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The Ultimate Guide to Product-Led Content Marketing Strategy for SaaS Companies https://narrato.io/
Table of Contents I. How to build a product-led content strategy that converts customers?
1. Know your SaaS product inside out 2. Understand your customers’ challenges and needs 3. Find the right topics to target 4. Determine how to position the product in your content 5. Create, distribute and promote your product-led content II. Which are the best tools for a product-led growth strategy?
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How to build a productled content strategy that converts customers? Product-led content needs both skillful writing and a solid user experience. Content strategy encapsulates everything from content planning to what your audience sees on the surface.
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1. Know your SaaS product inside out A thorough understanding of the product is essential for creating effective product-led content Inputs from Product Managers and Product Teams is crucial
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2. Understand customers’ challenges and needs Customer feedback can bring to light deficiencies or opportunities in your SaaS product Involvement of Customer Success and Sales teams is crucial
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3. Find the right topics to target Topics that match search intent and have traffic potential Topics that can easily accommodate your product and have business potential
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4. Determine how to position the product in your content
Prioritize topics based on how well you can weave the product into it Can your product be the hero, is one of many solutions or just gets a fleeting mention?
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5. Create, distribute and promote your product-led content Use product-led storytelling skills to create impactful content Choose the right distribution and promotion channels to increase chances of generating product-qualified leads.
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Which are the best tools for a product-led growth strategy?
Content collaboration platforms like Narrato
CRM platforms or customer feedback platforms
Product analytics tools
Screen recording and graphic designing tools
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THANK YOU Read the full article: https://blog.narrato.io/the-ultimate-guide-toproduct-led-content-marketing-strategy-for-saas-companies/
https://narrato.io/