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TOP
CONTENT MARKETING TRENDS MARKETING TRENDS MARKETING TRENDS FOR FOR FOR
CONTENTS
Focus on content experience
AI content creation and planning tools
Agile marketing takes over
Video content driving engagement
Podcasts with SEO-focused transcripts
DEI and values-driven content marketing
Focus on customer retention and loyalty building
Influencer marketing for brand awareness
User-generated content
Better data privacy aids lead generation
Speak your target audience’s language
Self-serve content and chatbots
Content with a human touch
Focus on content experience
User-focused content and user-first SEO will gain prominence
AI content creation and planning tools
AI-powered tools for content creation, reporting, analytics are going to be big
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Agile marketing takes over
Continuously monitor marketing performance and make improvements in several small iterations Video content driving engagement
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Video content in marketing is here to stay Gives you a shot at virality
Interactive content
Interactive content will help marketers in building stronger connections with audience
DEI and values-driven content marketing
Content with homogenous and narrow outlook will not work today
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with SEO-focused transcripts Podcast advertising is proving to be more impactful than most other media Personalized and intentional content Make your content messaging intentional and meaningful, not generic narrato
Podcasts
Focus
Influencer marketing for
customer retention
loyalty
on
and
brand
Content marketing is a major lead nurturing, customer acquisition, and customer retention channel Brands should start building a more elaborate influencer marketing strategy narrato
awareness
User-generated content
UGC will become important as more people turn to social media for product recommendations
Better data privacy aids lead generation
People trust brands that respect their right to data privacy and security
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Speak your target audience’s language
Self-serve content and
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chatbots Understand the colloquialism your target audience uses, the trends/beliefs they identify with, and more Consumers prefer self-serve options over getting in touch with a brand representative
with a human touch Invest in quality content with your leadership or key team members in front of the camera Provides a face audience can associate with the brand narrato
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THANK YOU For an in-depth look at these content marketing trends, read the article on Narrato blog. https://narrato.io/blog/top-15-content-marketingtrends-for-2023/ narrato