Neo Science Hub

Vol:1 I Issue: 9 I June 2023

Owned, Printed, Published and Edited by:

Venkata Satya Prasad Potharaju

Executive Editor

Dr Subramanian S Iyer

Sub-Editor/ Repor ter

Rashmi Kumari

Associate Editor

Raja Aditya

Design

Kar thik Beesu

Web Developer

Srinivas Kalyan M

Videography

MUV Ramesh Kumar & T Naresh

Video Editing

P Balakrishna

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Technology never stops changing. Nothing in technology is fixed. Like living things, technology begins, grows, remains, mutates, stagnates, and fades.

You all must have come across these terms: Britannica Enc yclopaedia, landline phones, typewriters, analogue watches, floppy disks, cable tv and STD phone booths to name a few These are now archaic terms, losing their relevance, thanks to Disruptive Technology, they all died a natural death or are in near-death bed due to better technology.

The term disruptive technology was originally coined by Harvard Business School professor Clayton Christensen in 1995 and further expounded in his book The Innovator's Dilemma in 1997

So what is Disruptive technology? Disruptive technology has the potential to replace current practices or systems due to its quantifiable and superior qualities. Technology must change a habit or behaviour and be available to the majority of people in order to be called disruptive

In this issue, we attempt to examine both historical and contemporary technology that has taken the disruptive route.

Disruptive technology can involve new products, business models, technologies, or ways of doing things. It is a new invention that fundamentally alters how consumers, businesses, and the whole sector function.

The world is overwhelmed by the advent of personal computers, Wikipedia, smartphones, smartwatches and direct video streaming, there’s always a new and innovative idea hit ting the market every day, obsoleting the current technology available in the market. For example, due to its high price and physical bulk of dozens of hard-bound volumes, Britannica was unable to compete with Wikipedia, which offers free, online access to over 6 million entries, the majority of which are updated more often. Word processing software, which offers a multitude of features to stylize, copy, and streamline document output, has taken the role of the typewriter. A standard personal computer became a replaceable tool as smartphones were able to connect and access the internet to a larger level Smartwatches proved the death knell for analogue watches, MS PowerPoint software ensured no one uses transparencies on overhead projectors

U.S. companies currently spend on average US$17 million per technology, which shows the importance they place on the agility and competitive edge that disruptive technologies can deliver to the organization CEOs are now prioritizing technology investments

Businesses that don't keep up with changing consumer demands will eventually collapse. Global brands like Eastman Kodak, Nokia, IBM, Blackberry, Polaroid, and HMV believed they were invincible and stayed complacent, which caused them to disappear Interestingly, instead of existing market-leading corporations, disruptive innovations are typically created by outsiders and entrepreneurs in startups

Dr Subramanian S.Iyer Executive Editor

world of ever-evolving technology, it's fascinating take a step back and appreciate the vintage gadgets that paved the way for the cutting-edge mar today.

True Genius