HubSpot Content Marketing Case Study by Narrato

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1. The inbound revolution Consumers' attitude towards annoying sales calls and outbound campaigns was changing in the early 2000s. A gradual shift to the unintrusive inbound marketing was seen. Inbound marketing does not sell a product. It offers answers to the consumer's queries. MIT graduates, Dharmesh Shah and Brian Halligan, founded HubSpot in 2006, to start an inbound marketing revolution. narrato


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