Notion’s Content Marketing Strategy Focusing on Customers and Community

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The Notion Content Marketing Strategy A Case Study

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Contents

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A Horizontal Content Marketing Approach Audience Segmentation and Content Planning Content that Resonates With Audience Customer Centric Product-Led Content Integrating Educational and Marketing Content Social Proof - Notion Inspiration Section Notion's Social Media Content Building a Community Around Content Uniformity in Content Design

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narrato A Horizontal Content Marketing Approach To cater to the needs of its diverse audience, Notion does Careful content planning Thorough gap analysis

narrato Audience Segmentation and Content Planning Initial focus - customer support and help articles. Changed content strategy and rebuilt the entire marketing site. Used audience segmentation to plan content.

narrato Content that Resonates With Audience Notion targeted a broader audience who would find their product valuable. Then narrowed it down from there.

Great content should be either helpful or must stir up emotions in your audience. - Camille Ricketts, Notion’s Head of Marketing

narrato Customer Centric Product-Led Content Notion first researches its customers' needs. The content addresses these needs to present their tool as a solution.

Integrating Educational and Marketing Content Educational content on Notion - guides, tutorials, webinars, etc. Placed alongside marketing content, it helps in brand building.

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narrato Social Proof - Notion Inspiration Section Inspiration section on Notion blog: Shares stories of people who achieved success using Notion.

narrato Notion's Social Media Content LinkedIn & Twitter: productivity hacks and tutorials. Instagram: Minimal and engaging visual content. YouTube: Podcasts, video tutorials on using Notion, etc.

Building a Community Around Content Notion's large community serves as a great resource for its users. They share templates created on Notion Host events and webinars Exchange trade tips

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narrato Uniformity in Content Design A dedicated team of designers and engineers work with their content marketing team to ensure consistency.

THANK YOU Check out the Narrato blog for the complete Notion Content Marketing Case Study. https://blog.narrato.io/content-marketing-case-study-notions-marketing-strategyfocusing-on-customers-and-community/

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Notion’s Content Marketing Strategy Focusing on Customers and Community

Published on Jul 18, 2022

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Launched in 2016, Notion is one of the most popular productivity and collaboration tools in the market today. In this post, we take a look at the Content Marketing Strategy that propelled Notion to success. Here are the main aspects covered in our case study – 1) A horizontal content marketing approach 2) Audience segmentation and content planning 3) Creating helpful content that resonates with the audience 4) Product-led content that is customer-centric 5) Blurring the boundaries between marketing content and educational content 6) Social proof in the form of Inspiration 7) Notion’s social media content 8) Building a community around content 9) Dedicated design and development team for content marketing If you want a comprehensive overview of these points and the conclusions of the Notion Content Marketing Strategy case study, head on to our blog to read the full article - https://blog.narrato.io/content-marketing-case-study-notions-marketing-strategy-focusing-on-customers-and-community/