WEBSITE & APP DESIGN
WEBSITE 4 SITE MAPS & WIRE FRAMES 6 PAG E S APP 12 SKETCHES 1 4 D I G I TA L PROTOTYPES 16 FINAL DESIGN L AYO U T
CONTENT
WEBSITE As I was designing and making the changes according to the feedback provided, such as making the fonts clearer, little things started to make more sense. I focused my design on the simplicity of the user’s navigation. I believe users will find this website welcoming, I wanted to recreate a look that would accommodate all targets and allow the users to have a pleasant time while searching for a vehicle. The most challenging part was to find an easy way to organize a lot of information. Overall, from the user flow all the way to the new identity I’ve given to the website, I’m quite happy with the outcome.
1
WEBSITE
SITMAP & WIRE FRAMESE B S I T E
4 WEBSITE & APP DESIGN
2
WEBSITE PAG E S
6 WEBSITE & APP DESIGN
APP I wanted the app layout to be as simple and efficient as possible, so users can find what they are looking for fast. Through my research, I notice that a lot of “search products� app, focused on the search bar as their home page. On this final layout, I wanted to focus more on the car inventory, allowing the users to browse through it right of the bat. At the top bar, there are two options: menu on the left, and search on the right. The search options are more predominant when compared to the first concept and when a specific vehicle is found, the user will get a more vertical set up, allowing more space for the images. The app follows the same characteristics of the web site, so users will easily familiarize themselves with the app layout and navigation.
3
APP
SKETCHES
12 WEBSITE & APP DESIGN
4
APP
D I G I TA L PROTOTYPES
14 WEBSITE & APP DESIGN
5
APP
FINAL DESIGN L AYO U T
16 WEBSITE & APP DESIGN
THANK YOU
DESIGN BY: FERNANDO LOVERRI