Content Marketing Statistics Powerful Stats and Trends Every Content Marketer Must Know
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Contents
Content Marketing Stats Content Strategy Stats Content SEO Planning Stats Visual Content Marketing Stats Audio Content Marketing Stats Social Media Content Marketing Stats B2B Content Marketing Stats B2C Content Marketing Stats Content Marketing ROI Stats Marketing Technology Stats
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Content Marketing Stats Parse.ly's 2022 Report: 80% content marketers plan to create more content in 2022
HubSpot: 48% companies state blog content as a core aspect of their marketing activity.
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Content Strategy Stats
SEMrush: 57% content marketers have a documented content strategy. SEMrush Survey: Content ideation is among the top 10 marketing challenges, along with lead generation, content promotion and traffic generation.
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Content SEO Planning Stats HubSpot 2022 Report: 36% marketers leverage SEO and organic search to generate high ROI. Backlinko: Google autocomplete suggestions are used 23% of the time by searchers
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Visual Content Marketing Stats
Venngage: 63.2% businesses rely heavily on visual content. HubSpot Survey: 32% people say YouTube is the most popular platform for consumers.
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Audio Content Marketing Stats
SEMrush Survey: Only 11% marketers are investing in audio content in 2022. Statista: Spotify is the most popular platform to consume audio content like podcasts.
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Social Media Content Marketing Stats
Backlinko: List posts are shared 218% more than how-to posts on social media. MarketingProfs: Over 84% B2B decision-makers use social media to make important purchase decisions.
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B2B Content Marketing Stats
CMI Report: 58% B2B marketers said virtual events produced the best results in 2020-21. Databox: Over 67% B2B content marketers invest most of their time and resources in top-of-the-funnel content creation.
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B2C Content Marketing Stats
HubSpot: Influencer Marketing provides the biggest ROI In B2C content marketing. HubSpot: B2C marketers' top content goals are increasing brand awareness (49%), advertising products (44%), and increasing revenue (43%).
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Content Marketing ROI Stats
Parse.ly Survey: 51% content marketers track relevant metrics to measure performance of their content. HubSpot: 30% content marketers say maximizing content ROI is their primary marketing goal.
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Marketing Technology Stats
Google Report: Marketing leaders are 1.6 times more likely to adopt marketing technology than laggards Venngage Survey: 41% marketers use online tool or graphic maker to create visual content.
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THANK YOU Check out the complete blog for more Content Marketing Statistics. https://blog.narrato.io/50-powerful-content-marketingstatistics-and-trends-every-content-marketer-must-know/
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