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Types of Product-led Content to Drive Conversions
Contents Case Studies How-to Articles Listicles Guides Social Media Content Webinars Video Tutorials User-Generated Content narrato
Case Studies Elaborate and real-world accounts of product usage Act as client testimonials Help demonstrate product use cases and value narrato
How-to Articles Can be top-of-the-funnel content Answer the audience's basic questions Offer valuable solutions Show how to implement these solutions using your product
Listicles
Great for customers at the decisionmaking stage Good way to offer a comparison with other products Highlight pros and cons to differentiate your product from competitors
For top-of-the-funnel: Beginner's guide discussing basics of a topic For middle- and bottom-of-the-funnel: In-depth guides, sharing solutions to more complex problems Guides narrato
Social Media Content
Include a pitch for your product in every social post Good content can go viral in very little time narrato
Webinars Live interaction - Better chance at influencing your audience Decide a webinar topic around your audience's pain points Demonstrate solutions using your own product narrato
Video Tutorials Shows your product in action Videos are more engaging for the audience Educational product-led videos can help build authority
Gather content from real users demonstrating a use case Helps build trust with potential buyers Offers added customer support through user community User-Generated Content narrato
For an in-depth look at the types of product-led content, read the full blog post. https://narrato.io/blog/types-of-content-that-can-helpyou-ace-product-led-marketing/ narrato
