Content-Led SEO Strategy
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Identify your target audience and create audience personas Carry out competitor research Brainstorm topic clusters to include in your SEO strategy Carry out keyword research Determine the best content formats for your SEO strategy Create a link building strategy Structure your content for better readability Pay attention to grammar and avoid content duplication Make meta tags an integral part of your content SEO strategy Add and optimize images Create a content calendar for consistent posting to build site authority Update and repurpose old content to boost your SEO strategy Analyze your content’s performance 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. contents narrato
01 IDENTIFY YOUR TARGET AUDIENCE AND CREATE AUDIENCE PERSONAS Knowing your target audience allows you to create useful and relevant content After identifying target audience, narrow down the list to build your audience personas 02 CARRY OUT COMPETITOR RESEARCH Type your topic/keyword/search term on Google and see what results pop up Simpler method: Use Narrato's SEO content brief generator for competitor links narrato
03 BRAINSTORM TOPIC CLUSTERS TO INCLUDE IN YOUR SEO STRATEGY 04 CARRY OUT KEYWORD RESEARCH Central in-depth postPillar Page other related postsCluster Posts Topic Clusters: On-site SEO method where you create several content pieces around a single theme Zero in on the primary keywords Refer to questions people ask for keyword variations Use Narrato's keyword research tool to find related keywords narrato
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05 DETERMINE THE BEST CONTENT FORMATS FOR YOUR SEO STRATEGY Blog posts, case studies, etc, boost search rankings. Videos and podcasts drive engagement Not all types of content contribute to search traffic equally 06 CREATE A LINK BUILDING STRATEGY Have several posts around a common theme to link them internally For backlinks: Guest posting, adding your links to other blogs, and sharing content
07 STRUCTURE YOUR CONTENT FOR BETTER READABILITY 08 PAY ATTENTION TO GRAMMAR AND AVOID CONTENT DUPLICATION Structure your content better, use shorter paragraphs, or add numbered/bulleted lists Narrato's AI content assistant makes this easier If your content has too many grammar mistakes, people might abandon your page sooner Use Narrato's grammar checker and plagiarism checker to narrato
09 MAKE META TAGS AN INTEGRAL PART OF YOUR CONTENT SEO STRATEGY Make sure your meta title meets ideal length and meta description has primary KW Narrato’s AI writer has an SEO meta description use case to assist you 10 ADD AND OPTIMIZE IMAGES Large images can increase your page loading time Images without any alt tags will add no SEO value to the content narrato
11 CREATE CONTENT CALENDAR TO BUILD SITE AUTHORITY 12 UPDATE AND REPURPOSE OLD CONTENT TO BOOST YOUR SEO STRATEGY Posting content at regular and frequent intervals is imperative in SEO marketing Narrato's content calendar can be useful for this Start building links for posts with potential Incorporate newer and stronger keywords There is always scope to update and optimize your old blog posts to help them rank better narrato
13 ANALYZE YOUR CONTENT’S PERFORMANCE Running an SEO audit gives you information on your content’s SEO performance Set key performance indicators (KPIs): Search rankings, organic traffic, CTR, conversions, or other metrics narrato
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To know more about building a content-led SEO strategy, head on to the Narrato blog. Link in description.