How to use content marketing to fuel demand generation
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Contents
What is content marketing? Why is it important?
How to use content marketing to fuel demand gen?
Engage audience with value-rich blogs
Turn research into infographics
Leverage social media
Use lead magnets to generate demand
Host more webinars
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What is content marketing?
Content marketing is a strategy to attract and retain customers by providing engaging, relevant, and valuable content that meets the interests and needs of their target audience
Why is it important?
Educating the prospects and leads
Solving customer pain points with your product
Building a relationship with audience
Greater conversions through content marketing campaigns.
Building a community around your brand
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How to use content marketing to fuel demand gen?
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1. Engage audience with value-rich blogs
Provide valuable content to your readers.
Create buyer persona
Comprehensive audience and keyword research
Understand audience search intent
Build content plan
Create cornerstone content with Narrato AI
Content Workspace
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2. Turn research into infographics
Visually engaging content attracts audience.
Maintain consistency in design and layout
Use simple language
Add engaging visual elements
Optimize infographics for sharing
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Social media helps establishing brand authority.
Understand what clicks with your audience
Humanize your brand
Create long-lasting social media content
3. Leverage social media narrato
4. Use lead magnets to generate demand
Lead magnets like guides, ebooks, white papers are excellent for demand gen.
Create a good landing page of the lead magnet
Optimize file name with keywords
Add headings, subheadings, internal links
Optimize page load speed
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5. Host more webinars
Useful in educating the audience about the problems your business solves.
Plan everything ahead of time
Consistency in promotional content
Offer valuable info in the webinar
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Thank you!
Want to learn more about content marketing? Read the complete article on the Narrato blog.
https://narrato.io/blog/what-is-content-marketing-howto-use-content-marketing-to-fuel-demand-generation/
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