GROWTH AND SAAS CONTENT
10 VALUABLE
PRODUCT-LED
MARKETING narrato
Narrato
20
asked
SaaS marketers their views on product-led content, PLG strategy and SaaS content marketing Here are some valuable insights from the interviews narrato
marketers have seen an
in conversions with
content
content needs to be shortform, engaging, and tell a simple story focusing on the key benefits of the solution
SaaS
increase
product-led
This
Key Insights: #1 narrato
narrato Blogs are the most popular type of SaaS marketing content Long-form content like case studies and e-books are other preferred formats Key Insights: #2
narrato Videos can be great for productled storytelling You get to show your SaaS product in action Key Insights: #3
Creating compelling content that answers audience questions helps with SEO Search engines reward helpful content Key Insights: #4 narrato
Social media channels have become discovery platforms for SaaS users Each social media platform has its own search engine, where SEO criteria apply as well Key Insights: #5 narrato
narrato Almost all SaaS marketers have a monthly content calendar Content is planned at least a month in advance Key Insights: #6
narrato Growth in revenue Growth in awareness Growth in followers Growth in users Growth in collaboration requests Product-led content can help withKey Insights: #7
Product-led content gives your readers a non-sales-oriented walkthrough of your product and its features Key Insights: #8 narrato
The many features and capabilities of SaaS products can be overwhelming for a user to discover on their own Product-led content helps simplify that
Key Inisghts: #9 narrato
narrato SaaS buyers take their time to arrive at a purchase decision Providing them with valuable product-led content can be a great lead nurturing tactic Key Inisghts: #10
Thank You To read the full article for more such valuable insights, head on to the Narrato blog. https://narrato.io/blog/how-do-saas-companiesdrive-product-led-growth-through-content-20-saasmarketers-share-insights/ narrato