CONTENT DISTRIBUTION STRATEGY
7-STEP GUIDE
Set your goals
CONTENTS
Identify your target audience
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Understand the different content distribution channels
Build a content distribution calendar
Repurpose and optimize your content for distribution
Distribute and promote your content on the right channels
Track and measure your performance
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1. SET YOUR GOALS
Set your content distribution goals depending on overall marketing goals
Assign a KPI to each goal
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2. IDENTIFY YOUR TARGET AUDIENCE
Develop a target audience persona
Knowing your audience’s likes, dislikes and behavior helps in content promotion success
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3. UNDERSTAND THE DIFFERENT CONTENT DISTRIBUTION CHANNELS
narrato Website Blog Social media accounts Email Owned Media Social shares Brand mentions Guest posts Interviews News/PR Forums Earned Media Paid social ads PPC ads Influencer marketing Remarketing and retargeting Paid Distribution
4. BUILD A CONTENT DISTRIBUTION CALENDAR
Lay out your content distribution plan along with timelines on Narrato's content calendar
Visually track all the planned tasks
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5. REPURPOSE AND OPTIMIZE CONTENT FOR DISTRIBUTION
Short social media posts
Infographics for Instagram or Pinterest
Short videos for YouTube, Instagram
Reels
Slideshows for distribution on SlideShare or through email
Email newsletters
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6. DISTRIBUTE AND PROMOTE YOUR CONTENT ON RIGHT CHANNELS
Simply sharing is not enough. Look for ways to drive engagement.
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7. TRACK AND MEASURE YOUR PERFORMANCE
Measure the KPIs set for content distribution goals
Use Google Analytics, social media analytics, and other analytics tools
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THANK YOU! Read the complete article on the Narrato blog. https://narrato.io/blog/how-to-develop-aneffective-content-distribution-strategy/ narrato