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The Symbol

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Brand Manual

Brand Manual

Pottery is a messy process, the rough imperfect textures have key roles in manifesting a unique visual identity for The Clay Factory. These textures, patterns and impressions made using dry brushes are identifiable through the design and compositions created on the pots made by Kumbhar Pottery.

These texture gives away the rawness of their products after firing, or the flooring of the studio after the clay is dried up before getting into the process of clay kneading, textures formed after the paint dries up on the pots including dry brush strokes. The identity brings in the essence of the natural and roughness of the soft clay dough for pottery. Texture in clay maybe be observed of two sorts : one, the texture which is actually a rougness and the other a visual impression of texture which results from broken color, spots, specks or splotches.

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