Los Angeles
NATURAL EXPO
HAIR & LIFESTYLE September 23-24 2017
Exhibitor Package
YEAR
5
THE REEF 1933 S BROADWAY ST DTLA 90007
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LANX SPONSOR PROSPECTUS
Leading the way in NATURAL HAIR in Los Angeles Releasing the Lye
What a great Expo! I will be back next year and I'm bringing my girllfriends Trina First Time Attendee Spent $265
Greetings, It is a pleasure to present the 5th annual Nappywood Los Angeles Natural Hair & Lifestyle Expo (NLANX) exhibitor package. You are invited to join the excitement surrounding NLANX returning to the Reef/Magic Box, 1933 S Broadway, Los Angeles CA 90007 on Saturday and Sunday,September 23-24, 2017 DTLA The Reef/Magic Box show space compliments the NLANX style, held in an opulent, glass showroom atmosphere and spacious area of over 9,000 sq ft helps to enhance your brand and market your products to eager attendees. Our new Eco Lounge & community programming continues to draw consumers and deem NLANX as an unparallel unique experience. NLANX offers two days of an abundant in beauty, economics and health education, several private classroom spaces, two stages for demos and entertainment, plus an exclusive room for progressive dialogue for panels and paid events on Natural hair care, trends and community wellness all under one roof.
NLANX is the largest expo created for consumers with African Descendent Textured Hair on the West Coast. This year over 4,000 Natural Hair Enthusiasts, Beauty Industry Professionals, and Multi-cultural families, Men and Women Consumers and Small Business Owners are expected to come get empowered, network, and shop for amazing products and services. NLANX invites you to view the sponsorship package and branding opportunity for your benefit in engaging thousands of consumers in your products; sell, sample, launch new products; gather consumer feedback and data. Welcome on board, Regi K and Gwen Allen
5 TOP REASONS TO SPONSOR #NLANX2017 1 2
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In 2013 we expected 800 and 2000 showed up; 5 YEARS LATER in 2017 we expect 5000 Natural Hair Enthusiasts and Professionals
Over 75% Attend to buy products, get EDUCATION, HAIR STYLING TIPS and find NEW PRODUCTS and MEET representatives from their favorite brands Meet our Natural Models & Natural hair Ambassadors. Social Media Takeovers REACH OVER 2 MILLION Angelenos, Families & Millennials during the year Bring significant exposure to your brand with face to face customer interaction. Product Launches & Live demos allow for immediate feedback from customers
We attract influencers, naturalistas, professional natural hair practitioners & eager consumers who attend from Northern & Southern California Las Vegas, Phoenix and westcoast
WWW.NAPPYWOOD.COM
LANX 2017
ATTENDEES at a GLANCE
Sponsor Prospectus
68% EDUCATION
93% 25%
FInd New Products
Network
82% WOMEN Average Age: 37 Range 21-60 81% Median Income 52K College Educated: Spends average $175 +
Hollywood Media Panel Kim Kimble LA Hair, Tomike Frazier, Model,Tanya Wright, Orange is the new Black.
THE INDUSTRY 42% Natural Haircare Specialist 33 % Licensed Hair Stylist 17 % Students 7% Barbers &
MEET OUR ATTENDEES Our attendees are mostly African American & multi-cultural women who are interested in natural products for hair & lifestyle. They are passionate about making the buying healhty options for themselves and families They make regular purchases online. They travel with their curl friends and recommend highly using word of mouth and use social media to share their experiences.
INDUSTRY PROFESSIONALS The industry professionals are Natural Hair practitioners both licensed and unlicensed, Barbers, Salon owners and Beauty School Students. Our professionals want more knowledge about caring for curly textured and transitioning hair type, and natural hair styling for Men, Women and children. They want specific curly textured hair educational classes, product knowledge and lifestyle for business growth opportunities.
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FREE EDUCATIONAL SALON STAGE BRAID COMPETITION NATURAL HAIR SHOWCASE
PHOTO BOOTH
2016 ECO LOUNGE & VIP GREEN ROOM
CHILDRENS CURLS & TECH PLAY ROOM BRAID STUDIO
Featured Influencers , Panelist 2017 #TRUST SUMMIT MILLENNIAL SUMMIT & CONCERT #ROOTS N TECH
CONTACT:
LA Natural Expo SEPT 23-24 2017
CUSTOMIZED SPONSORSHIP AVAILABLE Nappywood® - LANX 1933 South Broadway Street Studio 1122 Los Angeles Ca 90007 Contact: 571-ROOTS-13 LANATURALVendor@gmail.com Sales Manager LANX COO 310-710-9520 GWEN ALLEN
VIP Meet & Greet with Lisa Nichols