (Platinum)
Best 4-star New Hotel Winners
Ramada Deira Hotel, UAE (Silver) Suite Novotel Riyadh Olaya, KSA (Gold) Golden Tulip Hail, KSA (Platinum)
Best 4-Star Business / Corporate Hotel Winners
Ramada Jumeirah Hotel, UAE (Silver) Holiday Inn Dubai - Al Barsha, UAE (Silver) Hilton Cairo Zamalek Residences, Egypt (Silver) Sofitel Alexandria Cecil, Egypt (Gold) Andalusia Hotel Riyadh, KSA (Gold) Holiday Inn Riyadh Al Qasr, KSA (Platinum)
Best 4 Star Leisure Hotel Winners
Al Jahra Copthorne Hotel & Resort, Kuwait (Silver) Bin Majid Beach Hotel, Ras Al Khaimah (Silver) Golden Tulip El Baha, KSA (Gold) Holiday Inn Halfmoon Resort, Al Khobar (Platinum)
The 2013 WINNERS Hotel and Car Rental Best Environmental Hotel Winners
Tamani Hotel Marina, UAE (Silver) Crowne Plaza Abu Dhabi, UAE (Gold) Al Maha, A Luxury Collection, Desert Resort & Spa, UAE (Platinum)
Best Conference Convention Hotel Winners
Hilton Alexandria Green Plaza, Egypt (Silver) Ritz Carlton Riyadh, KSA (Gold) JW Marriott Cairo, Egypt (Gold) Fairmont Heliopolis & Towers, Egypt (Platinum)
Best Price Value Hotel Winners
Villa Rotana, Dubai, UAE (Silver) Holiday Inn Express Dubai Safa Park, UAE (Silver) Hilton Hurghada Resort, Egypt (Gold) Le Meridien Al Aqah Beach Resort, Fujairah (Gold) Grand Millennium Dubai, UAE (Platinum) Holiday Inn Express Jumeirah, UAE (Platinum)
Best Car Rental - International Brand Winners Budget Saudi, Jeddah (Silver) Hertz International, Dubai (Gold) Europcar, Dubai (Platinum)
Best Car Rental - Local Brand Winners
Diamondlease Car Rental, Dubai (Silver) Al Muftah Rent A Car, Doha (Gold) Fast Rent A Car, Abu Dhabi (Platinum)
The 2013 WINNERS Facilities and Project Best Fine Dining Restaurant Winners
The Royal Budha at Holiday Inn Dubai - Al Barsha, UAE (Silver) Tchaikovsky at Marina Byblos Hotel, UAE (Silver) Toshi at Grand Millennium Dubai, UAE (Gold) Peacock Chinese Restaurant at Sheraton Jumeirah Beach Resort, UAE (Gold) La Mer at The Ritz-Carlton Doha, Qatar (Platinum) JW Steakhouse at JW Marriott Cairo, Egypt (Platinum)
Best Spa Winners
Grand Millennium Dubai, UAE (Silver) Sofitel Cairo El Gezirah, Egypt (Silver) The Ritz-Carlton Doha, Qatar (Gold) Mandara Spa at JW Marriott Cairo, Egypt (Gold) Angsana Spa at Wyndham Grand Regency Doha, Qatar (Platinum)
Best Golf Club Winners
JW Marriott Cairo, Egypt (Platinum)
Best Conference / Convention Center Winners
Maritime Jolie Ville Royal Peninsula Hotel & International Congress Center, Sharm El Sheikh, Egypt (Silver) Riyadh Marriott Hotel, KSA (Gold) Hilton Abu Dhabi, UAW (Platinum)
Best Tourism Project Winners
Monte-carlo Beach Club, Saadiyat, UAE (Gold) Dubai Department of Tourism & Commerce Marketing, UAE (Platinum)
About CHA International
C onsultants of H ospitality A dministrators Established in 1998, "CHA International" is a Management Consultancy Firm serving both Hospitality and Corporate industries worldwide. CHA has been named as the World’s Finest in Executive Search. The firm incorporated and registered first in both California and Egypt, its corporate offices locations. In December 2002, the UAE licensed office of "CHA" was launched in the prestigious Media City of Dubai with a successful connection to the business/corporate industries of the GCC community. The Anaheim California Branch was launched in 2004 servicing Northern/Southern America, and the list continued on across the globe. Hence, CHA International today services more hospitality and corporate professionals worldwide than any other Executive Search Firm in the World. In addition to Recruitments, the scope of "CHA" activities ranges from consulting on specific operation/management strategy to direct management contracting. "CHA" believes in retention verse turnover. We are Total Quality Management (TQM) fanatics. "CHA" team members' are seasoned international professionals who are capable of promptly congregating around the projects. "CHA" services Hotel and Restaurant Developers, Owners, and Operators, combining our long and diversified international experiences in the industry with prompt action, flexibility and application of the TQM objectives, principles, philosophy and standards. When it comes to Executive Search, "CHA" teams are experts in locating the best possible candidates for placements in all types of organizations around the world. For over 10 years, we have received the highest recruitment ratings from international and independent companies and many industrial and commercial multinationals as well as government entities. We look forward to new and exciting opportunities and we are well prepared to meet the challenges of the future. None of our accomplishments over the last decade would have been possible without our loyal client's support.
Official Sponsor
Current Sponsors
For further details, please contact our consultant
Nancy J. Worrick In the CHA International Dubai office Nancy@CHA-International.com Direct: +971 4 390 2519 Mobile: +971 52 6671124
www.menatravelawards.com www.cha-international.com