Create a Winning Content SEO Strategy
Contents Define your goals, audience, and KPIs Create an editorial calendar Keyword research Define a unique angle Create optimized, high-quality content Prepare a link-building strategy Create external backlinks to your content Revamp older content on your blog Measure content SEO process performance 1. 2. 3. 4. 5. 6. 7. 8. 9. narrato
Define your goals, audience, and KPIs
goals provide clarity of thought and direction
personas help decide topics and
to target
help measure your
strategy's success
SEO
Audience
keywords
KPIs
SEO
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Create an editorial calendar
Make a preliminary plan by jotting down some ideas Finalize target keywords and trending topics Solidify the content plan with details narrato
Keyword research
Primary Keywords: Depend on targeted audience personas, topics planned, goals, etc. Secondary Keywords: Use Narrato's SEO content brief generators and perform competitor research narrato
Define a unique angle
Offer something that no one else does
Think of a title that no one else has used
Take a unique approach when creating content
Write a highly focused article for your audience persona
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Main keyword in title and subheadings Use H1 for title, H2 for subheads, H3 for sub-subheads, etc. Main keyword in meta title, meta description, and image alt text Structured data, bullet lists, and paragraphs Keep an optimum length of content Give content writers clear SEO guidelinesCreate optimized, high-quality content narrato
Prepare a link-building strategy
Create topic clusters to build more internal links A high-authority pillar post and related cluster posts Internal linking passes on authority within the blog narrato
Create external backlinks to your content
Add links to relevant content from your site in
Link-building partnerships and collaborations
Reach out to high authority sites; explain why your content is valuable; ask them to link to you
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guest posts
Revamp older content on your blog
Check if old posts are
for the
Check for any broken links within post; replace them with
to
of
optimized
right keywords
new ones Add links
some
your newer, high-authority content
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Measure content SEO process performance
Assess your content regularly and measure the KPIs Content or SEO audit every quarter or every 6 months Invest time and effort to continuously enhance your strategy narrato
Thank you!
To read the complete Content SEO Planning Guide, head on to the Narrato blog. https://narrato.io/blog/how-to-win-at-content-seo-a-complete-seoplanning-guide/ narrato