UNDERSTANDING YOUR BLOG’S AUDIENCE & CREATING PERSONAS narrato
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Contents A quick overview of the key points
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01
What are buyer personas?
02
Why is the creation of buyer personas important for marketing?
03
How can you create a buyer persona for your business and blog?
04
Know your influencers and anti-personas
What are buyer personas? Buyer personas are a detailed description of what your ideal customer, or reader, should look like. It can be considered as the simulation of a real person who would be interested in your content. An audience persona is a very specific smaller segment of the broader target audience.
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Why is the creation of buyer personas important for marketing? Having well-defined buyer/audience personas helps in 1. Creating the right content for the right people 2. Addressing the audience's needs and challenges 3. Bringing clarity and vision to your content process 4. Improving SEO for your blog posts 5. Improving sales and revenue
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Step 1. Collect demographic data
How can you create a buyer persona for your business and blog?
Step 2: Identify their goals and challenges
Step 3: Follow their online activities
Step 4: Create your audience personas
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Create your blog audience personas
Segmentation of data based on categories like age, industry, etc.
Listing the commonalities/ Identifying a pattern
(Elaborating Step 4) Building a story for your personas
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Know your influencers and anti-personas What is an antipersona? An anti-persona is someone who is just the opposite of your target audience persona. The anti-persona tells you who to avoid targeting when creating content for your blog.
Who is an influencer? An influencer is someone who has the power to impact your ideal user's decisions. If your content appeals to the influencer, it is likely that they would share it with their clients/followers.
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