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Your 8 Point Guide to
SEO Content Planning and Strategy
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Contents Introduction #1 – The first step in SEO content planning #2 – Importance of topic clusters/competitor analysis #3 – Other factors critical to SEO #4 – Role of content quality #5 – SEO content briefs #6 - Search optimization for multiple media #7 - Updating existing content #8 - Audio-visual content
Narrato asked over a 100 content marketers their secrets to Content Planning for SEO and Lead Generation
Here's what we found
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#1 – The first step in SEO content planning is keyword research. Commonly used tools for collecting keyword data include
Google Keywords Planner Ahrefs SEMrush
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#2 – Keyword clustering and competitor content research are next These help to
Identify key themes for content Identify content gaps for topic prioritization
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#3 – Other factors considered in SEO content planning Search intent Revenue Lead generation Traffic potential of keywords and topics
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#4 – Length, depth and quality of content matter (a lot!)
Deep research, data, great insights and topical relevance are critical
Whether the content answers most questions about the topic is a key consideration too
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#5 – Creating content briefs with SEO in focus ensures optimum performance Tools like Narrato’s AI content briefs generator come in quite handy here
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#6 – Content should be search engine optimized for multiple media Text Voice Image Video
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#7 – Content should be updated frequently
Outdated content can be downranked in search by Google
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#8 – Audio-visual content like videos spur higher engagement Particularly with the ever-shortening audience attention spans
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THANK YOU For more valuable insights, read the full article: https://blog.narrato.io/haro-seo-content-planning-and-strategy-30-marketers-sharesuccess-secrets/
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