Rocketlane blog
Rocketlane’s resources
Customer onboarding guides
Rocketlane implementation stories
Preflight Community
Propel by Rocketlane
Social media content
The Launch Station
2 blog posts published every week to keep the audience engaged
Well-structured blogs, with jump links to different sections
Product-led strategy with every blog post
Tons of resources like client onboarding templates, checklists, guides, expert advice, etc.
Excellent way to gain some visibility and goodwill
Thought leadership content in the form of customer onboarding guides
Guides created by people who have themselves worked in customer onboarding and project management
Implementation storiesdifferent approaches taken by companies to implement client onboarding successfully
Practical advice from Customer Success Managers, Enterprise Onboarding Managers,
Community of leaders and practitioners in customer onboarding, implementations, and value delivery
Sharing of insightful contentexpert advice, tips, information on customer onboarding roles
Customer onboarding event by Rocketlane
First edition - March 2022
Expert talks and resources from the conference available on the Rocketlane blog
Focus on providing high-value content from their podcasts, webinars, blogs, LinkedIn feed: Videos of panel discussions with industry experts, new feature announcements, company updates with trending memes YouTube channel: Feature announcements, product tutorials, and case studies
Launch Station is Rocketlane’s podcast channel
Discussions with Customer Success and Implementation leaders on accelerating accelerate value delivery Podcast has had guests from leading companies like Cloudera, Citrix, etc.
Read the full case study on Narrato blog.
https://narrato.io/blog/rocketlane-content-marketing-strategy-case-study/