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How to Create an Effective Content Style Guide and Why You Need One https://narrato.io/
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Contents
A quick overview of the key topics
1. What is a content style guide? 2. Purpose of a Content Style Guide 3. Elements to Include in a Content Style Guide 4. How to Create a Content Style Guide? 5. How to Structure a Content Style Guide? 6. Brand Voice and Tone 7. Style Sheet vs Style Guide 8. Content Style Guide vs Design Guidelines
1. What is a content style guide? Documented brand guidelines required to express your brand voice. Defines how content should represent your brand personality.
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2. Purpose of a Content Style Guide Aligns content with audience personas. Maintains brand consistency. Introduces consistency in content quality. Helps save time on briefing and editing. Evolves with the current content trends.
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3. Elements to Include in a Content Style Guide Brand personality and positioning
Grammar and style.
Content purpose and principles.
Visuals and Graphics.
Brand voice and tone.
Accessibility features.
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4. How to Create a Content Style Guide? Use traditional style guides (AP, MLA, etc.) as reference. Always add a TOC. Take inputs from team. Ensure ease of accessibility. Update content guidelines timely. Share style guide with all stakeholders.
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5. How to Structure a Content Style Guide?
Table of Contents Overview/ brand story/ content goals Brand voice and tone Grammar and mechanics Accessibility guidelines Specific guidelines for different use cases
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6. Brand Voice and Tone Although brand voice remains consistent, the tone of your content can change depending on the Audience Topic Medium Situation
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7. Style Sheet vs Style Guide A style sheet is a condensed version of a content style guide. Only lists down key points. Can be used as a quick reference but not as a guide.
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8. Content Style Guide vs Design Guidelines Design guidelines - Framework for creating consistent designs in graphic and web designing. Content style guides - Can provide a general idea about the following in contentColor palettes Layouts Positioning visuals in content
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Thank You Read the full article: https://blog.narrato.io/content-process-how-tocreate-an-effective-content-style-guide-and-why-you-need-one/
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