Marketing Strategy
A Case Study
narrato
Contents Airtable's Content Marketing Strategy Airtable Resources Airtable Blog Airtable Inspiration Section Airtable on Social Media Airtable on YouTube Airtable's 'This is How' campaign Airtable Community Forum Podcasts Airtable Templates narrato
Airtable's Content Marketing Strategy
In this case study, we take a deeper look into Airtable's content strategy to understand what they've been doing right.
narrato
Educational Material - Guides, articles, blogs, and support docs Material for developers -Technical content like API docs, custom extensions, and more Content in the Resources section is categorised for different audiencesAirtable Resources narrato
Airtable Blog Simple but informative content like how-to articles, step-by-step guides, tutorials, etc Product-led content marketing approach in their Articles section narrato
Airtable Inspiration
Social proof in the form of customer stories and case studies
Major brands like Netflix, Time, and GitHub also contribute to it
Section
narrato
Airtable on Social Media
Social media content: Blog post promotions, event promotions, polls, and updates
Focus is on building a strong community rather than running after virality
narrato
Airtable on
YouTube Videos on workflow management, design, Airtable tips and tricks, etc Tastefully shot interviews and behind-thescenes of customers testimonials 'Table Talk' series: Team members answer audience questions and share valuable insights narrato
Airtable's 'This is How' Campaign 15-second ads showing different scenarios where Airtable helps a business grow This campaign shows Airtable's versatility and flexibility as their biggest USP narrato
Airtable Community Forum Regular announcements and updates Ask the Community: Users post questions seeking help for using and setting up Airtable Show and Tell: User-generated content Development and integrations narrato
Podcasts
Airtable founders feature in quite a few podcasts spreading the word about their brand
narrato
Airtable
Airtable shares templates for various
cases
Templates
use
They also articles and blog posts recommending the best templates to use for a particular function narrato
Thank You Read the full Case Study on Airtable's Content Marketing Strategy on the Narrato blog https://narrato.io/blog/content-marketingcase-study-on-airtables-contentmarketing-strategy-tactics-and-examplesuncovered/ narrato