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CONTENT MARKETING CASE STUDY: WHY THE CLICKUP CONTENT MARKETING STRATEGY CLICKED
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Contents 01
Product-led growth and productled content marketing all the way
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Turning ClickUp alternatives into a competitive advantage
Eyes on the right audience personas
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Engaging users on YouTube and Social media
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B2C marketing tactics for a B2B company
User insights to help deliver better content
Resources and videos for ClickUp users
01
Product-led growth and product-led content marketing all the way
Every post on their blog is product-led content A dedicated Product category on the blog shares use cases, case studies, and more on the product.
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02
Eyes on the right audience personas
With clear audience personas, ClickUp can leverage the right keywords to meet users’ search intent. Helps target relevant prospects
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03
User insights to help deliver better content
ClickUp constantly gathers user feedback to improve their product and achieve product-market fit User insights help create valuable content too
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04
Resources and videos for ClickUp users
ClickUp has a huge library of resources – self-serve demos, tutorials, on-demand webinars, etc. Also, a video library to help users get started
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05
Turning ClickUp alternatives into a competitive advantage The website has a host of comparison pages comparing ClickUp with competitors Comparison pages help the website rank for keywords that their competitors are ranking for
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06
Engaging users on YouTube and Social media A wide range of content on YouTube - a mix of education and entertainment Social media content that's a perfect fit for each channel and the audience on it.
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07
B2C marketing tactics for a B2B company
B2C marketing tactics like billboards and bus ads to catch the attention of individual users. Individual users can introduce the product to their organizations/teams.
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THANK YOU Read the full article: https://blog.narrato.io/content-marketing-case-study-whythe-clickup-content-marketing-strategy-clicked/
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