CONTENT MARKETING STRATEGY
1 narrato
o n t e n t M a r k e t i n g C a s e S t u d y
C
CONTENTS
What is Pearler?
The Pearler blog
Collaborations with other brands
Comparison posts
The Pearler Community forum
Pearler on social media
The Pearler podcast – Get Rich Slow Club
narrato
WHATIS
Pearler is an Australian long-term investing platform that helps individuals invest in exchangetraded funds (ETFs), shares, and funds.
narrato
The Pearler blog
narrato
Honest, realistic and useful content
Does not focus on tips and tricks to get rich fast
Neat categorization of blog
narrato
Collaborations with other brands
Content by experts from other popular brands
Fresh perspective and expert advice on various financial topics
Easier to reach a wider audience
Product comparison blog posts published frequently They share honest reviews Helps gaining audience trust Comparison posts narrato
narrato
The Pearler Community forum
Users encouraged to ask questions and find answers
Content and discussions provide valuable insights to develop useful content
Pearler on social media
Focus on audience-centric content
Instagram: Funny memes, informative carousels, reels, and occasional promotional posts
LinkedIn: Educational blog content, event news, and other such informational content
YouTube: Podcast, webinar recordings, event recordings
narrato
The Pearler podcast – Get Rich Slow Club
To help beginners turn into knowledgeable, experienced investors over time
Great way to connect with young audience
narrato
Thank You
Find narrato
https://narrato.io/blog/pearler-content-marketing-case-study/ the complete case study on the Narrato blog. 17