Drive Marketing-led Growth with Product-led Content
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Contents
1.
Understand your target audience and their problems
Highlight product features that address these challenges
Build trust through UGC and customer stories
Ensure solid SEO to make your product-led content discoverable
Test and experiment with variations in your content
Create product-led content for all stages of the sales funnel
Focus on educating your audience rather than selling
2. 3. 4.
5. 6.
7.
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1. Understand your target audience and their problems
Tailor your content to address audience's pressing needs
Use ChatGPT to research audience needs
Find out what they're talking about on social media
Go through Google's ‘People Also Ask’ and ‘Related Searches’ sections
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2. Highlight product features that address these challenges
Position your product as a solution to audience's pain points
Highlight relevant features
Show your audience how a product can help them
Use customer-centric approach
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3. Build trust through UGC and customer stories
Great way to build trust with your prospects
Ask customer success teams to approach customers to help craft these case studies, UGC
Give real-world examples where your product helped other customers
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4. Ensure solid SEO to make your product-led content discoverable
Pay attention to SEO
Keyword optimization
Link-building strategies
Pay close attention to content structure
Use visuals
Use Narrato's SEO content brief generator
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5. Test and experiment with variations in your content
Change things up and experiment from time to time
Test multiple variations of conten
Use Narrato AI writing tools to experiment with different styles of writing
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6. Create product-led content for all stages of the sales funnel
Top-of-the-funnel product-led content: Introduce audience to product without pushing them to purchase
Middle-of-the-funnel product-led
content: Help audience compare your product to other alternatives
Bottom-of-the-funnel product-led
content: Convince them to take action
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7. Focus on educating your audience rather than selling
Employ customer-centric approach
Focus on helping the customer
Wherever you mention your product, make sure its educating the audience in some way
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To learn more about using product-led content for driving marketing-led growth, read the complete article.
https://narrato.io/blog/how-to-drive-marketing-ledgrowth-with-product-led-content/